Players Indoor Golf & Sports Bar

Name

Players Indoor Golf & Sports Bar

Legal name

Players Indoor Golf & Sports Bar

Website

https://indoorgolfclubs.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Indoor Golf and Sports Simulator Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Indoor golf simulators
• F1 racing simulators
• Sports bar entertainment
• Event hosting venue
• Golf entertainment center

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Golf Simulator Bookings: Revenue from hourly and half-hourly golf simulator bookings at both locations. Minimum 1-hour booking required. Golf bays seat 4 people comfortably, VIP suite seats 10. Pay per bay/time allocated, not per person.
2. F1 Racing Simulator Bookings: Revenue from F1 racing simulator sessions. Valid driver's license required. Race laps take approximately 2 minutes, races are 4-5 laps.
3. Food & Beverage Sales: Full-service bar and tapas menu served at both locations. Sports lounge with hand-crafted cocktails, beer selection, and shareable food plates.
4. Facility & Event Rental: Private event bookings including corporate team building, birthday parties, bachelor/bachelorette parties, retirement celebrations, and holiday parties. Flexible spaces accommodate 50-80 guests. Full bar and catering options available.
5. F1 Championship League: Recurring league competition running alongside the F1 calendar. Entry fee of $19 per race or $129 for full season pass. Includes practice sessions and races with points-based competition.
6. Club Rentals: Golf club rental service for customers who do not bring their own equipment, priced at $15 per rental.
7. Membership Programs: Summer Play Pass and VIP Golf membership programs offering discounts and benefits for repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Players Indoor Golf & Sports Bar operates indoor golf and F1 racing simulator entertainment at two Ontario locations (Brantford and Kitchener). The company sells simulator session bookings on Full Swing and Cool Performance hardware, complemented by a sports lounge with HD screens, a tapas and drinks menu, and private/corporate event hosting. It also runs a structured Players F1 Racing Championship competition and offers summer passes and VIP packages.

Product overview

Players Indoor Golf & Sports Bar operates a multi-experience entertainment venue combining indoor golf simulators, F1 racing simulators, and a sports lounge with food and beverage service. The core product offering centers on Full Swing golf simulators (the same technology used by PGA Tour and TGL) with patented dual-tracking technology, and Cool Performance F1 racing simulators endorsed by professional drivers. These are supplemented by arcade-style Full Swing Games, the FS Compete online competition platform, a weekly F1 Racing Championship league, and a Sports Lounge for live sports viewing. Two Ontario locations (Brantford and Kitchener) offer golf simulator bays, VIP suites, F1 racing pods, full bars, and tapas dining, with group events and corporate party hosting as additional service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Golf Simulator Sessions Booked access to professional-grade Full Swing dual-tracking golf simulators, allowing players to play 87+ championship courses for practice or recreation. Targeted at individual recreational golfers and group players at both Brantford and Kitchener locations.
• F1 Racing Simulator Sessions Per-session rental of Cool Performance F1 racing simulators for immersive driving simulation. Targeted at motorsport enthusiasts and casual drop-in customers.
• Players F1 Racing Championship Organized competitive F1 racing league where participants compete on the Cool Performance F1 simulators across a season for championship recognition. Targeted at amateur sim racers and motorsport fans seeking structured competition.
• Summer Pass Season subscription that grants members recurring access to indoor golf simulator bays during the summer period. Targeted at frequent recreational golfers seeking cost-efficient year-round play.
• VIP Simulator Bay Experience Premium-tier simulator bay offering with upgraded experience positioning. Targeted at customers willing to pay extra for higher-tier simulator sessions and amenities.
• Sports Lounge Lounge area featuring 11-foot HD screens and bar service for watching live sports broadcasts. Targeted at adults wanting a sports-bar experience with or without simulator play.
• Tapas Menu Food menu featuring a range of tapas items designed to be ordered during simulator sessions and lounge visits. Targeted at on-premise guests at both Brantford and Kitchener venues.
• Drinks / Bar Service Full bar service with a range of drinks offered at the venues' sports lounge and simulator areas. Targeted at adult guests patronizing the venues.
• Group Events and Private Parties Bookable private event packages combining simulator sessions, lounge access, and food and beverage for groups. Targeted at group organizers, corporate clients, and individuals hosting celebrations.
• F1 Watch Parties Scheduled event nights where the venue's HD screens broadcast live F1 races for patrons. Targeted at motorsport fans seeking a community viewing experience.
• Golf Arcade Games Entry-level arcade golf games that sit alongside the main Full Swing simulator product, targeted at kids and casual players wanting a lighter golf experience.
• FS Compete Full Swing's competition platform accessed through the venue's golf simulators to enable structured play formats and contests. Targeted at golfers using the simulator bays.

