Franks & Associates Insurance

What Franks & Associates Insurance does

Insurify is a US-based insurance comparison marketplace operating as Insurify Insurance Agency, a licensed insurance agency headquartered in Massachusetts and active in all 50 states plus Washington DC. Founded in 2013, the company enables consumers to compare real-time quotes from 120+ insurance carriers across auto, home, renters, pet, life, motorcycle, and travel lines via a self-serve digital platform, with licensed agent support available via phone and email. The platform is augmented by AI-powered features including a policy upload tool that extracts data from photographed declaration pages, a real-time rate-drop monitoring system across 500+ backend providers, and a proprietary scoring model that synthesizes 85,000+ verified user reviews.

The company monetizes via commissions on bound policies (affiliate/referral economics) from carrier partners, supplemented by display advertising on the website. The consumer-facing service is free, with no fees for comparison. Strategic emphasis has shifted beyond pure marketplace aggregation with the 2026 launch of Insurify Car, a proprietary liability-only auto insurance product offering seven-day installment payments and anytime cancellation. Distribution is primarily digital-first (organic SEO, content marketing, earned media) and the platform is licensed to handle agent-assisted transactions nationally. Insurify is privately held with no disclosed funding history or parent company; revenue is not publicly disclosed.

Name

Franks & Associates Insurance

Legal name

Insurify Insurance Agency

Website

https://WWW.FRANKSINSURANCE.COM

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurify is a US insurance comparison marketplace, founded in 2013, that lets consumers compare real-time quotes from 120+ carriers across auto, home, renters, pet, life, motorcycle, and travel insurance via a free AI-augmented platform with licensed agent support.

Ownership category

akta.pro rank

Product category

Insurance Comparison Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance quote comparison
• Car insurance marketplace
• AI-powered insurance tool
• Home insurance comparison
• Licensed insurance agency

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Commission on Policy Sales: Insurify earns a commission when users purchase a policy through a quote displayed on the website. This is the primary revenue stream from insurance carrier partnerships.
2. Advertising Revenue: Revenue generated from display advertisements on the Insurify website. Does not include data selling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Franks & Associates Insurance runs a digital insurance comparison marketplace that delivers real-time personalized quotes from 120+ insurance carriers across auto, home, renters, pet, life, motorcycle, and travel insurance. Users can compare quotes side-by-side, purchase coverage online or via licensed agent support, and upload existing policy documents for automated comparison. The platform earns revenue from commissions on policies sold through carrier partners and from display advertising.

Product overview

Insurify is an insurance comparison marketplace platform offering both self-serve digital tools and expert human support. The core product is a comparison platform connecting consumers with 120+ insurance carriers across auto, home, renters, pet, life, motorcycle, and travel insurance. Insurify Car is a proprietary sub-brand liability-only car insurance product with unique seven-day installment payment options and anytime cancellation. The platform is augmented by AI-powered features (policy upload, real-time rate alerts, proprietary scoring model), interactive calculators, and access to 85,000+ verified user reviews for insurer research.

Differentiator

Problem solved

Functional benefit

Brands

• Insurify Car: A liability-only car insurance policy enabling seven-day installment payments with the freedom to cancel anytime.

Products and services

• Car Insurance Comparison AI-powered insurance comparison marketplace providing real-time personalized quotes from 120+ insurers (including GEICO, Allstate, Progressive, State Farm, Liberty Mutual, USAA). Consumers can compare, choose, and purchase auto coverage online or with licensed agent support.
• Homeowners Insurance Comparison

Quantifiable outcome

• Save up to 50% on insurance premiums in minutes
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• GEICOflagshipChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing quotes through Insurify's comparison platform. One of 120+ insurers available for comparison.
• AllstateflagshipChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing quotes through Insurify's comparison platform. One of 120+ insurers available for comparison.
• ProgressiveflagshipChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing quotes through Insurify's comparison platform. One of 120+ insurers available for comparison.
• Liberty MutualflagshipChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing quotes through Insurify's comparison platform. One of 120+ insurers available for comparison.
• USAAflagshipChannel Partner/ Reseller/ DistributorInsurance carrier partner providing quotes through Insurify's comparison platform. Specializes in military community coverage.
• State FarmflagshipChannel Partner/ Reseller/ DistributorInsurance carrier partner providing quotes through Insurify's comparison platform. Noted as cheapest option for some profiles at $128/month full coverage.
• The GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing quotes through Insurify's comparison platform. Specializes in high-risk driver coverage.
• Bristol WestcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing quotes through Insurify's comparison platform.
• 500+ Insurance Partners (Total Network)flagshipChannel Partner/ Reseller/ DistributorInsurify's network includes 500+ partner insurance providers for quote generation and 120+ insurers displayed for comparison, enabling comprehensive market coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LendingTree: LendingTree operates a broad online marketplace for financial products, including an insurance comparison vertical. While insurance is one of several product categories, its marketplace model and large marketing budget make it a meaningful competitor for insurance comparison traffic.
• NerdWallet: NerdWallet is a broad personal finance platform with a substantial insurance comparison vertical covering auto, home, life, and more. It competes for the same high-intent insurance keywords as Insurify but operates as a wider content-and-comparison publisher.
• Bankrate: Bankrate is a long-standing financial comparison publisher with insurance comparison content and lead-generation across auto, home, and life insurance. It competes for the same organic insurance traffic as Insurify with a broader content-driven funnel.

Direct peers

• EverQuote: EverQuote operates an online auto insurance marketplace connecting consumers with carrier and agent partners, monetizing through lead-generation and marketplace revenue. It directly competes with Insurify in the auto-insurance vertical with a similar carrier-partner model.
• QuoteWizard: QuoteWizard (owned by MediaAlpha) is an insurance comparison and lead-generation platform operating across auto and home lines. It overlaps with Insurify in the consumer quote-comparison funnel and carrier-lead monetization model.
• Gabi: Gabi is an online auto and home insurance comparison service that pulls a customer's existing policy data to find savings opportunities. Its policy-upload-and-compare functionality directly overlaps with Insurify's AI-powered policy upload feature.
• PolicyGenius: PolicyGenius is an online insurance marketplace that compares policies across life, home, auto, disability, and other lines, combining self-serve tools with licensed agent support. It mirrors Insurify's hybrid digital-plus-agent model and multi-line comparison offering.
• Compare.com: Compare.com is an online auto insurance comparison platform offering quotes from multiple carriers in a single search. Its focus on real-time multi-carrier auto quoting closely parallels Insurify's core product experience.
• SmartFinancial: SmartFinancial is an online insurance comparison platform that aggregates quotes from multiple carriers across auto, home, and other personal lines, with both self-serve and agent-assisted flows. It competes directly with Insurify in the personal lines comparison space.
• The Zebra: The Zebra is a leading online insurance comparison marketplace focused primarily on auto and home insurance, comparing quotes from multiple carriers. It is the most directly comparable competitor to Insurify in product scope, target customer (US consumers), and commission-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/Franks-Associates-Insurance-Services-120480234638945

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franks & Associates Insurance