Stroman & Associates

What Stroman & Associates does

Stroman & Associates is an independent, founder-led consulting firm founded in 2001 by Kent Stroman, a Certified Fund Raising Executive (CFRE) with 40+ years of experience spanning general development management, capital campaigns, major donor solicitation, and 25 years in higher education leadership. The firm is headquartered in Bartlesville, Oklahoma, with a listed office presence in Tulsa, and operates with a small team (1-10 employees; two named principals — Kent Stroman and Aaron, who rejoined in 2021). Its core business is professional services delivered to charitable nonprofit organizations across three interconnected service lines: Capital Campaign Services (readiness assessment, feasibility studies, case statements, volunteer training, prospect research, cultivation strategy, campaign direction, and solicitation coaching), Capacity Building Services (development audits, annual fund planning, major gift initiatives, gift stewardship), and Board and Leadership Development (board retreats, executive coaching, leadership recruitment, strategic planning, and accountability structures).

The firm's underlying intellectual property is its proprietary conversational fundraising methodology — branded as "Conversational Fundraising" and "Permission Based Marketing" — which positions donor engagement as structured, relationship-driven conversations rather than scripted asks. This methodology is codified in two published books by Kent Stroman ("Asking About Asking" and "The Intentional Board"), with the latter introducing the "accidental board" concept and 17 Laws of the Intentional Board framework. An online education property called The Asking Academy (askingacademy.com) extends the methodology into a self-serve training format. The technology stack is therefore primarily content- and methodology-based rather than software-based; no proprietary AI, APIs, SDKs, or enterprise platform are disclosed.

Revenue mechanics consist of bespoke, proposal-based consulting engagements priced per scope and duration, supplemented by book royalties and online education revenue of undisclosed size. Go-to-market is sales-led and content-funnel-driven: the website, LinkedIn presence, books, lead magnets (e.g., the "5 Most Common Ways Board Members Undermine Their Own Effectiveness" download), and The Asking Academy serve as top- and mid-funnel assets, with a "Schedule a Conversation" discovery call as the bottom-of-funnel conversion point. Pricing is not publicly disclosed; engagements are described as multi-year contracts tailored to each organization. The firm is privately held with no external institutional investment, no parent company, no subsidiaries, and operates within a regional Midwest US footprint.

Name

Stroman & Associates

Legal name

Stroman & Associates

Website

https://stromanconsulting.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Stroman & Associates is an independent consulting firm founded in 2001 that specializes in fundraising, capital campaigns, capacity building, and board/leadership development for charitable nonprofit organizations, primarily across Oklahoma and the US Midwest.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Fundraising consulting
• Capital campaign services
• Nonprofit consulting
• Board development
• Strategic planning

Headquarters

HQ city

Bartlesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for charitable organizations including capital campaigns, capacity building, and board/leadership development. Pricing is custom-quoted based on scope, duration, and organizational needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stroman & Associates is an independent consulting firm that provides fundraising, strategic planning, and leadership development services to charitable nonprofit organizations. Core offerings span three service lines: Capital Campaign Services (readiness assessment, feasibility studies, case statements, volunteer training, prospect research, cultivation, campaign direction, and solicitation coaching), Capacity Building Services (development audits, annual fund planning, foundation proposals, major gift initiatives, professional development, and gift stewardship), and Board and Leadership Development (board retreats, executive coaching, leadership recruitment, strategic planning, vision casting, organization design, goal setting, and accountability structures).

Product overview

Stroman & Associates is an independent consulting firm offering a unified portfolio of fundraising and organizational development services. The core offering consists of three interconnected consulting service lines: Capital Campaign Services (readiness assessment, feasibility studies, case statements, volunteer training, prospect research, cultivation strategies, campaign direction, and solicitation coaching), Capacity Building Services (development audits, annual fund planning, foundation proposals, major gift initiatives, professional development, organizational capacity, and gift stewardship), and Board and Leadership Development (board retreats, executive coaching, leadership recruitment, strategic planning, vision casting, organization design, goal setting, and accountability structures). The firm supplements its consulting with educational products including the books 'Asking About Asking' and 'The Intentional Board,' The Asking Academy online resource, and customized workshops and seminars. This is a traditional consulting practice, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Asking Academy: Online platform providing training on conversational fundraising techniques and major gift solicitation.
• Institute for Conversational Fundraising

