Mingly

What Mingly does

MinglyLink Ltd (operating as Mingly) is a UK-registered, privately held company that operates a free link-in-bio platform for social media creators. The platform is accessible globally via ming.ly and is positioned as a Linktree alternative that monetizes creators through integrated e-commerce, booking, email collection, and affiliate advertising rather than through subscription fees. The product surface includes a customizable bio page, a built-in mini shop with cart and order management, free appointment booking, an analytics dashboard, QR code generation, email capture, lead/contact forms, and YouTube/Vimeo video embedding. All features are provided at no cost to creators with no pro tier, no paywalls, and no credit card required.

The underlying business model is a subsidized freemium: the company monetizes through performance-based brand advertising (CPA commissions) on creator pages, paying creators 60% of every conversion while retaining 40%. Brand partners are matched to creator niches, and the platform includes pre-conversion fraud prevention (IP/email matching, email OTP verification, a 14-day anti-fraud escrow window, and auto-block after three detected self-CPA attempts). Distribution is product-led and self-serve — signup takes under 30 seconds, and the company relies on SEO-optimized creator pages, content marketing, earned press coverage, and creator word-of-mouth rather than a sales team. Stated upcoming product extensions include a link shortener, CPM advertising, payment processing, and AI-powered automated ad matching.

The company is registered in England and Wales (Company No. 16484762) with a registered address in Mildenhall, UK. There is no disclosed funding, headcount, management team, revenue, or acquisition activity in the source data, suggesting an early-stage, likely bootstrapped operation. Integration footprint is limited to YouTube and Vimeo video embeds plus email-list export; no public API, SDK, or developer platform is documented. Awards consist of launch-era press features rather than industry recognition.

Name

Mingly

Legal name

MinglyLink Ltd

Website

https://ming.ly

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mingly (MinglyLink Ltd) operates a free, global, self-serve link-in-bio platform for individual social media creators, monetizing through brand-side CPA commissions split 60/40 with creators and offering built-in shop, booking, and email capture tools.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPACAFAF

Creator Commerce & Affiliate Monetization Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYMPACAFAG

Creator Sponsorship & Brand Deal Monetization Tools

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

Keywords

• Link-in-bio platform
• Creator monetization
• Affiliate marketing
• Social media tools
• Creator economy software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Affiliate / CPA Commissions: MinglyLink monetizes through performance-based affiliate advertising. The platform matches relevant brand offers to creator niches. Creators earn 60% commission when their audience clicks ads and completes purchases. Brands pay only for actual conversions, not impressions. No minimum follower count required for creators to start earning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mingly (MinglyLink Ltd) operates a free link-in-bio platform that lets social media creators consolidate their online presence, sell products, book sessions, capture leads, and run exclusive offers from a single page. The platform monetizes by brokering brand-to-creator affiliate/CPA deals, with creators retaining 60% of the commission and brands paying only for traffic or conversions.

Product overview

MinglyLink is a free link-in-bio platform for creators that operates without paywalls or subscriptions. The core product is MinglyLink itself, which serves as a customizable bio page combining multiple monetization and engagement tools: a built-in mini shop for product sales, booking and scheduling for appointments, an email list builder, lead capture contact forms, exclusive brand partnership offers with 60% commission, and an analytics dashboard for tracking performance. The platform also features QR code generation. Additional sub-products and features include the Link-in-Bio Shop (a no-Shopify-needed mini store with cart and order management), Booking & Scheduling, Analytics Dashboard, Email List Builder, and Lead Capture/Contact Form. The product showroom page displays third-party brand products (Samsonite luggage, Tommy Hilfiger apparel, electronics, and eBooks) available for sale through the platform. The company is operated by MinglyLink Ltd, registered in England and Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Mingly (Link-in-Bio Platform)
• Mingly Brand Affiliate Network

Quantifiable outcome

• Creators earn 60% commission on every ad conversion
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• Brand Partners (unnamed)coreStrategic or Co-development PartnerMinglyLink partners with brands to serve relevant advertising offers on creator pages. Brands provide offers that are matched to creator niches using AI-powered matching. Creators earn 60% commission on conversions. Brands pay only for actual conversions with transparent tracking and 14-day anti-fraud protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beacons: Beacons is a creator platform bundling link-in-bio, an online store, email marketing, and a creator-AI media kit. It targets the same social-creator use cases as MinglyLink with a freemium monetization model.
• Shorby: Shorby is a link-in-bio and smart-link tool optimized for creators and small businesses, with link shortening and CTA features. It overlaps MinglyLink on the link-in-bio core and analytics dashboards.
• Linktree: Linktree is the dominant link-in-bio platform for social media creators, offering customizable bio pages with links, commerce integrations, and monetization tools. It is the primary competitor MinglyLink positions itself against as a free alternative that pays creators.
• Stan Store: Stan Store is a creator-commerce platform combining a link-in-bio page with storefront, checkout, booking, and digital product sales. It is directly comparable to MinglyLink's all-in-one creator commerce offering, with paid tiers.
• Taplink: Taplink is a link-in-bio / microsite platform popular with creators and small businesses, offering payments, bookings, and a built-in store. It serves the same creator-monetization use cases as MinglyLink with paid tiering.
• Later (formerly Later Link in Bio): Later offers a clickable link-in-bio solution integrated with its broader social-media scheduling and influencer-marketing platform. It competes with MinglyLink on creator bio pages and shoppable content.
• Bio.link: Bio.link is a free link-in-bio platform with built-in media kits, monetization, and integrations targeted at creators and influencers. It competes in the same free-tier link-in-bio segment as MinglyLink.

Emerging players

• Koji: Koji is a creator-commerce platform enabling interactive mini-apps, digital goods, and storefronts embedded in social bios. It is comparable to MinglyLink's mini-shop and embedded commerce approach but with a stronger emphasis on interactive experiences.

Broad incumbents

• Squarespace (Bio Sites / Acuity): Squarespace Bio Sites + Acuity provides creator bio pages with built-in scheduling, integrating its broader website-building and booking platform. Comparable to MinglyLink on bio pages and booking but positioned as part of a wider portfolio.
• Shopify (Linkpop / Shop App): Shopify operates Linkpop and Shop App, extending its commerce platform into creator link-in-bio and shoppable social storefronts. As a broad incumbent, it competes indirectly by offering creator-store functionality, though it does not focus on free ad-monetization for creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GetMingly
• LinkedInlinkedin.com/company/mingly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mingly