online whiteboard for education

What online whiteboard for education does

Whiteboard is an independent, privately held creative agency headquartered in Chattanooga, Tennessee with a secondary office in Atlanta, Georgia. The firm delivers three integrated service lines: Brand Innovation (visual and verbal identity systems, brand architecture, positioning, naming), Digital Expression (websites, e-commerce, digital products, design systems, and headless CMS implementations built primarily on Webflow Enterprise), and Market Catalyst (go-to-market strategy, multi-channel campaigns, performance marketing, marketing automation, SEO/AEO, and paid media). The client base is described as "visionary leaders and meaningful brands" and spans nonprofits (TED, New Story, Center for Action and Contemplation, Yale Life Worth Living), technology and software firms (CLEAR, IEX, Overflow, Community), healthcare/medtech (Catalyst MedTech), consumer brands (Flame Broiler, 135 stores across six states), and cultural institutions (Hunter Museum). The agency claims 600+ clients served, $1B+ in pledged funds contributed to client causes, and 60+ industry awards from AIGA, ADDY, Communication Arts, and the Webbys.

The business model is custom project-based professional services with quote-based pricing; no public price list, retainer terms, or productized tiers are disclosed. Go-to-market is direct, with a Typeform-based "Start A Project" intake on the website and an enterprise field-sales motion targeting leaders of purposeful organizations; all delivery is in-house with no third-party resellers or marketplace presence. Whiteboard also invests in proprietary IP beyond client work: the Cultural Signals Canvas framework, Spark Magazine (children's activity magazine), the Grayscale quarterly publication, the Visionaries podcast, and authored books (Culture-Bending Narratives, Agency Book) are positioned as thought-leadership and brand-equity assets.

The firm is led by a Partner team consolidating the original Whiteboard founders with the founders of predecessor firms FiveStone and Widgets & Stone: Eric Brown (CEO), Taylor Jones (CPO), Jason Locy (CSO), Paul Rustand (CDO), and Kody Dahl (Head of Creative). It is a Certified B Corporation, operates as a remote-friendly boutique agency, and has no disclosed external funding, parent company, or M&A activity. Its core technical platform is Webflow Enterprise with supporting headless CMS and design-system components delivered to clients.

Name

online whiteboard for education

Legal name

Whiteboard

Website

https://whiteboard.is

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiteboard is an independent creative agency offering brand innovation, digital expression, and go-to-market campaign services to nonprofits, technology firms, healthcare, and consumer brands from offices in Chattanooga and Atlanta.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Whiteboard operates as a full-service creative agency offering brand innovation, digital expression, and market catalyst services. Revenue is generated through custom project engagements, consulting retainer arrangements, and ongoing client partnerships. Services include visual identity systems, digital platforms, brand strategy, website design/development, and go-to-market campaigns. The agency works with clients across multiple industries on a project-by-project basis with custom pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Whiteboard is an independent creative agency that provides three primary service categories: Brand Innovation (brand strategy, visual identity, and narrative development), Digital Expression (websites, digital platforms, and digital experiences), and Market Catalyst (go-to-market strategy, campaigns, and content). They also produce proprietary frameworks, publications, and books as part of their creative practice.

Product overview

Whiteboard is a creative agency (not an online whiteboard tool) offering three primary service lines: Brand Innovation (visual identity, brand strategy, messaging), Digital Expression (websites, e-commerce, digital products), and Market Catalyst (campaigns, marketing automation, paid media). The agency also produces publications including Spark Magazine (kids' activities), Culture-Bending Narratives and Agency Book (brand strategy books), and Grayscale (internet culture publication). Additionally, they offer the Cultural Signals Canvas, a downloadable strategic planning framework for identifying cultural shifts. Services are delivered to clients across industries including nonprofits, technology startups, healthcare, education, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Innovation
• Digital Expression
• Market Catalyst
• Cultural Signals Canvas

Quantifiable outcome

• 600+ clients served across Fortune 500s, startups, global institutions, and nonprofits
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mekanism: Independent creative agency blending brand storytelling with performance marketing; aligns with Whiteboard's Market Catalyst service line and mission-led brand work.
• Pentagram: Largest independent design and branding agency with a partner-led model; directly comparable to Whiteboard's strategy-to-design identity work for mission-driven and enterprise clients.
• Instrument: Independent creative and digital agency serving purpose-driven brands across brand, digital, and campaign work; directly overlaps with Whiteboard's three-pillar service model.
• Athletics: Brand-led creative agency for 'good' companies, with strengths in identity, digital, and content; highly comparable to Whiteboard's purpose-driven, brand-innovation positioning.
• Code and Theory: Creative and digital transformation agency combining brand, product design, and marketing platforms for enterprise clients; comparable in scope and enterprise client profile.
• GALE: Independent, data-driven creative agency combining brand, content, and media; comparable in scale and in offering integrated strategy, creative, and digital execution.
• Work & Co: Boutique digital agency building brand, digital products, and websites for premium clients (e.g., Google, Apple, Nike); closely matches Whiteboard's Digital Expression and Brand Innovation offerings.

Broad incumbents

• frog design (now part of Capgemini Invent): Established design and innovation consultancy covering brand, product, and digital experience; comparable strategic-design offering but operating as part of a much larger parent organization.
• R/GA: Large global digital agency offering brand, product, and marketing services; overlaps Whiteboard's capabilities but at significantly greater scale and across a wider portfolio.
• Huge: Global experience agency spanning strategy, design, and technology for enterprise clients; serves similar Fortune 500 buyers as Whiteboard with a much broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emilycreed
• Instagraminstagram.com/whiteboard.is
• Xx.com/whiteboardis
• Facebookfacebook.com/jcutrell

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about online whiteboard for education