Plus Telecom

What Plus Telecom does

Plus Telecom Ltd is a UK-based, Ofcom-licensed telecoms operator founded in 1999, headquartered in Windsor, Berkshire. The company builds and operates proprietary telecoms infrastructure including an Asterisk-based Interactive Voice Response (IVR) system, an IP-based voice switch, a location-based gateway, a UK premium rate SMS gateway, and a global SMS gateway with connections to more than 250 countries. Plus Telecom holds its own phone number ranges and is regulated by both Ofcom and the Phone-paid Services Authority.

The company offers a portfolio of products including EverGreen (a UK call tracking service that dynamically allocates unique phone numbers to website visitors and integrates call data in real-time with Google Analytics), Reach (a client self-service portal), custom web application development with integrated telecoms capabilities, and bespoke IVR/SMS/VOIP solutions for B2B clients. Its customer base spans marketing and advertising businesses needing call attribution, attractions and tourism operators requiring mobile-accessible audio tours, and businesses with international communication needs seeking cost-effective global telephony.

Revenue is generated through a combination of subscription-based services (EverGreen, Reach) and usage-based billing (SMS gateway volume, VOIP call minutes), sold via a consultative direct sales motion with custom quoting per client. The company operates with 11-50 employees, is privately held with no disclosed external investment, and has maintained continuous operations for over 27 years.

Name

Plus Telecom

Legal name

Plus Telecom Ltd

Website

https://plustelecom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Telecom is a UK-based, Ofcom-licensed telecoms operator that provides custom IVR, SMS gateway, VOIP, and call tracking products to businesses across marketing, tourism, and international communications verticals.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517), All Other Telecommunications (5178)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Telegraph & Other Message Communications (4822)

akta.pro primary industry

Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD)

akta.pro secondary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Cloud telephony services
• IVR systems
• Call tracking platform
• SMS gateway services
• VOIP infrastructure

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Telecoms Services: The company generates revenue through providing telecoms services including IVR systems, SMS messaging, VOIP capabilities, and call tracking. These services are offered to businesses requiring custom telecoms solutions and are sold through direct engagement with the sales team.
2. Usage-Based SMS and VOIP: SMS gateway services and VOIP calls are charged based on usage volume, with international calls routed at reduced costs compared to traditional PSTN.
3. EverGreen Call Tracking Service: A subscription-based call tracking service with a user-friendly web portal providing routing options, analytics, and conversion tracking for marketing campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Plus Telecom is an Ofcom-licensed telecoms operator that builds and delivers custom IVR systems, SMS gateway services (UK premium rate and global, reaching 250+ countries), VOIP infrastructure, and the EverGreen call tracking service integrated with Google Analytics. The company operates its own phone number ranges and develops integrated web-telecoms products end-to-end, from conception through design to build.

Product overview

Plus Telecom offers a portfolio of telecoms-based products and services built over 27 years of operation. The core offerings include EverGreen (call tracking service integrated with Google Analytics), Reach (client portal), Interactive Voice Response (IVR) systems, SMS Gateway services (UK premium rate and global), and VOIP services. The company also provides custom web app development with integrated telecoms capabilities. These products leverage the company's OFCOM-licensed telecoms infrastructure including its own phone number ranges, asterisk-based IVR, IP voice switch, location-based gateway, and SMS gateway connections to over 250 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• EverGreen A UK-based call tracking service that allocates unique phone numbers to website visitors, dynamically displays them on webpages, links visitor data with Google Client IDs, and transfers call metrics including call length into Google Analytics in real time. Includes Android and iOS SDKs for caller location tracking.
• Interactive Voice Response (IVR) Asterisk-based IVR phone system capable of powering a wide range of products including audio tour services accessed via mobile phones that guide users through attractions.
• SMS Gateway Premium rate SMS gateway connecting to UK mobile networks, plus a global SMS gateway spanning more than 250 countries for data collection, customer feedback, competitions, votes, and payment mechanisms.
• VOIP Services IP-based voice switch enabling cost-effective global call routing with excellent voice quality at a fraction of traditional PSTN costs.
• Reach (Client Portal) A client portal service allowing customers to log into their Plus Telecom accounts to manage their Plus Telecom services.

Quantifiable outcome

• International calls routed at a fraction of the cost of traditional PSTN
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MessageBird (Bird): Omnichannel communications platform providing SMS, voice, WhatsApp and messaging APIs globally. Closely comparable to Plus Telecom's SMS gateway and IVR capabilities, with a focus on mid-market and enterprise B2B customers.
• Avoxi: Provider of international VOIP and cloud communications with global number coverage. Closely mirrors Plus Telecom's international calling and VOIP value proposition, serving similar mid-market and enterprise B2B customers.
• Twilio: Global cloud communications platform providing programmable SMS, voice, IVR and messaging APIs. Direct competitor to Plus Telecom's SMS gateway, VOIP and IVR offerings across the same B2B buyer set, but at vastly greater scale.
• Sinch: Cloud communications provider offering global SMS, voice and messaging services to enterprises. Competes head-to-head with Plus Telecom's SMS gateway and VOIP business, particularly for international messaging and CPaaS use cases.
• Plivo: Cloud communications platform providing SMS, voice and telephony APIs for businesses and developers. Similar product surface to Plus Telecom's IVR, VOIP and SMS gateway but with a self-serve cloud delivery model.
• Telnyx: Communications platform offering global private IP network, voice, SMS and messaging APIs. Comparable to Plus Telecom in combining voice switching, messaging and number provisioning, with stronger self-serve developer tooling.
• Gradwell Communications: UK-based VOIP and cloud communications provider offering hosted telephony, broadband and SIP services to UK businesses. Closely comparable scale, geography and product mix to Plus Telecom's UK VOIP and telecoms services.

Broad incumbents

• Vonage (Ericsson): Established cloud communications provider now part of Ericsson, offering voice, messaging and APIs across a much broader portfolio. Competes with Plus Telecom in VOIP and SMS, but as part of a much wider enterprise comms suite.
• TalkTalk Business: UK business telecom and connectivity provider serving SMEs and enterprises with voice and network services. Comparable UK B2B telecom footprint and customer base to Plus Telecom, though at much larger scale.
• BT Business: UK incumbent telecom operator providing voice, connectivity and managed communications to UK businesses. Competes with Plus Telecom in the UK B2B telecoms market but with a far broader network and enterprise services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plustelecom
• LinkedInlinkedin.com/company/plus-telecom-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Telecom