Repas

What Repas does

Repas, legally Repas Lunch Coupon S.r.l. a Socio Unico, is an Italian meal voucher (buono pasto) issuer and corporate welfare services provider founded in 1987 in Rome by Antonio Lombardi and now operating as a wholly-owned subsidiary of the Magister Group S.p.A. human resources conglomerate (which also owns Ali S.p.A. staffing and Labor-B HR consulting). The company is the first 100% Italian-owned meal voucher operator in the Italian market, distinguishing itself from multinational competitors such as Edenred, Sodexo, and Up. Repas issues both paper (BPC) and electronic (BPE) meal vouchers through three product lines: Buono Pasto Professional (private companies and freelancers), Buono Pasto Professional Limited (single-brand branded vouchers), and Buono Pasto Business (Italian Public Administration, distributed via Consip framework agreements BP8, BP9, and BPE1 across 9+ regions).

The underlying platform combines a rechargeable electronic card system, POS-based voucher dematerialization integrated with payment-terminal providers (Ingenico, Nexi, NCR, PAX, Argentea, Qsave), a mobile application (MyRepas), and supporting services including PayRepas (token-based cardless spending), RepasID single sign-on launching November 2025, Repas Club loyalty, reWORLD discount marketplace, and Repas Cashback (powered by Bestshopping.com). The merchant acceptance network exceeds 30,000 establishments spanning major Italian grocery chains (Esselunga, Coop, Conad, Despar, Penny Market, Tigros, and others), food-service operators (Chef Express / Gruppo Cremonini), and public-administration clients including INPS, INAIL, and multiple municipalities and ministries.

Repas makes money primarily on transaction economics: businesses purchase vouchers at face value with a discount, merchants accept them at face value and receive reimbursement within five working days, and Repas retains the spread along with associated commissions. Distribution runs through a field sales force of 30+ Repoint physical offices across Italy serving private enterprises, a direct e-commerce portal (shop.repas.it) for self-employed and SMB customers with a €300 minimum order, Consip-led public-sector procurement, and a mobile app. Quality, environmental, and social accountability certifications (ISO 9001:2015, ISO 14001:2015, SA 8000:2014) are held. The company employs 11-50 staff, has €750,000 in share capital, and reports no venture or private equity backing — growth is funded organically through the Magister Group structure.

Name

Repas

Legal name

Repas Lunch Coupon S.r.l. a Socio Unico

Website

https://repas.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Repas is an Italian meal voucher issuer and corporate welfare platform, founded in 1987 and wholly owned by Magister Group. It serves private companies, public administrations (via Consip frameworks), and self-employed professionals through paper and electronic vouchers accepted at 30,000+ Italian merchants, with distribution via 30+ Repoint branch offices.

Ownership category

akta.pro rank

Product category

Employee Meal Voucher Services

NAICS

Business Service Centers (56143)

akta.pro industry

PRIMARYFSAMAFAB

A2A Payment Initiation Service Providers (PISPs)

Financial & Insurance/Payments & Transaction Processing/Account-to-Account (A2A) & Open Banking Payments

SECONDARYBPAAABAC

Billing, Payments & Subscription Support

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)

Keywords

• Meal voucher services
• Employee welfare benefits
• Electronic payment vouchers
• Corporate benefit programs
• Public sector procurement

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices34 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Voucher Sales: Sale of paper and electronic meal vouchers to businesses, public administration, and self-employed professionals with discounts on face value
2. Merchant Commissions: Commission income from affiliated merchants (restaurants, bars, supermarkets) who accept Repas meal vouchers through POS systems
3. Corporate Welfare Services: Additional HR services through Magister Group including payroll optimization and employee benefits administration

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Repas issues and distributes paper (BPC) and electronic (BPE) meal vouchers in Italy to three customer segments: private companies and freelancers under the Buono Pasto Professional and Professional Limited lines, public administrations under the Buono Pasto Business line via Consip framework agreements, and self-employed professionals. The offering combines the vouchers themselves with POS-based dematerialization, the MyRepas mobile app, the PayRepas token-based spending service, the RepasID single sign-on authentication, and complementary services (Repas Club loyalty, reWORLD discount marketplace, Repas Cashback). Distribution is executed through 30+ Repoint offices across Italy, the shop.repas.it e-commerce portal, and the 30,000+ affiliated merchant acceptance network.

