FP
- Company typePrivate
- Founded1960
- HeadquartersVerona, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
FP firmographics
Firmographics- Name
- FP
- Legal name
- F.P. SRL
- Website
- https://effepinet.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FP industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Other Detergent Manufacturing (325611), Plastics Bottle Manufacturing (326160), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)
Keywords
Where FP is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
FP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Own Brand Product Sales: Manufacture and commercialize proprietary detergent products (fabric softeners, dishwashing liquids, laundry additives) under own brands including PIU SOFF INFINITY, ADOL, OXY PLUS, and FP il POTENTE.
- Third-Party Manufacturing Services ( conto terzi): Contract manufacturing services including bottle production, liquid and powder mixing, and packaging for other production companies and distributors.
Go-to-market motion1 record
Distribution channels1 record
FP product offering
Product offeringCore offering
F.P. srl manufactures and distributes its own line of household laundry and dishwashing detergents (fabric softeners, dishwashing liquids, and powder laundry additives under brands including PIU SOFF INFINITY, ADOL, OXY PLUS, FP il POTENTE, and PIÙ BIANCO). In parallel, the company provides third-party (conto terzi) contract manufacturing services covering PE bottle blow molding, powder and liquid mixing, formulation analysis, and detergent packaging for distributors and other producers.
Product overview
F.P. srl is an Italian detergent manufacturer offering a portfolio of consumer laundry and dishwashing products under its own brands, supplemented by third-party contract manufacturing services. The product line includes the PIU SOFF INFINITY fabric softener range (with three variants: night in blue, touch of gold, and nice purple, all 750 ml), ADOL LAVAPIATTI dishwashing liquid (4 liters), and powder laundry additives including FP il POTENTE LAVABUCATO, OXY PLUS ADDITIVO, and PIù BIANCO ADDITIVO astuccio. In addition to its own branded products, the company offers private-label and contract manufacturing services encompassing bottle production (PE bottles via blow molding), powder and liquid detergent mixing, and packaging operations.
Differentiator
Problem solved
Functional benefit
Brands
- PIU SOFF INFINITY: Fabric softener product line available in multiple variants including night in blue, touch of gold, and nice purple.
- ADOL
- FP il POTENTE LAVABUCATO
- OXY PLUS
- PIU BIANCO
Products and services
- PIU SOFF INFINITY night in blue Fabric softener for laundry in a 750 ml bottle with a night in blue fragrance, sold under the PIU SOFF INFINITY brand for household laundry care.
- PIU SOFF INFINITY touch of gold Fabric softener for laundry in a 750 ml bottle with a touch of gold fragrance, sold under the PIU SOFF INFINITY brand for household laundry care.
- PIU SOFF INFINITY nice purple Fabric softener for laundry in a 750 ml bottle with a nice purple fragrance, sold under the PIU SOFF INFINITY brand for household laundry care.
- ADOL LAVAPIATTI Dishwashing liquid detergent packaged in a 4-liter container under the ADOL brand, intended for household dishwashing.
- FP il POTENTE LAVABUCATO Powder laundry additive in a 450 g package, designed for intensive washing, sold under the FP il POTENTE brand for household laundry care.
- OXY PLUS ADDITIVO Oxygen-based powder laundry additive in a 450 g package for whitening, sold under the OXY PLUS brand for household laundry care.
- PIÙ BIANCO ADDITIVO astuccio Whitening powder laundry additive in a 900 g cardboard-box package, sold under the PIÙ BIANCO brand for household laundry care.
- Third-party contract manufacturing (servizi conto terzi) Third-party (conto terzi) contract manufacturing services covering PE bottle blow molding, powder and liquid detergent mixing, formulation analysis, and packaging, targeted at distributors and other detergent production companies.
Quantifiable outcome
- Company powers nearly 100% of operations with renewable energy since 2016
Companies that use FP
Customer profileSegments2 records
Ideal customer profiles2 records
FP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FP partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
FP competitors and assessment
Company assessmentDirect peers
- Italchimica: Italian B2B manufacturer and contract producer of detergents, cleaning products and cosmetics. Directly comparable to F.P. in operating model: own brands plus third-party manufacturing serving distributors across Italy.
- McBride: European private-label and contract manufacturer of household cleaning and personal-care products. Comparable in business model as a co-manufacturer serving retail brands with formulation, mixing and packaging services.
- Realchimica: Italian contract manufacturer of liquid and powder detergents, softeners and household cleaning products. Closely mirrors F.P.'s conto terzi business in formulations, packaging and customer profile.
- Deco Industrie: Italian contract manufacturer of detergents, cosmetics and household products. Comparable in offering full-service contract manufacturing — formulation, filling, packaging — to brand owners and distributors.
Broad incumbents
- Procter & Gamble: Global consumer goods incumbent with major laundry and dishwashing franchises (Dash, Ariel, Fairy). Competes broadly across F.P.'s product categories and shapes retailer pricing and shelf allocation in Italy.
- Unilever: Global home care incumbent (Dove, Coccolino, Skip). Competes in fabric softeners and laundry detergents — the exact category where F.P.'s PIU SOFF INFINITY and laundry additives are positioned.
- Henkel: Global laundry & home care incumbent (Persil, Vernel, Dixan). Operates broadly in the same laundry and dishwashing categories as F.P. and competes on Italian retail shelves against F.P.'s own brands.
Regional players
- Chanteclair (Bolton Group): Italian heritage brand in laundry additives and household cleaning under Bolton Group. Closest Italian branded direct competitor to F.P.'s OXY PLUS and PIÙ BIANCO laundry additive lines on the same retail shelves.
- Paglieri 1932: Italian household cleaning and personal-care brand (Felce Azzurra, Saponello). Regional branded competitor in Italian laundry, fabric care and dishwashing where F.P. also sells through distributors.
Emerging players
- Werner & Mertz: European eco-positioned cleaning products manufacturer (Frosch, Ecover). Comparable as a sustainability-led detergent specialist competing in the same green-formulation niche that F.P. claims with its renewable-energy and low-impact formulation positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FP social profiles
Digital presenceFP compliance and trust
Trust signalCompliance1 record
FP financial estimates
Financial estimateRevenue estimate
Valuation estimate
FP leadership team
Management profileNumber of profiles
FP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FP
What does FP do?
F.P. srl manufactures and distributes its own line of household laundry and dishwashing detergents (fabric softeners, dishwashing liquids, and powder laundry additives under brands including PIU SOFF INFINITY, ADOL, OXY PLUS, FP il POTENTE, and PIÙ BIANCO). In parallel, the company provides third-party (conto terzi) contract manufacturing services covering PE bottle blow molding, powder and liquid mixing, formulation analysis, and detergent packaging for distributors and other producers.
Is FP a public or private company?
FP is a private company. It is classified as family owned and is currently operating.
When was FP founded?
FP was founded in 1960. It employs 11 to 50 people.
Where is FP based?
FP is headquartered in Verona, Italy, in the Europe region.
How does FP make money?
Two revenue lines are on record. Own Brand Product Sales are the primary driver. The others are third-Party Manufacturing Services ( conto terzi).
Who are FP's main competitors?
Direct peers on record are Italchimica, McBride, Realchimica and Deco Industrie. Broad incumbents are Procter & Gamble, Unilever and Henkel. Regional players are Chanteclair (Bolton Group) and Paglieri 1932. Werner & Mertz is listed as an emerging player.
Does FP have an API?
No public API is recorded for FP.
What industry is FP in?
FP's product category is Household Cleaning Products. Its primary akta.pro industry code is CRADAKAA, Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives). Its NAICS code is 325611 and its SIC code is 2890.