RobinDataHood
RobinDataHood is a Barcelona-based Spanish startup whose mobile app lets supermarket shoppers scan receipts to earn cashback and access personalized promotions. It monetizes via anonymized aggregated purchase data and brand-funded campaigns across a network of 23 Spanish supermarket chains.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RobinDataHood does
RobinDataHood (legally ROBIN-DATA-HOOD S.L.) is a Barcelona-based, privately held Spanish startup operating a mobile application (iOS and Android) that converts supermarket purchase receipts into actionable consumer data. Users photograph their tickets from within the app; the system applies computer-vision-based OCR and product recognition to extract items, prices, nutritional information, allergens and ingredients, with barcode scanning available as a fallback. The app surfaces spending patterns, supports shared shopping lists, and offers a supermarket-locator feature drawing on a network of 23 integrated Spanish chains including Mercadona, Carrefour, Dia, Lidl, Alcampo, Eroski, El Corte Inglés and Consum. The consumer experience is free, and users accumulate cashback that becomes redeemable at a €20 threshold via PayPal, bank transfer or HalCash ATM code.
The business model is two-sided and B2B-monetized. RobinDataHood positions itself as an intermediary between individual shoppers and the consumer brands and manufacturers that sell through Spanish supermarkets. Brands fund promotional campaigns delivered to users based on aggregated consumption habits and geographic location, and the company monetizes anonymized, aggregated purchase data by publishing market-intelligence outputs to brand partners and supermarket chains. Growth is product-led and organic: a freemium consumer app with an in-app referral program in which existing users earn cashback when invited users validate their first receipt, supplemented by email marketing.
The company is small (1–10 employees), bootstrapped (no funding rounds disclosed), and operates exclusively within Spain. It is GDPR-compliant, maintains a Data Protection Officer, and emphasizes a privacy-first posture in which consumers are identified only by a number. The technology stack is mobile-native with no public API, SDK or integrations beyond the payment rails; AI/ML use is concentrated in receipt-OCR and product recognition.
RobinDataHood firmographics
Firmographics- Name
- RobinDataHood
- Legal name
- ROBIN-DATA-HOOD S.L.
- Website
- https://robindatahood.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RobinDataHood is a Barcelona-based Spanish startup whose mobile app lets supermarket shoppers scan receipts to earn cashback and access personalized promotions. It monetizes via anonymized aggregated purchase data and brand-funded campaigns across a network of 23 Spanish supermarket chains.
- Ownership category
- akta.pro rank
RobinDataHood industry classification
Industry- Product category
- Consumer Receipt Analytics Platform
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where RobinDataHood is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
RobinDataHood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Monetization to Brand Partners: The company aggregates and anonymizes consumer purchase data from scanned receipts and shares this disociated data with manufacturers, consumer brands, and supermarket chains that are clients of RobinDataHood. This aggregated market intelligence data is published on their platform for brand partners to access.
- Promotional Campaigns for Brands: The platform facilitates promotional campaigns for brands and manufacturers. The company acts as an intermediary, delivering exclusive offers to users based on their consumption patterns and location, with brands funding the cashback incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app with cashback rewards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
RobinDataHood product offering
Product offeringCore offering
RobinDataHood operates a free mobile application (iOS and Android) that enables supermarket shoppers to photograph purchase tickets, automatically recognize products and prices, track spending and nutritional habits, and earn cashback rewards (redeemable from a €20 minimum via PayPal, bank transfer, or HalCash). The company monetizes by aggregating anonymized purchase data and delivering exclusive brand-funded promotional campaigns to users, acting as an intermediary between consumers and consumer brand partners in Spain.
Product overview
RobinDataHood is a single mobile application that helps supermarket shoppers transform their purchase receipts into valuable data insights. The app enables users to photograph and upload their shopping tickets, which are then processed to recognize products, allergens, and ingredients. Users receive personalized promotions based on their shopping habits and location, accumulate cashback rewards, and can access features such as supermarket locator, promotional browsing, barcode scanning, and shared shopping lists. The core app is available for iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- RobinDataHood Mobile App A free mobile application for iOS and Android available in Spain that enables individual supermarket shoppers to photograph purchase tickets, recognize products, prices, allergens, and ingredients, and convert shopping data into cashback rewards, shared shopping lists, nutritional tracking, and exclusive location-based promotional offers from consumer brands.
- Anonymized Consumer Purchase Data Intelligence An aggregated, anonymized market intelligence offering for consumer brand manufacturers and supermarket chains, providing insights into consumption patterns, preferences, and purchasing behavior derived from user-scanned Spanish supermarket receipts.
- Brand Promotional Campaign Delivery A campaign delivery service for consumer brands and manufacturers that funds and delivers exclusive discounts and cashback offers to app users based on their aggregated consumption habits and geographic location, with the company acting as intermediary between brands and consumers.