Product overview

Repas is an Italian meal voucher (buono pasto) company founded in 1987, operating as a platform with multiple product lines and service modules. The core offering consists of three meal voucher product lines: Buono Pasto Professional (for private companies and freelancers), Buono Pasto Professional Limited (for single-branded chains with employer branding), and Buono Pasto Business (for Italian Public Administration under Consip frameworks). Each product is available in electronic (BPE card-based) and paper (BPC booklet) formats, with electronic vouchers offering higher daily tax exemption thresholds. These core products are supported by a technology platform comprising the Repas mobile app (new version November 2025), the RepasID single sign-on system, PayRepas token-based spending, and dematerialization services via integrated POS terminals from Ingenico, Nexi, and PAX. Value-added services include Repas Club loyalty program, Repas Cashback (powered by Bestshopping.com), and reWORLD online discount marketplace. Additional tools include the Scelgo Repas comparative calculator and the e-commerce portal for direct voucher purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Buono Pasto Professional: Meal voucher designed for private companies and freelancers, offering maximum spendability and flexibility across all Repas partner establishments.
• Buono Pasto Professional Limited
• Buono Pasto Business
• Repas Club
• PayRepas
• reWORLD
• Repoint

Products and services

• Buono Pasto Professional Meal voucher for private companies and freelancers offering full spendability across the entire Repas merchant network. Provides 100% deductible costs and 4% recoverable VAT for companies, full payroll-tax exemption up to €8/day for electronic format, and includes access to Repas Club and dedicated consulting.
• Buono Pasto Professional Limited Branded meal voucher spendable only at selected store locations belonging to a single brand or retailer, with the client's own logo on each voucher for employer branding purposes. Designed for companies wanting exclusivity and increased employee loyalty within a specific retailer network.
• Buono Pasto Business Meal voucher designed for the Italian Public Administration segment, spendable only at establishments displaying the blue-themed window sticker. Issued under Consip BP8 and BPE1 framework agreements covering Lazio, Sardinia, Marche, Abruzzo, Molise, Umbria, and Campania regions.
• Buono Pasto Elettronico (BPE) Electronic meal voucher issued via a rechargeable card (BPE card), enabling digital management and instant balance checks. Supports dematerialization via POS terminals, mobile-app balance verification and online purchase. Tax-exempt up to €8/day versus €4/day for paper vouchers.
• Buono Pasto Cartaceo (BPC) Paper meal voucher issued in booklets (blocchetti) of 10 coupons each, featuring a scratch-off barcode for security and anti-theft protection. Spendable at all Repas-affiliated merchants displaying the fuchsia window sticker.
• Repas Mobile App (MyRepas) Mobile application for consumers and merchants to manage electronic meal vouchers, check balances, locate nearby affiliated merchants, activate PayRepas and access RepasID single sign-on. Available on iOS (App Store) and Android (Play Store).
• RepasID Unified single sign-on authentication system enabling access to the new Repas app and all reserved-area portals with a single set of credentials. Volunteer activation in November 2025, mandatory from December 2025, legacy credentials disabled after 31 December 2025.
• PayRepas Service allowing users to spend electronic meal vouchers without physically presenting their card by generating a time-limited barcode, QR code or numeric token via the Repas app or user portal, which is then scanned by the merchant at POS.
• Consip BP9 Services for Italian Public Administration Dedicated service package for Italian Public Administration under the Consip BP9 framework, including ordering portal, financial flow management and direct customer support via the 800 690077 helpline.
• Repas E-Commerce Portal (shop.repas.it) Online portal for direct purchasing of paper meal vouchers with a minimum order value of €300, free commissions and free delivery across Italy. Accepts Mastercard, Visa, Maestro credit cards and MyBank bank transfers.

