What Kris Kras Communicatie does

Kris Kras Communicatie is an independent Dutch creative communication agency founded circa 1979 and headquartered in Utrecht, Netherlands. The firm delivers project-based communication services spanning strategy, branding, content creation, design, and cross-media production, organized around five core service categories: Magazines, Campagnes, Branding, Storytelling, and Rapportages, with an additional specialization in WCAG-compliant digital accessibility and B1-language readability.

Its client base is concentrated in the Dutch (semi-)public sector, anchored by multi-year engagements with Rijkswaterstaat (across e-zine, internal campaigns, hindercommunicatie and Open Monumentendag work), national ministries (IenW, BZK), provinces (Noord-Brabant), municipalities (Utrecht, Arnhem), water-sector bodies (Unie van Waterschappen, Hoogwaterbeschermingsprogramma), and institutions such as Algemene Bestuursdienst and Brandweer Nederland. Education (Erasmus School of Economics, Erasmus School of Law, Rotterdam School of Management) and a small set of enterprises (PostNL, Vitens, Maandag, D.P. Factory) provide secondary vertical exposure.

The firm generates revenue through custom, quote-based professional-services projects and multi-year retainers such as PostNL's Dichtbij magazine (10 years) and Brand & Brandweer (10 issues per year). Delivery is sales-led and direct, supplemented by recurring partnerships with FNKE (online execution), De Selectie (campaign co-development), Ködo (technical platform build), and Dietz (research and strategy). There is no disclosed external investment, no parent company, and no evidence of M&A or leadership change in the available data.

Name

Kris Kras Communicatie

Legal name

Kris Kras communicatie

Website

https://kriskras.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Kris Kras Communicatie is an independent Dutch creative communication agency based in Utrecht, founded in 1979, delivering branding, magazines, campaigns, storytelling, and reporting services primarily to Dutch (semi-)government clients with select education and enterprise accounts.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM), Reputation Management & Online PR (BPAFADAN)

Keywords

• Creative communication services
• Corporate magazine publishing
• Behavioral change campaigns
• Brand identity development
• Government public communication

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Communication Services: Project-based professional services including branding, campaigns, magazines, reports, storytelling, and internal communications. Long-term client relationships with government and corporate clients spanning multiple years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kris Kras Communicatie is a Dutch creative communication agency that produces magazines, campaigns, branding, storytelling, and reports for B2B clients. The agency delivers services spanning strategy development through to execution, including visual identity systems, behavioral change campaigns, internal and corporate magazines, infographics, and digital accessibility-compliant content. Its work is primarily directed at Dutch (semi-)government organizations, educational institutions, and large enterprises.

Product overview

Kris Kras Communicatie is a creative communication agency based in Utrecht with over 45 years of experience. The company operates as a single unified offering of creative communication services rather than a software platform. Their portfolio consists of five core service categories: Magazines (including employee magazines, relationship magazines, and trade publications), Campagnes (behavioral and awareness campaigns), Branding (corporate identity and positioning), Storytelling (content marketing and narrative development), and Rapportages (reports and data visualization). Services include digital accessibility, infographic design, animation, videography, photography, illustration, cartography, web design, copywriting, and strategy. The agency specializes in government and public sector clients including Rijkswaterstaat, various Dutch municipalities, and educational institutions, with a focus on behavioral change communication and accessible content.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazines Magazine development service including concept creation, editorial direction, layout design, and multi-channel distribution across print and digital formats. Covers relationship magazines (relatiemagazines), personnel magazines (personeelsbladen), and trade magazines for government agencies, corporations, and educational institutions.
• Campagnes (Campaigns)
• Branding
• Storytelling
• Rapportages (Reports)
• Digitale Toegankelijkheid (Digital Accessibility)

Quantifiable outcome

• Debt assistance signups increased 3x after behavioral campaign
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FNKEcoreGTM or Marketing PartnerContent marketing partner collaborating on multiple campaigns including Maandag storytelling project, Utrecht energy campaign, Open Monumentendag campaigns for Rijkswaterstaat, and WNZ hindercommunicatie project. FNKE handles online activities while Kris Kras provides creative strategy and content.
• De SelectiecoreStrategic or Co-development PartnerPartnered with De Selectie on the Bit by Bit digital safety in education campaign, addressing the positioning challenge for the sector-wide initiative.
• Dietz – Strategie en CommunicatieminorStrategic or Co-development PartnerCollaborated on IPLO (Informatiepunt Leefomgeving) project for Rijkswaterstaat, conducting stakeholder interviews and surveys with target audiences at municipalities, provinces, and water boards.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Dept is a leading Dutch-headquartered digital creative and technology agency serving enterprise and government clients across Europe. Overlaps with Kris Kras on campaign development and digital communications for the Dutch public sector, but is significantly larger and more digital-led.
• FleishmanHillard Netherlands: FleishmanHillard is a global PR network with Netherlands operations serving corporate, government, and public-affairs clients. Overlaps with Kris Kras on government communications and campaign work, but with much broader service breadth and geographic reach.
• Edelman Netherlands: Edelman is a global communications firm with a Netherlands office active in public affairs, government, and corporate communications. They overlap with Kris Kras on government-sector communications work but operate as a much larger, multi-region incumbent.
• TBWA\Netherlands: TBWA is a global creative network with a strong Netherlands operation, including government and public-sector accounts. They compete with Kris Kras on Dutch campaign mandates but as a much larger, multi-disciplinary incumbent with broader geographic reach.
• Hill+Knowlton Strategies Netherlands: Hill+Knowlton is a global PR firm with a strong Netherlands practice serving government, energy, and infrastructure clients. They compete with Kris Kras on Dutch public-sector communications and government campaign mandates, but at significantly larger scale and broader geographic reach.
• Ogilvy PR Netherlands: Ogilvy is a global creative and communications network with a Netherlands presence in brand PR and campaign work. Comparable in delivering integrated brand campaigns for enterprise and government clients, though at much larger scale and broader portfolio than Kris Kras.

Direct peers

• BKB Group: BKB is a Dutch public-affairs and communications agency that, like Kris Kras, serves government, semi-public, and societal organizations across the Netherlands. They overlap directly in campaign development, behavioral-change work, and accessibility-focused citizen communication.
• Wepublic: Wepublic is a Dutch creative communications agency focused on public-sector and social-cause clients. Comparable to Kris Kras in delivering campaigns, branding, and storytelling for government and semi-public organizations in the Netherlands.
• GP Communications: GP Communications is a Dutch creative communications agency focused on government, healthcare, and public-sector clients. Comparable to Kris Kras in scale, sector focus, and service offerings including campaigns, magazines, and behavioral-change work.
• The Communication Force: The Communication Force is a Dutch creative communications agency working with government and corporate clients on campaigns and content. Comparable to Kris Kras in mid-sized Dutch agency positioning with strong public-sector exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KrisKrasUtrecht
• Facebookfacebook.com/kriskrasutrecht
• LinkedInlinkedin.com/company/kris-kras-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kris Kras Communicatie