Quantifiable outcome
- Minimum cashback redemption threshold of €20
Companies that use RobinDataHood
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles2 records
RobinDataHood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
RobinDataHood partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Consumer Brands and ManufacturerscoreManufacturers and consumer brands publish exclusive promotional campaigns through the RobinDataHood platform. These brands fund cashback rewards for users who purchase their products and validate receipts through the app. Brands access aggregated, anonymized market intelligence data about consumer purchasing patterns.
- Supermarket ChainscoreSpanish supermarket chains are integrated into the RobinDataHood network. Users can find nearby supermarket locations through the app and access current promotions at these stores. The list includes 23 major Spanish supermarket chains including Mercadona, Carrefour, Dia, Lidl, Alcampo, Eroski, and others.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
RobinDataHood competitors and assessment
Company assessmentBroad incumbents
- Coupons.com (Quotient Technology): Digital coupon and promotion platform serving major CPG brands and retailers with digital savings, offers, and shopper analytics. Overlaps with RobinDataHood's branded-campaign and consumer-promotion delivery, but from a much larger US-centric vantage point.
- Circana: Formed by the merger of IRI and The NPD Group, Circana provides large-scale retail measurement and consumer insights to CPG brands. Comparable B2B end-customer (brands/manufacturers) but operates at substantially greater breadth and scale than RobinDataHood.
- NielsenIQ: Global leader in consumer purchase intelligence and retail measurement. Adjacent to RobinDataHood's aggregated grocery-data offering; competes indirectly for brand analytics budgets with a much broader data set and longer-tenured industry relationships.
Direct peers
- ReceiptHero: Receipt-data infrastructure platform that turns paper receipts into structured, machine-readable data for retailers and brands. Comparable technology stack to RobinDataHood's OCR/purchase-recognition capabilities, with B2B revenue focus.
- Shopmium: European mobile app offering cashback rewards in exchange for scanning supermarket receipts and buying promoted products. Closely comparable to RobinDataHood in mechanics: receipt OCR, branded cashback campaigns, and aggregated purchase data monetization.
- Shopkick: Receipt-scanning and in-store rewards app (now part of Trax Retail) that pays consumers for purchase verification and offers B2B retail intelligence to brands and retailers. Direct competitor in the receipt-data + consumer rewards category.
- Flipp: Digital shopping platform providing digital flyers, coupons, and receipt-based offers from grocery retailers. Operates in the same receipt-scanning/digital-coupon space that RobinDataHood targets, with overlapping B2B retail-media monetization.
- Ibotta: Large-scale US receipt-cashback app that pays consumers for purchasing promoted groceries and shares aggregated purchase data with brand partners. Direct analogue to RobinDataHood's product-led cashback + data monetization model, though at much greater scale.
- TopCashback: European cashback platform paying consumers for retailer-linked purchases. Comparable consumer-cashback mechanic to RobinDataHood, though TopCashback's model is broader-retail rather than receipt-driven grocery.
Regional players
- Nectar: UK supermarket coalition loyalty program that aggregates purchase data across participating grocers and rewards consumers. Comparable two-sided model (consumer rewards + brand data monetization) but UK-only and operated at coalition scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RobinDataHood social profiles
Digital presenceRobinDataHood compliance and trust
Trust signalCompliance2 records
RobinDataHood financial estimates
Financial estimateRevenue estimate
Valuation estimate
RobinDataHood leadership team
Management profileNumber of profiles
RobinDataHood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RobinDataHood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RobinDataHood
What does RobinDataHood do?
RobinDataHood operates a free mobile application (iOS and Android) that enables supermarket shoppers to photograph purchase tickets, automatically recognize products and prices, track spending and nutritional habits, and earn cashback rewards (redeemable from a €20 minimum via PayPal, bank transfer, or HalCash). The company monetizes by aggregating anonymized purchase data and delivering exclusive brand-funded promotional campaigns to users, acting as an intermediary between consumers and consumer brand partners in Spain.
Is RobinDataHood a public or private company?
RobinDataHood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RobinDataHood founded?
RobinDataHood was founded in 2016. It employs 1 to 10 people.
Where is RobinDataHood based?
RobinDataHood is headquartered in Barcelona, Spain, in the Europe region.
How does RobinDataHood make money?
Two revenue lines are on record. Data Monetization to Brand Partners are the primary driver. The others are promotional Campaigns for Brands.
Who are RobinDataHood's main competitors?
Broad incumbents on record are Coupons.com (Quotient Technology), Circana and NielsenIQ. Direct peers are ReceiptHero, Shopmium, Shopkick, Flipp, Ibotta and TopCashback. Nectar is listed as a regional player.
Does RobinDataHood have an API?
No public API is recorded for RobinDataHood.
What industry is RobinDataHood in?
RobinDataHood's product category is Consumer Receipt Analytics Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.