Opzet
Opzet is a Netherlands-based full-service internet and design bureau (founded 1993) that builds the zWaste waste-communication platform — serving 3.3+ million households across 38+ municipalities and waste collectors — alongside websites, apps, and design services for corporate and non-profit clients.
- Company typePrivate
- Founded1993
- HeadquartersSantpoort-zuid, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Opzet does
Opzet B.V. is a Netherlands-based full-service internet and design agency founded in 1993 and headquartered in Santpoort-Zuid, operating with a team of approximately 13 specialists covering strategy, development, design, and technical operations. The company serves two distinct market layers: a vertical SaaS-plus-services practice focused on the Dutch waste-collection sector, and a horizontal creative/design practice serving corporate, non-profit, and government clients. Its core product is zWaste, a modular waste-communication platform covering waste calendars, iOS and Android citizen apps, self-service portals, container requests, bulky-waste appointments, and push notifications, integrated with back-office systems including 21Qubz, BAG, AfvalRIS, Clear, iDeal, and Mollie. The platform serves 3.3 to 3.5 million households across 38+ municipal and waste-collection clients and is supported by an in-house analytics product (Opzet Analytics, based on Matomo), a proprietary map server, all hosted on Linux servers at UniServer in the Netherlands, and ISO 27001 certified since 2024 with full WCAG Level AA accessibility compliance on all waste apps. Adjacent offerings include zService (citizen contact-center software), Byes (a separate software platform for the Dutch funeral-care sector), websites and webshops, and graphic-design and campaign services for clients such as Woonzorg Nederland, Landschap Noord-Holland, NZKG, and Zeehaven IJmuiden.
Opzet commercializes zWaste and zService via multi-year subscriptions priced per household, per module, per year, with no separate fees for server, SLA, or maintenance; custom development, websites, webshops, and graphic design are quoted per project. The go-to-market for the waste vertical is enterprise-field sales directed at municipalities and waste-collection companies, layered onto NVRD membership, NVRD Jaarcongres presence, and formal public-sector tender participation (e.g., the won Afvalstoffendienst Den Bosch contract). Corporate and non-profit design work is acquired through referrals, case-study publishing, and the corporate website. Revenue is not publicly disclosed; the business is privately held by partners including CEO Erwin van Wijk, Creative Director Guus Blankman, and Technical Director Jesse Koeckhoven, with no external investors or parent entity, and operates exclusively within the Netherlands.
Opzet firmographics
Firmographics- Name
- Opzet
- Legal name
- Opzet B.V.
- Website
- https://opzet.nl
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opzet is a Netherlands-based full-service internet and design bureau (founded 1993) that builds the zWaste waste-communication platform — serving 3.3+ million households across 38+ municipalities and waste collectors — alongside websites, apps, and design services for corporate and non-profit clients.
- Ownership category
- akta.pro rank
Opzet industry classification
Industry- Product category
- Waste Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Opzet is headquartered
LocationHeadquarters
- HQ city
- Santpoort-zuid
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Opzet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing and SaaS (zWaste): Opzet provides its zWaste software platform to municipalities and waste collection companies on a subscription basis. Pricing is structured as a price per household, per module, per year. The platform includes website, apps, waste calendars, and service modules, all hosted by Opzet.
- Website and Application Development: Custom design and development of corporate websites, webshops, and applications for commercial companies and government organizations.
- Graphic Design and Print: Graphic design services including corporate identity, annual reports, magazines, brochures, signage, campaigns, and advertising materials for clients across various sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Per-household modular pricing for zWaste software |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Opzet product offering
Product offeringCore offering
Opzet develops and operates zWaste, a complete waste communication and recycling software platform providing municipalities and waste collection companies with websites, iOS/Android apps, waste calendars, container requests, bulky waste notifications, and citizen service modules. The platform covers 3.3+ million households across 38+ clients. Complementing the software, Opzet delivers custom website, webshop, and application development as well as graphic design, branding, and corporate communication services.
Product overview
Opzet is a full-service internet and design agency with over 30 years of experience, specializing in the Dutch waste collection and funeral industries. The company operates a platform-plus-modules architecture centered on zWaste (core waste communication platform), complemented by zService (customer service module), Opzet Analytics (privacy-focused analytics), and Byes (funeral services brand). The product suite includes iOS/Android mobile apps, websites, webshops, and self-service portals, all built with European infrastructure (Netherlands-based servers) and integrated with ERP systems, payment platforms (iDeal, Mollie), and government databases (BAG, 21Qubz). The company also provides design services including corporate branding, campaigns, annual reports, magazines, and signage.
Differentiator
Problem solved
Functional benefit
Brands
- zWaste: Complete solution for all communication around waste and recycling, including waste calendars, apps, and citizen portals for municipalities and waste collectors
- zService
- Byes
- Opzet Analytics
Products and services
- zWaste Complete waste communication and recycling platform providing municipalities and waste collectors with websites, apps, waste calendars, container requests, and bulky waste notifications. Covers 3.3+ million households across 38+ clients.
- zService Customer Contact Center software that helps service teams respond quickly, accurately and customer-friendly to resident questions about waste collection and recycling.
- Byes Software platform for funeral service providers, developed by Opzet for funeral directors, cemeteries, crematoria and mortuaries.
- Opzet Analytics Privacy-friendly analytics solution based on Matomo, running on Opzet's Dutch servers. Provides clear insight into visitor numbers, popular pages, and search queries, with monthly automatic reports. European alternative to Google Analytics.