Quantifiable outcome

• 18 holes completed in approximately 1 hour
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Full Swing (Golf Technology)coreTechnology or IntegrationPlayers Indoor Golf & Sports Bar has partnered with Full Swing as the official simulator partner. Full Swing is the official simulator of the Golf Channel and Topgolf Swing Suites, and is trusted by Tiger Woods and used on the TGL (TGR Live Indoor Golf League). The partnership provides patented dual-tracking technology combining Ion 2 high-speed cameras and infrared light wave for the most accurate ball flight measurement in the industry.
• Cool Performance (F1 Simulators)coreTechnology or IntegrationPlayers uses Cool Performance F1 racing simulators, which are professional-grade simulators used by actual F1 drivers including Lando Norris (Miami Grand Prix Champion) for off-season training. The simulators feature authentic F1 steering wheels, hydraulic braking systems, and adjustable pedals.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Puttshack: Tech-enabled mini-golf and bar concept with competitive socializing. Different core activity but adjacent positioning in the 'eat, drink, play' entertainment category targeting similar group/corporate customers.
• Flight Club: Social darts bar concept with multiple locations, combining tech-enabled gameplay with full F&B service. Comparable venue design, target demographic, and group-event revenue model to Players' sports bar positioning.

Broad incumbents

• Pinstripes: Boutique bowling, bocce, and bistro chain in North America offering upscale F&B, event hosting, and group entertainment. Comparable venue format and corporate/private-event revenue mix to Players' group events business.
• Topgolf: Global golf entertainment leader combining high-tech golf bays with food, drinks, and events. Directly comparable offering to Players, but at massive scale with a proprietary tech stack rather than the white-label Full Swing hardware Players uses.
• Dave & Buster's: Large-format eat-and-play entertainment chain combining arcade gaming, sports viewing, full bar/restaurant, and private events. Overlaps with Players on F&B, group bookings, and sports lounge experience, though at much larger scale.

Direct peers

• X-Golf: Indoor golf simulator bar chain with locations across North America, offering full bar service, league play, and events. Closest direct competitor in business model, target customer, and venue experience to Players.
• F1 Arcade: Dedicated Formula 1 simulator bar concept with full F&B service and racing leagues. Directly competes with Players' F1 racing simulator business for the same enthusiast and group-event customer base.
• Swing Suites by Topgolf: Compact multi-simulator entertainment suite often embedded in hotels, casinos, and stadiums. Competes head-to-head with Players for group/corporate events using the same Full Swing technology, validating the white-label model.
• Five Iron Golf: Urban indoor golf and bar concept with food, beverage, leagues, and lessons. Mirrors Players' positioning as a 'golf meets social' destination and targets the same adult/corporate customer mix.

Regional players

• The Rec Room: Canadian entertainment venue operated by Cineplex featuring simulators, games, sports viewing, and F&B. Closest Canadian-market multi-experience competitor to Players and a likely direct rival for group bookings and sports fans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brantfordindoorgolf.club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Players Indoor Golf & Sports Bar