IPP - Instituto Peruano De Publicidad

Name

IPP - Instituto Peruano De Publicidad

Legal name

Instituto Peruano de Publicidad

Website

https://ipp.edu.pe

Company type

Private

Founded year

1980

Operating status

Operating

Short description

IPP - Instituto Peruano De Publicidad is a Peruvian private higher-education institute in Miraflores, Lima, offering 3-year undergraduate programs in advertising, marketing, audiovisual communication, fashion communication, and graphic design, plus continuing education, corporate in-house training, and international articulation pathways to universities in Argentina and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition - Undergraduate Programs (Carreras): IPP generates revenue primarily through tuition fees charged for its five undergraduate career programs (Carreras), each spanning 6 semesters (3 years). Programs include Diseño Publicitario, Marketing & Nuevas Tecnologías, Ciencias Publicitarias, Comunicación Audiovisual, and Comunicación & Marketing de la Moda.
2. Continuing Education - Extension Courses: Short-term professional development and upskilling courses for industry professionals and alumni.
3. Diplomados: Specialized diploma programs providing in-depth knowledge in specific creative and communication areas.
4. In-House Corporate Courses: Customized training programs delivered to corporate clients and organizations (Cursos In House).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IPP is a private Peruvian higher education institute that delivers five multi-year career programs — Diseño Publicitario, Ciencias Publicitarias, Marketing & Nuevas Tecnologías, Comunicación Audiovisual, and Comunicación & Marketing de la Moda — in on-campus, hybrid, and 100% online modalities. The institute also runs continuing education (Cursos de Extensión, Diplomados, Talleres Teens) and bespoke in-house corporate training (Cursos In House) for marketing and creative teams.

Product overview

IPP - Instituto Peruano de Publicidad is an educational institution offering a portfolio of five core career programs (Diseño Publicitario, Marketing & Nuevas Tecnologías, Ciencias Publicitarias, Comunicación Audiovisual, and Comunicación & Marketing de la Moda) spanning 6 semesters with multiple study modalities. The institution supplements its career offerings with continuing education programs including extension courses, diplomas, in-house training, and teen workshops. IPP also organizes student exhibitions and events such as IPP Shortlist and IPP Fest. The institution holds accreditation from the International Advertising Association (IAA) enabling international certification for graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseño Publicitario Multi-year professional career program in advertising design offered by IPP in on-campus, hybrid, and 100% online modalities, aimed at students pursuing careers in creative and advertising design.
• Ciencias Publicitarias Multi-year career program in advertising sciences providing training in advertising strategy, planning, and execution, available on-campus, hybrid, and 100% online.
• Marketing & Nuevas Tecnologías Multi-year career program combining marketing training with new technologies, delivered on-campus, hybrid, and 100% online.
• Comunicación Audiovisual Multi-year career program in audiovisual communication covering production, direction, and audiovisual content creation, available on-campus, hybrid, and online.
• Comunicación & Marketing de la Moda Multi-year career program in fashion communication and marketing, offered in articulation with the Accademia di Costume e di Moda in Italy, delivered in on-campus, hybrid, and online modalities.
• Cursos de Extensión Short continuing-education extension courses covering advertising, marketing, design, and communication topics for working professionals and the public.
• Diplomados Longer-form diploma programs providing specialized training in advertising, marketing, design, and communications for professionals.
• Cursos In House Bespoke in-house corporate training programs delivered to company marketing, communications, and creative teams, customized to client needs.
• Talleres Teens Short-format workshops aimed at teenage audiences, introducing advertising, marketing, design, and communication disciplines as a pre-college offering.
• IAA Diploma in Marketing Communications Diploma program in marketing communications developed in conjunction with the International Advertising Association (IAA), leveraging IPP's status as the only IAA-accredited education program in Peru.

Quantifiable outcome

• 90%+ of students work in the sector before graduating
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ESERP Digital Business & Law School (Spain)coreStrategic or Co-development Partner · 1 February 2026IPP signed a cooperation agreement with ESERP Digital Business & Law School, a renowned European business school with campuses in Barcelona, Madrid, and Palma de Mallorca. With over 40 years of history, ESERP specializes in marketing, advertising, business, law, and business management. The partnership enables IPP students and graduates to pursue university continuity in Spain, participate in academic exchanges, and access personalized guidance and international experiences.
• StudyMilan - Grupo GalileocoreStrategic or Co-development Partner · 1 January 2026IPP partnered with StudyMilan, the official representative in Peru and Bolivia of Grupo Galileo's international universities. The alliance grants IPP students access to world-renowned institutions: Istituto Marangoni (global leader in fashion, design, and luxury), Domus Academy (innovation and strategic design), and NABA - Nuova Accademia di Belle Arti (leading European art and design academy). Benefits include a 10% academic discount, at least 2 international lectures per year with European faculty, and continuity pathways to Istituto Marangoni London or Paris campuses.
• Universidad de Palermo (Argentina)coreStrategic or Co-development PartnerIPP holds an academic articulation agreement with Universidad de Palermo in Argentina. The partnership allows IPP graduates to obtain an international university license (licenciatura universitaria) through one additional year of curricular complementation, bringing global university experience to IPP's local training model.
• International Advertising Association (IAA)flagshipStrategic or Co-development PartnerIPP is the only institute in Peru accredited by the International Advertising Association (IAA), enabling students to earn the IAA Diploma in Marketing Communications. This accreditation provides international professional recognition and validates the quality of IPP's marketing and communications curriculum against global industry standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Crehana: Peru-born online creative education platform now operating across Latin America, offering short-form creative and marketing courses. Competes with IPP for the same entry-level creative students at lower price points and shorter time commitments.

Regional players

• Istituto Marangoni: Italy-based global fashion, design, and luxury school with campuses in Milan, London, Paris, and beyond. IPP's partner via StudyMilan/Grupo Galileo for European creative education pathways; comparable in fashion communication and design verticals.
• Universidad de Palermo: Argentine private university with design, marketing, and communications programs and an existing articulation partnership with IPP. Comparable in curriculum focus and serves as IPP's licenciatura-complementation pathway in Argentina.
• ESERP Digital Business & Law School: Spanish business school with marketing, advertising, and business programs across Barcelona, Madrid, and Palma. Recently signed (Feb 2026) articulation partner of IPP providing European continuity for IPP students.
• Miami Ad School: International creative advertising school with global campuses including Latin America. Comparable in focus on portfolio-based creative advertising education and serves a similar student archetype to IPP.

Direct peers

• Universidad de Lima: Top Peruvian private university with a Faculty of Communication that competes directly with IPP for advertising/marketing students and is one of IPP's named Effie College co-leaders.
• Universidad Peruana de Ciencias Aplicadas (UPC): Large Peruvian private university offering marketing, advertising, and communications programs; competes with IPP for the same working-student and recent-graduate segments in Lima.
• Toulouse Lautrec: Lima-based institute specializing in design, advertising, photography, and digital arts with career programs closely paralleling IPP's portfolio. Most direct head-to-head competitor in Peru for creative-industry students.
• Pontificia Universidad Católica del Perú (PUCP): Peru's leading university, with strong communications and marketing programs. Direct competitor for top-tier creative students and IPP's other named Effie College co-leader in Peru.
• Universidad del Pacífico: Top Peruvian business school with marketing and communications offerings. Competes with IPP for students seeking a more business-oriented creative education with stronger university branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL3S0JV4ZDolIgpRjrm6qvUhGIlgFkX8Fr
• LinkedInlinkedin.com/company/instituto-peruano-de-publicidad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPP - Instituto Peruano De Publicidad