Googly
Bio Link is a link-in-bio SaaS platform serving 3M+ creators and brands with a single $7.49/month Pro plan that bundles custom domains, AI chat, real-time analytics, and email list building into one self-serve site builder.
- Company typePrivate
- Founded2016
- HeadquartersNarela, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Googly does
Bio Link operates a link-in-bio SaaS platform positioned as a full personal site builder for creators, musicians, coaches, digital artists, and small businesses. The product lets users aggregate links, publish posts, build email subscriber lists, and configure custom domains with white-label capabilities across a web application (app.bio.link) and native iOS/Android applications. Core technology combines a themeable site builder (15+ themes plus a custom theme designer), real-time analytics, QR code generation, SEO optimization, and an AI assistant that performs knowledge retrieval over the user's links, descriptions, posts, and knowledge base to answer visitor queries. The AI is a content-trained conversational layer, not a proprietary model, and the platform runs on Amazon Web Services infrastructure with periodic backups and SSL encryption.
Business model is product-led growth with a self-serve funnel: free signup, 7-day free trial, and a single Pro tier at $7.49/month or $89.88/year (annual = 50% savings). Bio Link explicitly positions itself as a bundled replacement for Linktree, ManyChat/ChatGPT widgets, Framer/Webflow, Google Analytics/Bit.ly, Mailchimp, and Substack, claiming a combined ~$84/mo replaced for $7.49/mo. Distribution relies on app store presence, creator testimonials, organic social (Twitter @biodotlink), and Trustpilot reviews; there is no sales-led enterprise motion.
The platform claims 3M+ creators and brands, with a customer mix spanning individual creators (Charly Mata, Flavia Gamonar with 1M+ LinkedIn followers, Austin Archer, TbO&Vega, Lore Aquino), SMBs (18*90 Bowling Guatemala, Air Square Guatemala, freelance photographer Erick Donoghue), and enterprise brand channels (AC Milan Podcasts). The company is privately held with no disclosed funding rounds, parent company, or management team — suggesting a bootstrapped operating posture. No public API, MCP, or developer ecosystem is exposed.
Googly firmographics
Firmographics- Name
- Googly
- Legal name
- Bio Link
- Website
- https://bio.link
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bio Link is a link-in-bio SaaS platform serving 3M+ creators and brands with a single $7.49/month Pro plan that bundles custom domains, AI chat, real-time analytics, and email list building into one self-serve site builder.
- Ownership category
- akta.pro rank
Googly industry classification
Industry- Product category
- Link-in-Bio Platform / Personal Site Builder
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
- akta.pro secondary industry
- Creator/Influencer Storefront Platforms (CRAFANAC)
Keywords
Where Googly is headquartered
LocationHeadquarters
- HQ city
- Narela
- HQ country
- India
- HQ region
- Asia
Markets served
Googly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Plan: Monthly and annual subscription plans providing unlimited sites, AI chat, custom domains, no branding, posts, and email list building. Annual plan offers 50% savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Single tier with all features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Googly product offering
Product offeringCore offering
Googly operates a link-in-bio platform and full personal site builder that lets creators, influencers, musicians, and small businesses create a single shareable page hosting all their links, posts, and email signups. The platform features 15+ customizable themes, a built-in AI assistant trained on each user's content to engage visitors, custom domain support with full white-label, real-time analytics, email subscriber management, QR code generation, and embedded third-party content.
Product overview
Bio Link is a single, unified platform that serves as a full personal site built specifically for creators. The core product combines link-in-bio functionality with AI-powered visitor engagement, custom domain hosting, analytics, email marketing tools, and content publishing. The platform's key offerings include 15+ customizable themes, an AI assistant trained on the user's content to answer visitor questions, real-time analytics, email subscriber management, QR code generation, and the ability to publish posts and updates. All features are consolidated into one Pro plan at $7.49/month, positioning Bio Link as an all-in-one alternative to multiple separate tools (replacing Linktree, ManyChat, Framer, Google Analytics, Bit.ly, Mailchimp, and Substack).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- AI Chat doubles engagement by visitors
- +1 more outcomes
Companies that use Googly
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Googly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Googly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ApplecoreBio Link maintains official listings on the Apple App Store and Google Play Store, making the mobile app available to millions of mobile users through these platforms.
