Pro Mark Group

What Pro Mark Group does

Pro Mark Group is a fresh produce merchandising organization and buying group based in Rockford, United States, operating as a private label sub-brand (ProMark) within UniPro Foodservice, Inc.'s portfolio of 19 foodservice brands. ProMark functions as a merchandising and sourcing entity for fresh produce within the UniPro ecosystem, aggregating 525 products under the 'Fresh from the Ground Up!' positioning — the largest product count among UniPro's 19 brands. The company's products span produce categories including fruits, vegetables, and ingredients used by restaurant operators for menu preparation.

The business model centers on produce merchandising for UniPro's network of independent broadline foodservice distributors, which distribute ProMark products exclusively to restaurant operators across the United States. As a buying group, ProMark consolidates produce sourcing on behalf of UniPro distributor members, enabling them to offer a dedicated produce brand to their restaurant customers. The company employs 51-100 people and operates as a private corporation under UniPro Foodservice, Inc.

ProMark's go-to-market is singular: all products flow through UniPro's distributor channel, with no direct-to-restaurant or alternative distribution. The brand sits alongside other UniPro labels including Brighton Farms (91 products), Companions (307 products), Copper Creek Cattle Company (88 products), Cortona (121 products), and others covering protein, dairy, grocery, and disposables. No technology platform, digital product, or proprietary IP is disclosed in the source data — the business is structurally a traditional foodservice merchandising operation.

Name

Pro Mark Group

Legal name

UniPro Foodservice, Inc.

Website

https://promarkproduce.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Mark Group is a fresh produce merchandising organization and buying group, operating as the ProMark sub-brand within UniPro Foodservice's 19-brand portfolio, distributing 525 produce products exclusively through UniPro's distributor network to restaurant operators across the United States.

Ownership category

akta.pro rank

Product category

Foodservice Produce Distribution

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries, General Line (5141), Retail-Food Stores (5400)

akta.pro primary industry

Supermarket Private Label–Led Grocers (CRAHAAAI)

Keywords

• Fresh produce distribution
• Foodservice merchandising
• Private label produce
• Restaurant supply
• Produce buying group

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Core offering

Pro Mark Group is a fresh produce merchandising organization and buying group that supplies restaurant operators with private-label produce products. The ProMark brand offers 525 fresh produce items under the tagline 'Fresh from the Ground Up!' and is one of 19 private-label brands under UniPro Foodservice, Inc., distributed exclusively through UniPro's broadline foodservice distributor network across the United States.

Product overview

ProMark is a private label sub-brand under UniPro Foodservice, operating as one of 19 private label brands within the UniPro distribution network. ProMark focuses on fresh produce and offers 525 products, positioned with the tagline 'Fresh from the Ground Up!'. The company distributes through UniPro distributors to restaurant operators, with products spanning produce categories including Appetizers, Entrees, Soups & Sauces, Bakery Frozen, Beef, Beverage, Chemicals, Dairy, Disposables, Fruits & Vegetables, Grocery, Pork & Processed Meats, Poultry, Produce, and Seafood.

Differentiator

Problem solved

Functional benefit

Brands

• Brighton Farms: Brighton Every Day! - 91 Products
• Companions
• Copper Creek Cattle Company
• Cortona
• Crestview
• Gourmet Table
• Highland Market
• Ocean Horizons
• Ore-Ida
• Ovenstone
• Pillsbury Professional Mix
• ProMark
• Rangeline
• Reflections
• Sunsource
• Sweetsource
• Tap House
• Versa
• World Horizons

Products and services

• ProMark Fresh Produce Brand A private-label fresh produce line comprising 525 SKUs spanning produce categories including Fruits & Vegetables and Produce, marketed to restaurant operators through UniPro Foodservice's exclusive distributor network.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Regional players

• Ben E. Keith Foods: A regional broadline foodservice distributor with strong produce operations in the South and Southwest U.S. Ben E. Keith is comparable as a distributor-led foodservice operator with produce category management capabilities overlapping ProMark's offering.
• Shamrock Foods Company: A privately held broadline foodservice distributor and manufacturer serving the Western U.S. with a focus on fresh and prepared foods. Shamrock is comparable as a foodservice operator that competes with ProMark on fresh produce and branded offerings to restaurant customers in overlapping geographies.

Direct peers

• FreshPoint: Sysco's dedicated fresh produce subsidiary, distributing fresh fruits, vegetables, and value-added produce to foodservice operators nationwide. FreshPoint is the largest foodservice produce specialist and directly competes with ProMark's produce positioning within distributor member accounts.
• Castellini Group of Companies: A foodservice produce and fresh food distributor serving restaurants and foodservice operators in the Midwest and beyond. Castellini is comparable to ProMark as a regional-to-national foodservice produce specialist with strong fresh category expertise.
• Markon Cooperative: A foodservice produce buying group that supplies fresh produce to distributor members serving restaurant operators. Markon is the most structurally similar peer to ProMark, as both are produce-focused buying organizations operating within independent broadline foodservice distribution networks.
• Pro*Act: A national foodservice produce and specialty distributor network serving distributors and operators across the U.S. Pro*Act is comparable to ProMark as both operate as produce-focused distribution intermediaries with brand and category management capabilities for foodservice customers.

Broad incumbents

• Performance Food Group: A major broadline foodservice distributor with significant private label programs and growing produce capabilities. PFG is comparable as a broadline incumbent competing for restaurant accounts and offering branded produce alternatives to independent distributor customers.
• US Foods: One of the largest broadline foodservice distributors in the U.S., offering a broad portfolio of private label brands including produce. US Foods is comparable as a broadline incumbent whose scale, brand portfolio, and produce capabilities set the competitive benchmark ProMark's distributor members must address.
• Gordon Food Service: A large family-owned broadline foodservice distributor serving restaurants, schools, and other foodservice customers across North America. GFS is comparable as a broadline incumbent with its own private label brand portfolio that competes for restaurant produce wallet share.
• Sysco Corporation: The largest broadline foodservice distributor in North America, operating FreshPoint as its produce arm. Sysco is comparable as the dominant broadline competitor whose private label and produce programs compete for the same restaurant operator dollars that ProMark targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Mark Group