Rush Insurance

What Rush Insurance does

Rush Insurance is a private, for-profit travel insurance intermediary headquartered in Stockport, United Kingdom, founded in 2009. According to its firmographic profile, the company offers a range of tailored travel insurance products distributed through its online channel at rushinsurance.co.uk, positioning it within the UK retail travel insurance intermediary segment. The firm operates at a small scale, with a reported headcount in the 11–50 employee band, consistent with a niche or regional broker model rather than a mass-market insurance carrier.

The company's core offering is intermediation rather than underwriting; Rush Insurance functions as a distributor of travel insurance products, earning revenue through commissions on policies sold rather than bearing insurance risk itself. As a UK-based insurance intermediary, the business would be subject to Financial Conduct Authority (FCA) authorisation and conduct rules governing the distribution of insurance products to consumers. The value proposition, as stated in the firmographic description, centres on tailoring travel insurance products — implying product curation and customer-segment-specific coverage options rather than commoditised single-product distribution.

It should be noted that the substantive content extraction from the company's own digital channels returned only Cloudflare/loader verification pages, so details on specific product lines, pricing, panel of underwriters, distribution partnerships, customer segments, and revenue mechanics are not present in the supplied data. Accordingly, the description above is limited to what can be grounded in firmographics and the broad intermediation business model; specifics on technology stack, partnership economics, and customer composition are not verifiable from the input.

Name

Rush Insurance

Website

https://rushinsurance.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rush Insurance is a UK-based travel insurance intermediary founded in 2009, headquartered in Stockport. Operating with 11–50 employees, the company distributes tailored travel insurance products to consumers via its online channel at rushinsurance.co.uk.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel Insurance & Corporate Risk Transfer (Trip, Medical, Kidnap & Ransom) (THACAEAH)

Keywords

• Travel insurance
• Insurance intermediary
• Trip insurance
• Travel medical insurance
• Travel coverage

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Rush Insurance is a travel insurance intermediary that offers a wide range of tailored travel insurance products. Founded in 2009 and headquartered in Stockport, United Kingdom, the company arranges customized travel insurance coverage for individual travelers through its role as an intermediary between consumers and insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Insurance Products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Staysure: UK travel insurance specialist known for over-50s, cruise, and medical-condition cover, with a direct-to-consumer intermediation model. Directly comparable on travel specialisation and tailoring to niche customer profiles.
• Columbus Direct: Long-standing UK travel insurance intermediary offering single-trip, annual, and family cover. Comparable on intermediation model and focus on UK consumers purchasing travel protection.
• InsureandGo: UK-based travel insurance intermediary selling single-trip, annual, and specialist travel cover direct to consumers. Closest comparable by product focus (travel-only), intermediation model, and UK target market.
• AllClear Travel: UK specialist travel insurance intermediary focused on customers with pre-existing medical conditions. Comparable on intermediation model and tailored travel specialisation for niche audiences.
• JustTravelCover: UK specialist broker focused on adventure, sports, and high-risk travel insurance. Comparable on intermediation model and tailored niche travel product positioning.
• CoverForYou: UK travel insurance intermediary offering single-trip, annual, and backpacker policies. Comparable on intermediation model and core travel-only product set.

Emerging players

• Squaremouth: US-based travel insurance comparison/marketplace connecting consumers with multiple carriers. Thematically adjacent as an intermediation/distribution platform for travel insurance, illustrating the digital direction the sector is heading.

Broad incumbents

• Moneysupermarket: UK price-comparison platform aggregating travel (and other) insurance products. Comparable on intermediation of UK travel insurance but operates at vastly larger scale across multiple insurance lines.
• AA Travel Insurance: Travel insurance product line from a large UK motoring/insurance brand, sold through the AA brand and partner channels. Comparable on UK travel intermediation but has broader brand and product portfolio scale.
• Direct Line Travel: General insurance brand offering travel cover in addition to motor/home lines, distributed through its own channels. Comparable on UK travel insurance distribution but part of a much broader P&C portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/rush_insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Insurance