- Google (Android)coreBio Link maintains official listings on the Apple App Store and Google Play Store, making the mobile app available to millions of mobile users through these platforms.
- Amazon Web ServicescoreBio Link runs on robust Amazon infrastructure with periodic backups and SSL encryption across the platform for security and reliability.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Googly competitors and assessment
Company assessmentEmerging players
- Koji: Koji is a creator commerce and link-in-bio platform enabling mini-apps, digital products, and tipping directly inside bio pages. It competes with Bio Link on creator monetization and embedded commerce functionality.
Broad incumbents
- Wix: Wix is a major website builder with a large creator and SMB user base. It overlaps with Bio Link on site-building, themes, custom domains, and form/email capture, though it spans a much broader category.
- Kajabi: Kajabi is an established creator platform for courses, coaching, newsletters, and memberships. It overlaps with Bio Link on email list building, content publishing, and creator monetization use cases.
- Squarespace: Squarespace is an established website builder targeting creators, SMBs, and personal brands. It overlaps with Bio Link's site-building, custom domain, and white-label capabilities, though it serves a broader portfolio beyond link-in-bio.
Direct peers
- Linktree: Linktree is the leading link-in-bio platform serving creators, influencers, and brands with a centralized hub for multiple links. It is Bio Link's most direct competitor in product category, target audience, and pricing model.
- Bento: Bento is a free personal landing page platform for creators that aggregates links, social profiles, and content into a single page. It competes in the same link-in-bio category with a similar PLG, free-tier approach.
- Milkshake: Milkshake (by Website Builder) is a mobile-first link-in-bio site builder targeting creators and influencers. It overlaps on the creator-hub use case and iOS-first product experience.
- Stan Store: Stan Store is a creator storefront platform focused on selling digital products, courses, and bookings directly via a bio link page. It competes with Bio Link in monetization features for creators and influencers.
- Beacons: Beacons is an AI-powered creator platform offering link-in-bio, store builder, email marketing, and media kit tools. It overlaps directly with Bio Link on the creator-hub use case and bundles similar feature sets.
- Taplink: Taplink is a link-in-bio and microsite builder aimed at creators and small businesses, with custom domains, payments, and CRM-style features. It is comparable on product, audience, and self-serve SaaS model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Googly social profiles
Digital presenceGoogly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Googly leadership team
Management profileNumber of profiles
Googly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Googly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Googly
What does Googly do?
Googly operates a link-in-bio platform and full personal site builder that lets creators, influencers, musicians, and small businesses create a single shareable page hosting all their links, posts, and email signups. The platform features 15+ customizable themes, a built-in AI assistant trained on each user's content to engage visitors, custom domain support with full white-label, real-time analytics, email subscriber management, QR code generation, and embedded third-party content.
Is Googly a public or private company?
Googly is a private company. It is classified as unknown and is currently operating.
When was Googly founded?
Googly was founded in 2016. It employs 101 to 250 people.
Where is Googly based?
Googly is headquartered in Narela, India, in the Asia region.
How does Googly make money?
One revenue line is on record: subscription - Pro Plan.
Who are Googly's main competitors?
Koji is listed as an emerging player. Broad incumbents are Wix, Kajabi and Squarespace. Direct peers are Linktree, Bento, Milkshake, Stan Store, Beacons and Taplink.
Does Googly have an API?
No public API is recorded for Googly.
What industry is Googly in?
Googly's product category is Link-in-Bio Platform / Personal Site Builder. Its primary akta.pro industry code is MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand), with a secondary code of CRAFANAC, Creator/Influencer Storefront Platforms. Its NAICS code is 5132.