Exmerce Barter

What Exmerce Barter does

Exmerce Barter Inc. operates a business-to-business barter exchange headquartered in Calgary, Alberta, connecting member businesses that trade products and services using proprietary "Exmerce trade dollars" instead of cash. The platform is built on third-party ActiveIQ infrastructure and is accessed through a 24/7 web-based member portal at community.exmerce.ca, supplemented by mobile applications on iOS and Android, virtual broker consultations, and in-person networking events such as Speed Networking and Fireside Experts in Calgary and Edmonton.

The company monetizes through a hybrid subscription-plus-transaction model. Members pay a monthly administration fee (approximately $35 + GST, with an alternative annual option at $299 + GST) and an 8% commission applied to both purchases and sales transacted in trade dollars. Member-facing value is delivered through personalized broker support, community events, and an "augmented sales team" positioning in which brokers facilitate introductions between counterparties.

Exmerce targets a horizontal customer base centered on Canadian small businesses and startups, with stated segments spanning mid-sized companies, enterprise corporations (for employee perks and charitable use), and charities/NFPs. All disclosed customer logos are small businesses across unrelated verticals (restaurant, cleaning, automotive, graphic design, entertainment, business services), and no enterprise anchor accounts are named. The company is privately held, has 1-10 employees, and discloses no external funding.

Name

Exmerce Barter

Legal name

Exmerce Barter Inc.

Website

https://exmerce.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Exmerce Barter Inc. is a Calgary-based B2B barter exchange that lets Canadian small businesses trade products and services using proprietary trade dollars, monetizing through monthly membership fees and 8% transaction commissions across a 500+ member network in Alberta.

Ownership category

akta.pro rank

Product category

Barter Exchange Services

SIC

Finance Services (6199)

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

akta.pro secondary industry

Omnichannel Acquirers (Unified In-store + Online) (FSAMABAH)

Keywords

• Barter exchange
• Business barter network
• Trade exchange platform
• B2B barter marketplace
• Trade dollars system

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Monthly Membership Fees: Members pay monthly administration charges for access to the barter exchange network and trading platform.
2. Transaction Service Fees: 8% cash service fee on all transactions (both purchases and sales) carried out by Members. Calculated on gross value including GST taxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Exmerce operates a Business-to-Business barter exchange that lets member companies buy and sell products and services using proprietary "Exmerce Trade Dollars" instead of cash. Members gain access through a 24/7 online portal (community.exmerce.ca) and iOS/Android mobile apps, complemented by personalized broker support, sales assistance, and recurring in-person networking events.

Product overview

Exmerce Barter operates as a single unified product—a business barter exchange platform that connects member businesses to trade products and services using Exmerce trade dollars. The core offering includes the online Exmerce Barter Exchange Platform accessible via a Member Portal (web-based), a Mobile App (iOS/Android), supplemented by personalized broker support through Virtual Consultations, and networking events. There are no modular add-ons or distinct sub-products—the platform delivers its barter exchange services holistically through these interconnected access points.

Differentiator

Problem solved

Functional benefit

Products and services

• Exmerce Barter Exchange Membership Recurring subscription membership that gives a business access to the Exmerce barter exchange network, where members buy and sell products and services using Exmerce Trade Dollars. Includes the online member portal, mobile apps, personalized broker support, sales assistance, and access to networking events. Pricing is $35 + GST monthly or $299 + GST annually, plus an 8% commission on each transaction.
• Exmerce Go Mobile App Mobile application for iOS (App Store) and Android (Google Play) that lets Exmerce members browse shopping opportunities, post trades, and access the barter network on the go.

Quantifiable outcome

• 500+ businesses using the platform

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ITEX Corporation: One of the oldest and largest US-based barter exchanges with a near-identical model: trade credits, monthly membership, and percentage-based transaction fees. Long-running North American benchmark for barter exchanges like Exmerce.
• U-Exchange: North American barter exchange platform listing member businesses across categories with membership-based trading. Lacks Exmerce's broker-led support but uses same fundamental trade-exchange mechanics.
• BizX Exchange: US-based B2B barter network operating a trade dollar exchange with membership fees and transaction commissions, serving SMBs across diverse industries. Same value proposition and operating model as Exmerce.
• International Monetary Systems (IMS): US-based publicly-traded B2B barter exchange with trade dollar credits and transaction fees. Same operating mechanics; long-running precedent for whether the model can scale publicly.
• Tradebank International: Canadian-founded B2B barter exchange operating similarly with trade dollars, monthly membership fees, and transaction commissions. Same business model and geographic exposure, making it the most direct comparable.

Others

• Nextrade360: Technology vendor whose mobile app platform powers Exmerce's iOS/Android applications (per the com.nextrade360.exm package identifier). An enabling/ecosystem participant rather than a competitor.
• ActiveIQ: Identified technology/integration partner powering the Exmerce member portal and trade exchange infrastructure. Backend technology provider, not a competing exchange.

Regional players

• Bartercard: Australia/NZ-based B2B barter exchange with trade dollars, monthly fees, and transaction commissions. Comparable in mechanics but operates in a different geography, illustrating how the model has been replicated in regional markets globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Exmerce
• Facebookfacebook.com/exmercebarter
• LinkedInlinkedin.com/company/exmerce-barter-inc.
• Instagraminstagram.com/exmerce
• Xx.com/exmerce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exmerce Barter