Products and services

• Fundraising Consulting Services Comprehensive consulting services for charitable organizations including capital campaigns, capacity building, and major donor initiatives to help clients comfortably reach or exceed their fundraising goals.
• Capital Campaign Services Services including readiness assessment, feasibility studies, case statements, volunteer training, prospect identification and research, cultivation strategies, campaign direction, and making the ask, designed for nonprofit organizations running capital campaigns.
• Capacity Building Services Services including development audits, annual fund planning, foundation proposals, major gift initiatives, professional development, organizational capacity building, and gift stewardship for nonprofit organizations seeking to strengthen fundraising infrastructure.
• Board and Leadership Development Services including board retreats, executive coaching, leadership recruitment, strategic planning, vision casting, organization design, goal setting, and accountability structures for nonprofit boards and executive leadership.
• Workshops and Seminars Tailored presentations on fundraising, strategic planning, board effectiveness, and leadership development offered at conferences, meetings, and retreats around the country.
• The Asking Academy An online resource helping organizations become confident and effective in making one-on-one asks for larger gifts through conversational fundraising techniques.
• Asking About Asking A book by Kent Stroman on conversational fundraising techniques that helps readers overcome obstacles to face-to-face fundraising and master the art of soliciting contributions.
• The Intentional Board A book by Kent Stroman on governance practices, introducing the concept of intentional versus accidental boards and providing 17 laws for effective board governance.

Quantifiable outcome

• Helped charitable organizations raise countless millions of dollars over 2+ decades

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Stone Creek ConsultingminorOthersWebsite development partner that helped produce the Stroman & Associates website. Listed in footer as acknowledgment of their work.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Alford Group: Nonprofit consulting and executive search firm offering fundraising counsel, strategic planning, and board governance services. Direct peer in serving small-to-mid nonprofits with combined consulting and leadership development offerings.
• CCS Fundraising: Major fundraising consulting firm offering campaign management, feasibility studies, and development audits to nonprofits. Directly competes with Stroman's capital campaign and capacity-building service lines across mid-market and large nonprofit clients.
• Alexander Haas: Mid-size fundraising consulting firm specializing in capital campaigns, major gifts, and planned giving for nonprofits and higher education. Closely comparable to Stroman in firm size, methodology focus, and nonprofit client mix.
• Accordant Philanthropy: Philanthropy and fundraising consulting firm offering campaign direction, major gift strategy, and development counsel. Comparable mid-sized boutique competitor with similar nonprofit client base and service portfolio.
• Campbell & Company: One of the largest fundraising consulting firms in the US, providing capital campaign counsel, feasibility studies, and development staffing to nonprofits. Directly competes with Stroman in capital campaign and major gift fundraising engagements at much greater scale.
• Johnson, Grossnickle & Associates: Fundraising consulting firm providing campaign counsel, feasibility studies, and development audits. Comparable to Stroman in serving faith-based, community foundation, and mid-sized nonprofit clients with capital campaign needs.
• RKD Group: Direct response and donor engagement firm serving nonprofits with fundraising strategy, analytics, and multichannel campaign execution. Comparable end-client overlap with Stroman but with stronger emphasis on data and digital channels.
• Bentz Whaley Flessner: Fundraising and advancement consulting firm providing campaign direction, prospect research, and analytics to nonprofit and higher education clients. Direct peer in capital campaign and development audit services with overlapping methodology.

Regional players

• Heller Consulting: Nonprofit CRM and technology consulting firm serving the same nonprofit client base with operational and fundraising technology advisory. Comparable in serving mission-driven clients but focused on technology enablement rather than campaign direction.

Broad incumbents

• Moore (formerly Russ Reid): Large integrated marketing and fundraising agency serving nonprofits with multichannel campaigns, media buying, and analytics. Comparable end-client overlap with Stroman but operates at significantly larger scale with broader marketing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stroman-associates
• Facebookfacebook.com/StromanConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroman & Associates