ezcards.io

What ezcards.io does

ezcards.io is a privately held B2B digital gift card distribution platform founded in 2014 and headquartered in Los Angeles. The company operates a multi-modal distribution infrastructure that gives businesses authorized access to hundreds of digital gift card and game key brands across retail, gaming, dining, entertainment, travel, apparel, and services categories. Its three core products are a RESTful Gift Card API for programmatic integration, a Bulk Gift Cards self-service portal for high-volume purchasing, and a Rewards & Incentives Platform for managing employee recognition, customer loyalty, and promotional programs. The platform emphasizes instant digital delivery, eliminating physical inventory and shipping requirements for buyers.

The company monetizes through three primary revenue streams: wholesale resale of digital gift cards at transaction margin, recurring API access fees for developers and platforms embedding gift card functionality, and affiliate commissions paid to publishers and content partners driving sales. Go-to-market spans four motions — API-first for developers, direct-to-consumer B2B self-service via b2b.ezcards.io, channel partners via an affiliate program, and enterprise field sales for corporate rewards and bulk contracts. Customer targeting is horizontal across ten use-case segments including retailers, affiliates, incentive providers, POS systems, corporate gifting programs, social platforms, telecom carriers, developers, cryptocurrency platforms, and charities.

Operationally, ezcards.io is lean (1-10 employees), holds memberships in three industry associations (Retail Gift Card Association, Gift Card & Voucher Association, Incentive Marketing Association), and has received Google Preferred Source designation. Pricing is quote-based with multi-year enterprise contracts and no public tiering. No venture or private equity funding, named anchor customers, or revenue disclosures are present in the source data, and the company's stated global footprint rests on digital distribution rather than disclosed regional offices.

Name

ezcards.io

Legal name

ezcards.io

Website

https://ezcards.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ezcards.io is a Los Angeles-based B2B digital gift card distribution platform offering API, bulk ordering, and rewards/incentives products to retailers, corporate rewards programs, affiliates, POS providers, and crypto platforms worldwide.

Ownership category

akta.pro rank

Product category

Digital Gift Card Platform

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Digital gift cards
• B2B gift card API
• Bulk gift cards
• Rewards and incentives platform
• Corporate reward programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Gift Card Resale: Wholesale purchase of digital gift cards from authorized sources and resale to businesses at margin. Revenue generated through markup on gift card transactions.
2. API Integration Services: API access fees for developers and platforms integrating gift card functionality. Built for scale supporting high-volume transactions.
3. Affiliate Commission: Affiliates earn commission revenue when customers purchase digital gift cards through their affiliate links and platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

ezcards.io is a B2B digital gift card platform that provides businesses access to hundreds of authorized global brands through three products: a Gift Card API for automated integration, a Bulk Gift Cards portal for self-service purchasing, and a Rewards & Incentives Platform for managing employee and customer reward programs. The company resells digital gift cards and game keys at wholesale markup, with instant digital fulfillment and no physical inventory.

Product overview

ezcards.io is a B2B digital gift card platform offering three core products: Gift Card API (for programmatic/integrated access), Bulk Gift Cards (for self-service portal-based purchasing), and Rewards & Incentives Platform (for managing reward and loyalty programs). The platform serves diverse use cases including retailers, affiliates, incentive providers, POS systems, corporate gifting, social media platforms, telecom providers, developers, cryptocurrency platforms, and charity/fundraising channels. All solutions provide access to hundreds of digital gift card brands across seven categories: Apparel, Entertainment, Games, Restaurant, Services, Shopping, and Travel. The company operates as a B2B reseller and aggregator, providing authorized supply of digital gift cards from top global brands with fast digital delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Gift Card API: API integration solution for automating gift card and digital game delivery
• Bulk Gift Cards
• Rewards & Incentives Platform

Products and services

• Gift Card API

Quantifiable outcome

• Eliminate physical inventory and shipping requirements
• +2 more outcomes

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Retail Gift Card AssociationcoreOthersIndustry association membership demonstrating commitment to retail gift card standards, best practices, and industry compliance. Represents engagement with the broader gift card ecosystem.
• Gift Card & Voucher AssociationcoreOthersIndustry association membership focused on gift card and voucher standards. Demonstrates adherence to industry regulations and participation in gift card market development.
• Incentive Marketing AssociationcoreOthersIndustry association membership for the incentive and engagement industry. Supports best practices in employee rewards, customer incentives, and recognition programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackhawk Network: Blackhawk Network is a large, established gift card and payments distribution company that connects retailers and brands to consumers through physical and digital networks — a broad incumbent competing with ezcards.io's aggregator role at significantly greater scale.
• InComm Payments: InComm Payments is a global payments technology company with deep gift card and prepaid product distribution, including digital delivery and API services — a broad incumbent peer with substantially larger scale.

Direct peers

• Rybbon: Rybbon is a digital gift card rewards platform used by market research, sales, and HR teams, offering similar bulk digital delivery and rewards management functionality as ezcards.io.
• Tremendous: Tremendous is a B2B digital rewards platform with broad global brand coverage, API access, and bulk payouts — competing head-to-head with ezcards.io for the same developer, incentive, and corporate-rewards buyers.
• Tango: Tango (formerly Tango Card) is a leading B2B digital gift card and rewards platform offering an API, bulk ordering, and rewards management — directly comparable to ezcards.io across all three core product lines.
• Giftbit: Giftbit is a B2B digital gift card distribution platform providing API and bulk-send tools to businesses for rewards, incentives, and customer gifts — a close direct peer to ezcards.io.
• eGifter: eGifter operates a digital gift card platform with business gifting, rewards, and incentive solutions plus API access for developers — overlapping heavily with ezcards.io's offering.

Emerging players

• Paywiser: Paywiser provides digital gift card and prepaid solutions targeted at European and emerging markets, comparable as a niche emerging player in the digital stored-value distribution space.
• Gift Off: Gift Off is a smaller UK-based digital gift card reseller offering bulk and API access — an emerging regional/niche player with overlapping offerings to ezcards.io's bulk portal and API.
• Reward Gateway: Reward Gateway offers employee engagement and rewards platforms that frequently incorporate digital gift card fulfillment, partially overlapping ezcards.io's corporate rewards use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ezcards-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ezcards.io