ActiveIQ
ActiveIQ is a Calgary-based B2B SaaS provider of an AI-powered sales and marketing platform built for the energy sector, offering intent intelligence, project tracking, and CRM tools to 100+ oilfield service, operator, and industrial supplier customers across North America.
- Company typePrivate
- Founded2004
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ActiveIQ does
ActiveIQ is a Calgary-based B2B SaaS company that provides an AI-powered sales and marketing platform purpose-built for the energy sector. Founded in 2004 and operating as a privately held firm with 11-50 employees, the company targets energy operators, oilfield service firms, and industrial product/service suppliers, positioning against the limitations of generic CRMs in handling long sales cycles, project-driven demand, and relationship-first buying patterns. The platform combines buyer intent intelligence, real-time oil & gas project tracking, and AI-driven sales automation into a single auto-populated system designed to reduce the implementation friction typical of conventional sales tools.
ActiveIQ firmographics
Firmographics- Name
- ActiveIQ
- Legal name
- ActiveIQ
- Website
- https://activeiq.co
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ActiveIQ is a Calgary-based B2B SaaS provider of an AI-powered sales and marketing platform built for the energy sector, offering intent intelligence, project tracking, and CRM tools to 100+ oilfield service, operator, and industrial supplier customers across North America.
- Ownership category
- akta.pro rank
ActiveIQ industry classification
Industry- Product category
- Energy Sales & Marketing Intelligence Software
- NAICS
- Software Publishers (5132), Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where ActiveIQ is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ActiveIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: ActiveIQ operates as a SaaS platform with subscription-based pricing. The platform includes ActiveIntelligence, Sales Station, Energy Directory, EnergyIQ, Marketing Station, and AdConnect as core product modules. The company offers tiered packages including ActiveIGNITE for quick onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ActiveIGNITE - Starter package for energy sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ActiveIQ product offering
Product offeringCore offering
ActiveIQ sells an AI-powered sales and marketing intelligence platform built specifically for the energy sector. The software combines intent-data capture, energy-project tracking, an industry-specific CRM, marketing automation, targeted advertising, and a contact database, with an optional managed-services tier that runs the platform on behalf of customers. It is targeted at B2B sales and marketing teams at energy service companies, equipment suppliers, and operators that need to identify and engage in-market energy buyers.
Product overview
ActiveIQ is an AI-powered sales and marketing platform built exclusively for the energy sector. The platform combines buyer intent intelligence, real-time oil & gas project data, and AI-driven sales automation into a unified system. The core products include ActiveIntelligence/Intent-Based AI Platform for buyer intent tracking, Sales Station as the energy-focused CRM, and AdConnect for targeted advertising. These are complemented by EnergyIQ for project tracking, Energy Directory with 50,000+ verified contacts, Marketing Station for automation, ActiveIGNITE as a quick-start package, and Managed Services for fractional sales support. All modules are designed to work together within a single auto-populating platform specifically engineered for energy industry sales cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- ActiveIntelligence
- Sales Station Energy-industry CRM that helps sales teams manage pipelines, accounts, and contacts in the energy sector. It is built for B2B energy service companies, equipment suppliers, and operators selling into the energy market.
- EnergyIQ Energy project tracking product that aggregates and monitors energy-industry project information (permits, announcements, executive moves) so sales teams can identify active opportunities. It is sold to B2B energy sales and business development teams.
- Marketing Station Marketing automation product for energy-sector marketers to run campaigns, nurture in-market accounts, and integrate with the platform's intent and contact data. It is sold to marketing teams at B2B energy companies.
- AdConnect Targeted advertising product that lets energy companies run digital ad campaigns aimed at in-market energy buyers using the platform's account and contact data. It is sold to B2B energy marketers and demand-generation teams.
- Energy Directory Energy-industry contact and company database that provides preloaded profiles of energy companies and contacts to support outbound and account-based marketing. It is sold to B2B energy sales and marketing teams.
- ActiveIGNITE Quick-start onboarding package that helps new energy-sector customers get up and running on the ActiveIQ platform. It is sold to B2B energy companies adopting ActiveIQ for the first time.
- Managed Software & Services Fractional managed-services offering in which ActiveIQ's team operates the platform on behalf of the customer, running campaigns, managing data, and executing sales/marketing workflows. It is sold to B2B energy companies that lack the internal capacity to run a full sales intelligence operation.
Quantifiable outcome
- 10-30X ROI vs. conventional marketing
- +4 more outcomes
Companies that use ActiveIQ
Customer profileNamed customers32 records
Segments3 records
Ideal customer profiles1 record
ActiveIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature8 records
ActiveIQ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HubSpotcoreIntegration with HubSpot CRM for seamless data synchronization and workflow automation between ActiveIQ intent platform and HubSpot's marketing/sales tools.
