Horton Knights Estate Agents

What Horton Knights Estate Agents does

Horton Knights Estate Agents is an independent, family-owned residential estate and letting agency headquartered at 39 Printing Office Street in Doncaster, South Yorkshire. The firm serves individual buyers, sellers, landlords, and tenants across Doncaster and surrounding South Yorkshire localities including Edenthorpe, Kirk Sandall, Branton, Bessacarr, Cantley, Scawsby, Scawthorpe, Sprotbrough, Arksey, Moss, Norton, Hatfield, Auckley, and Finningley. Its service portfolio spans four core lines: residential sales (commission-based with a "No Sale No Charge" guarantee and competitor fee matching), residential lettings and tenant placement, ongoing property management for individual and portfolio landlords (including maintenance coordination and 24-hour emergency contractor referrals), and ancillary professional services such as valuations. A redesigned website launched in November 2020 is the principal technology platform, supplemented by property listing syndication across Rightmove, Zoopla, OnTheMarket, Prime Location, and DPS, alongside online tools (Rental Yield, Stamp Duty, and Mortgage calculators), saved-properties accounts, property-alert registration, and a tenant "Report a Repair" form.

The company's revenue model combines transaction-based commission on residential sales with recurring subscription-style fees from lettings placement and ongoing property management. Differentiation rests primarily on local market knowledge, a named and frequently referenced sales team (Roger, Francis, Ethan, Chloe, Darren), and trade-body accreditations (NAEA Propertymark, ARLA Propertymark, The Property Ombudsman, Property Redress Scheme, Client Money Protection). Marketing is delivered through portal listings, a content blog, a Facebook page, a YouTube channel, and Google reviews. There are no funding rounds, acquisitions, or parent-company relationships; ownership is described as founder/family-controlled, and the firm operates from a single physical branch with no disclosed headcount or revenue figures.

Name

Horton Knights Estate Agents

Legal name

Horton Knights Estate Agents

Website

https://hortonknights.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Horton Knights Estate Agents is an independent, family-owned residential estate and letting agency based in Doncaster, South Yorkshire, serving individual buyers, sellers, landlords, and tenants across 14 surrounding South Yorkshire localities with sales, lettings, and property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential estate agency
• Property letting services
• Residential property sales
• Property management
• Landlord services

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: The company charges commission fees for facilitating the sale of residential properties. They offer a 'NO SALE NO CHARGE' policy and a price-match guarantee if another agent offers the same service at a lower fee. Listings include free market appraisal, professional photography, walk-through video tour, and floor plan.
2. Lettings and Rental Management Fees: Revenue generated from managing rental properties for landlords, including tenant placement and ongoing property management services. The company tailors landlord services to cater for all types of market, managing portfolio landlords.
3. Property Management Services: Ongoing management fees for landlords who outsource day-to-day property management, including handling repairs (with a 24-hour emergency contractor recommendation for out-of-hours issues) and tenant communications.
4. Professional Services: Additional professional services related to property sales and lettings, potentially including valuations and related advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Horton Knights Estate Agents is an independent estate agency providing residential property sales, lettings, property management, and professional services for homeowners, buyers, landlords, and tenants in Doncaster and surrounding South Yorkshire areas. The firm operates from a single town centre branch and lists properties across major UK portals (Rightmove, Zoopla, OnTheMarket, Prime Location, DPS), offering free market appraisals, professional photography, video tours, floor plans, and online tools such as rental yield, stamp duty, and mortgage calculators.

Product overview

Horton Knights Estate Agents offers a unified estate agency platform with integrated core services for residential property sales and lettings, supplemented by property management and professional services modules. The platform includes online tools (Rental Yield Calculator, Stamp Duty Calculator, Mortgage Calculator) and customer-facing features (Saved Properties, Property Alerts, Report a Repair). The company operates primarily in Doncaster, South Yorkshire, serving Edenthorpe, Kirk Sandall, Branton, Bessacarr, Cantley, Scawsby, Scawthorpe, Sprotbrough, Arksey, Moss, Norton, Hatfield, Auckley, and Finningley areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales End-to-end residential property sales service for homeowners and prospective purchasers in Doncaster and surrounding South Yorkshire areas, including free market appraisals, professional photography, video tours, floor plans, transaction management, and a 'No Sale No Charge' guarantee.
• Residential Lettings Lettings service for landlords placing residential properties with tenants in the Doncaster rental market, with services tailored for individual and portfolio landlords and supported by property alert registrations and listing syndication on major UK portals.
• Property Management Full ongoing property management for landlords, handling day-to-day landlord responsibilities including tenant communications, repairs coordination, maintenance scheduling, and a 24-hour emergency contractor recommendation for out-of-hours issues.
• Professional Services Additional professional services supporting residential property sales and lettings, covering valuations and related advisory services.
• Free Property Valuation Free market appraisal for property owners considering selling, providing valuation estimates and related market insights as a lead-generation offering.

Quantifiable outcome

• Properties reportedly selling in days rather than weeks in the Doncaster market, as noted in company blog posts
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Belvoir: UK national network of lettings and estate agents, with a strong managed-lettings and landlord-services offering. Closely comparable on the lettings and property management revenue streams that Horton Knights also emphasises.
• Hunters: National UK estate and letting agency network with a Doncaster office, providing residential sales, lettings, and property management. Directly comparable multi-portal, branch-based model competing in the same Doncaster catchment.
• William H Brown: High-street estate and letting agent under the Connells Group, with a Doncaster branch offering sales, lettings, and mortgage services. Closely comparable service stack and target customer to Horton Knights.
• Blundells: Sheffield-headquartered estate and letting agent with a Doncaster branch, providing residential sales, lettings, and auctions across South Yorkshire. Direct local competitor offering an almost identical service mix to Horton Knights in the same geography.
• Reeds Rains: Established UK estate and letting agent (part of the Connells Group) with a Doncaster branch, covering residential sales, lettings, and mortgages. Closely comparable high-street-plus-portal model targeting the same Doncaster buyer/landlord base.
• Chancellors: Long-established UK estate and letting agency with multiple branches including in Yorkshire, offering residential sales, lettings, and management. Direct competitor in the traditional high-street agency segment.
• Your Move: National UK estate and letting agent (also Connells Group) with a Doncaster office covering sales, lettings, and surveys. Direct branch-based competitor with the same portal-led, high-street distribution model.

Emerging players

• Strike: UK online estate agent offering fixed-fee sales, conveyancing, and mortgage services. Comparable as a low-fee, technology-led disruptor pressuring traditional high-street agency commission economics.
• Purplebricks: Pioneering UK online/hybrid estate agent offering lower fixed-fee sales and lettings services. Represents the digital-first model that is the principal competitive threat to traditional high-street agents such as Horton Knights.

Regional players

• Dacre, Son & Hartley: Yorkshire-focused independent estate agent operating across Leeds, Harrogate, and the wider region, providing residential sales and lettings. Comparable independent-agency service model with a regional rather than Doncaster-specific footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hkeaonline
• LinkedInlinkedin.com/company/horton-knights

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horton Knights Estate Agents