Quantifiable outcome

• Tax savings: 100% deductible expenses for businesses
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Penny Market (Penny)coreChannel Partner/ Reseller/ Distributor · 17 September 2025New partnership announced September 2025 allowing Repas meal voucher holders to shop at Penny stores. Expands the merchant network and spending options for users.
• Pisa Sporting ClubminorGTM or Marketing Partner · 13 January 2025Sports partnership announced January 2025 to celebrate territory and sporting passion.
• Confindustria MaceratacoreStrategic or Co-development Partner · 1 January 2020Exclusive meal voucher convention signed with Confindustria Macerata. Provides preferential terms for member companies. Fabio Palladino presented the agreement.
• ConsipcoreChannel Partner/ Reseller/ DistributorPublic procurement framework agreements (Consip BP8, BP9, BPE1) for government meal voucher services. Active since 2003 in 9+ Italian regions.
• IngenicocoreTechnology or IntegrationPOS hardware provider for meal voucher validation and dematerialization. Provides DESK3200 and ICT 220-250 terminals.
• NexicoreTechnology or IntegrationPayment technology provider for electronic meal voucher processing. 24/7 support available.
• Bestshopping.comcoreGTM or Marketing PartnerPartnership for Repas Cashback program providing online discounts and cashback rewards. Minimum withdrawal threshold €40.
• Magister GroupcoreStrategic or Co-development PartnerParent company. Italian group operating in HR services for 30+ years. Includes Ali (staffing), Labor-B (HR consulting), and Yous (training).
• Ali S.p.A.coreStrategic or Co-development PartnerHR services company specializing in staffing and personnel selection. Part of Magister Group.
• Labor-BcoreStrategic or Co-development PartnerStrategic HR consulting company. Part of Magister Group.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gestione Buoni Ticket (GBT): Italian meal voucher issuer competing with Repas for corporate and public administration clients. Offers electronic and paper voucher solutions with merchant acceptance networks across Italy.
• Edenred: Global market leader in employee benefits and meal vouchers, with a dominant Italian presence via Ticket Restaurant. Directly competes with Repas in the Italian meal voucher and corporate welfare market, serving the same employers and merchant networks.
• Pluxee: Spun off from Sodexo in 2024 as a pure-play employee benefits and meal voucher specialist. Competes head-to-head with Repas in the Italian market under the former Sodexo Benefits & Rewards brand, targeting the same enterprise, public sector, and self-employed segments.
• Day Ristoservice: Italian meal voucher company (part of the Day Group). Competes with Repas in the Italian market with electronic and paper voucher products targeting corporate clients and merchants, including Consip framework participation.
• Pellegrini: Italian meal voucher issuer and corporate welfare operator with a long-standing domestic presence. Directly competes with Repas for Italian corporate and public sector meal voucher contracts, particularly in the mid-market segment.
• Qui! Group (Up Menù): Italian meal voucher and corporate welfare provider. Directly comparable to Repas in serving Italian employers and the public administration segment with electronic and paper meal voucher products.

Emerging players

• Satispay: Italian fintech offering an independent payment network, including B2B corporate welfare and employee payment solutions. Increasingly intersecting with Repas's space through employer-issued payment instruments accepted at Italian merchants.
• Zeta Service: Italian corporate welfare platform offering flexible benefits, meal vouchers, and wellness programs to employers. Overlaps with Repas in the corporate welfare space with a more platform-centric, technology-driven approach.

Broad incumbents

• Zucchetti: Italy's largest HR and payroll software company, with adjacent corporate welfare and meal voucher capabilities. A broader incumbent in the HR services stack where Repas also operates, offering a much wider portfolio than Repas's meal voucher focus.
• Sodexo (On-site Services): Global food services and facilities management company that historically operated in Italy's meal voucher and corporate welfare space (now Pluxee). Operates broadly across food services where Repas-adjacent employee benefits intersect.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/repaslunchcoupon
• LinkedInlinkedin.com/company/repas-lunch-coupon-srl
• Instagraminstagram.com/repas_lunch_coupon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repas