- Monday.comcoreIntegration with Monday.com for project management and team collaboration capabilities.
- Google AdscoreIntegration with Google AdWords for advertising campaign management and tracking.
- LinkedIncoreIntegration with LinkedIn for professional networking and advertising capabilities.
- SalesforcecoreIntegration with Salesforce.com for CRM data synchronization - leads delivered directly into Salesforce accounts or inbox.
- Agency Partner ProgramminorAgency partner program for resellers and marketing agencies to offer ActiveIQ solutions to their clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ActiveIQ competitors and assessment
Company assessmentDirect peers
- 6sense: 6sense is a leading ABM and buyer-intent platform that combines AI-driven intent signals with sales orchestration. ActiveIQ's ActiveIntelligence™ and Sales Copilot compete for the same intent-and-prioritization budget that 6sense serves.
- ZoomInfo: ZoomInfo combines a B2B contact database with buyer-intent signals and sales-orchestration workflows, overlapping ActiveIQ's Energy Directory and activeIntent-style offerings. Both charge for verified contacts plus intent, though ZoomInfo is horizontal where ActiveIQ is energy-vertical.
- Bombora: Bombora is a B2B intent-data provider whose Company Surge® signal is widely consumed by CRMs and ABM platforms. Like ActiveIQ's ActiveIntelligence™, Bombora commercializes aggregated content-consumption intent to identify companies actively researching specific topics.
- Demandbase: Demandbase provides an ABM and account-intent platform for B2B sales and marketing teams. Its overlap with ActiveIQ lies in surfacing in-market accounts, prioritizing them, and routing intent to sales — directly competitive on the energy-services deal-motion.
- TechTarget (now Informa Tech): TechTarget operates one of the largest B2B intent-data networks and prioritizes the industrial and energy verticals. Like ActiveIQ, it monetizes first-party research and registration behavior into qualified leads for technology and service vendors, making it the most directly comparable peer.
Emerging players
- Cognism: Cognism provides B2B contact data and buyer-intent signals with strong coverage of EMEA markets. Like ActiveIQ it sells verified contact data plus intent to drive outbound, though it lacks the energy-vertical data asset and project-tracking capability.
- Salesloft: Salesloft is a leading sales-engagement and Cadence platform. Its overlap with ActiveIQ's Sales Station is in pipeline management and AI-prioritized outreach, where both target B2B sales teams operating long-cycle deals.
Broad incumbents
- Salesforce (Account Engagement / Pardot): Salesforce is the dominant horizontal CRM, and its Account Engagement (formerly Pardot) module covers B2B marketing automation. ActiveIQ already integrates with Salesforce, but Salesforce competes for the same CRM/marketing budget when the buyer prefers a broad incumbent.
- HubSpot: HubSpot is a widely adopted horizontal CRM and marketing automation platform. ActiveIQ is a HubSpot integration partner, but HubSpot's ease-of-use narrative competes head-on for the same mid-market energy-services marketing budget.
Regional players
- XI Technologies: XI Technologies is an Alberta-based energy intelligence vendor offering well, asset, and deal data for the Western Canadian Sedimentary Basin. Both companies serve the same Calgary-centric oil & gas ecosystem and overlap on account and project intelligence (XI is also an ActiveIQ customer).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ActiveIQ social profiles
Digital presenceActiveIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveIQ leadership team
Management profileNumber of profiles
ActiveIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveIQ
What does ActiveIQ do?
ActiveIQ sells an AI-powered sales and marketing intelligence platform built specifically for the energy sector. The software combines intent-data capture, energy-project tracking, an industry-specific CRM, marketing automation, targeted advertising, and a contact database, with an optional managed-services tier that runs the platform on behalf of customers. It is targeted at B2B sales and marketing teams at energy service companies, equipment suppliers, and operators that need to identify and engage in-market energy buyers.
Is ActiveIQ a public or private company?
ActiveIQ is a private company. It is classified as unknown and is currently operating.
When was ActiveIQ founded?
ActiveIQ was founded in 2004. It employs 11 to 50 people.
Where is ActiveIQ based?
ActiveIQ is headquartered in Calgary, Canada, in the North America region.
How does ActiveIQ make money?
One revenue line is on record: saaS Platform Subscription.
Who are ActiveIQ's main competitors?
Direct peers on record are 6sense, ZoomInfo, Bombora, Demandbase and TechTarget (now Informa Tech). Emerging players are Cognism and Salesloft. Broad incumbents are Salesforce (Account Engagement / Pardot) and HubSpot. XI Technologies is listed as a regional player.
Does ActiveIQ have an API?
No public API is recorded for ActiveIQ.
What industry is ActiveIQ in?
ActiveIQ's product category is Energy Sales & Marketing Intelligence Software. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 5132 and its SIC code is 7372.