- Opzet Waste Apps (iOS and Android) Mobile applications for waste collection schedules, push notifications, barcode scanning, and AI chatbot support. Fully WCAG Level AA certified.
- Websites and Webshops Custom design and development of corporate websites, webshops, and applications for commercial companies and government organizations, including self-service portals.
- Corporate Design and Branding Corporate identity development including logos, visual identity, signage, social media content, annual reports, magazines, and campaign materials for clients across various sectors.
Quantifiable outcome
- More than 3.5 million households served with reliable waste calendar data in 2025 and 2026
- +4 more outcomes
Companies that use Opzet
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Opzet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Opzet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- DigiTrustminorDigiTrust assisted Opzet with ISO 27001 certification process, which involved comprehensive internal and external audits to achieve the internationally recognized information security standard.
- Libellum AdviesminorLibellum Advise worked alongside Opzet in 2024 to elevate processes and protocols to the highest standards as part of the ISO 27001 certification journey.
- DigiToegankelijk (ICTU TOP Program)minorCollaborated with Paul van Workum via the DigiToegankelijk supervision and support program (TOP) of ICTU over one year to achieve WCAG Level AA certification for all Opzet waste apps.
- NVRD (Koninklijke Nederlandse Vereniging voor Afval- en Reinigingsdiensten)coreOpzet is a member of the NVRD, the Royal Dutch Association for Waste and Cleaning Services. Through this membership, Opzet stays connected with municipalities and waste collection companies, follows industry developments closely, and participates in expert groups and knowledge-sharing on circular economy and waste separation. Opzet attends NVRD events including the Jaarcongres and Gemeentelijk Grondstoffencongres annually.
- VTU (Vereniging Toeleveranciers Uitvaartbranche)coreOpzet is a member of the VTU, the Association of Suppliers in the Funeral Care Industry. The VTU represents suppliers serving funeral directors, cemeteries, crematoria, and mortuaries, with approximately 100 members. Through VTU membership, Opzet develops its Byes funeral services platform in alignment with industry needs and attends the VTU Uitvaart Vakbeurs trade show.
- Gebruiker CentraalminorOpzet is a supporter of Gebruiker Centraal, a community of and for people working on government service delivery and communication. The organization focuses on digital accessibility, clear language, human-centered design, and testing with real users. Opzet supports this initiative as part of its commitment to building accessible digital services for all residents.
- UniServercoreAll Opzet systems run on Dutch servers managed by UniServer. Opzet chose Linux servers that are professionally managed and monitored, enabling quick response to changes and incidents without dependence on large foreign cloud providers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Opzet competitors and assessment
Company assessmentDirect peers
- Greenberry: Amsterdam-based digital product agency focused on web and app development. Direct competitor for Dutch mid-market and public-sector custom application development work.
- Q42: Dutch technology and creative agency building web platforms and apps. Comparable on engineering-led platform development for Dutch clients, though typically at larger scale.
- Bluebird: Dutch digital agency offering strategy, design and software development. Comparable in scope (concept, design, websites and applications) and target market to Opzet.
- Lukkien: Dutch creative and digital agency providing concept, design, web/app development and production. Overlaps with Opzet's full-service proposition across corporate identity, websites and apps for Dutch clients.
- TheFactor.e: Dutch digital agency delivering websites, apps and platforms for public-sector and commercial clients. Directly comparable to Opzet on service offering, customer mix (Dutch municipalities and corporates) and headcount profile.
- Hoppinger: Dutch digital agency building digital products, apps and platforms. Comparable on custom application development and platform-based delivery to Dutch public and private clients.
Broad incumbents
- Dept: Large Dutch-rooted digital agency delivering end-to-end technology, creative and marketing services. Overlaps with Opzet on digital product and platform builds but at significantly larger scale.
- Centric: Large Dutch IT services firm with deep public-sector footprint, serving municipalities and government. A scaled incumbent that competes with Opzet on municipal software and web/app mandates.
- Conclusion: Dutch IT consultancy group providing software, managed services and digital solutions to public and regulated clients. Competes with Opzet for municipal and government digital mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Opzet social profiles
Digital presenceOpzet compliance and trust
Trust signalCompliance4 records
Opzet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opzet leadership team
Management profileNumber of profiles
Profiles3 records
Opzet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opzet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opzet
What does Opzet do?
Opzet develops and operates zWaste, a complete waste communication and recycling software platform providing municipalities and waste collection companies with websites, iOS/Android apps, waste calendars, container requests, bulky waste notifications, and citizen service modules. The platform covers 3.3+ million households across 38+ clients. Complementing the software, Opzet delivers custom website, webshop, and application development as well as graphic design, branding, and corporate communication services.
Is Opzet a public or private company?
Opzet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opzet founded?
Opzet was founded in 1993. It employs 11 to 50 people.
Where is Opzet based?
Opzet is headquartered in Santpoort-zuid, Netherlands, in the Europe region.
How does Opzet make money?
Three revenue lines are on record. Software Licensing and SaaS (zWaste) is the primary driver. The others are website and Application Development and graphic Design and Print.
Who are Opzet's main competitors?
Direct peers on record are Greenberry, Q42, Bluebird, Lukkien, TheFactor.e and Hoppinger. Broad incumbents are Dept, Centric and Conclusion.
Does Opzet have an API?
No public API is recorded for Opzet.
What industry is Opzet in?
Opzet's product category is Waste Management Software. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.