Amber Distribution Latvia
Amber Distribution Latvia is the #1 B2B beverage distributor in Latvia, selling 220+ international and local brands across spirits, wines, beer, and non-alcoholic categories to 4,000+ retail and HoReCa customers via field sales and an online ordering platform.
- Company typePrivate
- Founded1990
- HeadquartersDreilini, Latvia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Amber Distribution Latvia does
Amber Distribution Latvia is a B2B beverage distribution company headquartered in Dreiliņi, Ropažu novads, Latvia. Founded in 1990 and acquired by SPI Group in 2007, it operates today as a subsidiary within the Luxembourg-based Amber Beverage Group holding structure (Amber Beverage Group Holding S.à r.l.). The company distributes more than 220 international and local beverage brands across all major categories (spirits, wines, sparkling wines, champagne, ciders, pre-mixed cocktails, beer, mineral water, syrups, and non-alcoholic beverages), alongside a specialty food line (Arinzano Extra Virgin Olive Oil). Its wine portfolio alone comprises more than 450 positions sourced from 45 producers worldwide.
The company's revenue model is straightforward B2B distribution: it purchases beverages from brand owners and resells them to retail store chains and HoReCa (hotels, restaurants, cafes) customers across Latvia, with pricing negotiated on a per-customer basis. Go-to-market is sales-led, executed by a dedicated sales and marketing team covering more than 4,000 customers, supplemented by a 24/7 self-service online ordering platform at amberdrinks.eu. Underlying technology is limited to a beverage distribution and logistics platform and the B2B ordering portal; no proprietary software products, AI/ML capabilities, or public APIs are disclosed. Annual sales volume exceeds 2.3 million 9-liter cases, and reported net turnover reached EUR 148m in 2022 (up from EUR 136m in 2021), making the company the #1 beverage distributor in Latvia by volume, revenue, and profit.
Amber Distribution Latvia firmographics
Firmographics- Name
- Amber Distribution Latvia
- Legal name
- Amber Distribution Latvia
- Website
- https://amberdistribution.lv
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amber Distribution Latvia is the #1 B2B beverage distributor in Latvia, selling 220+ international and local brands across spirits, wines, beer, and non-alcoholic categories to 4,000+ retail and HoReCa customers via field sales and an online ordering platform.
- Ownership category
- akta.pro rank
Amber Distribution Latvia industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where Amber Distribution Latvia is headquartered
LocationHeadquarters
- HQ city
- Dreilini
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Amber Distribution Latvia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Distribution: Amber Distribution Latvia generates revenue by distributing alcoholic and non-alcoholic beverages to retailers and HoReCa establishments across Latvia, acting as the exclusive or non-exclusive distributor for over 220 international and local beverage brands, including wines from 45 winemakers. The company was the #1 distribution company in Latvia by volume, revenue, and profit in 2021, with net turnover of EUR 148m in 2022. The company also distributes specialty products such as Arinzano Extra Virgin Olive Oil.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Amber Distribution Latvia product offering
Product offeringCore offering
Amber Distribution Latvia is the leading beverage distribution company in Latvia, distributing alcoholic and non-alcoholic beverages from over 220 international and local brands to retail store chains and HoReCa establishments. The portfolio includes 450+ wine positions from 45 winemakers worldwide, spirits, ciders, cocktails, beer, champagne, mineral water, and specialty products like Arinzano Extra Virgin Olive Oil, sold through a dedicated sales team and a 24/7 online ordering platform.
Product overview
Amber Distribution Latvia is a leading beverage distribution company in Latvia (No. 1 by volume, revenue, and profit) operating since 1990 and now part of Amber Beverage Group. The company operates as a comprehensive distribution platform offering over 220 international and local beverage brands, including an extensive wine portfolio with 450+ positions from 45 producers worldwide, spirits (vodka, whisky, brandy, gin, tequila, rum, liqueur), ciders and pre-mixed alcoholic cocktails, non-alcoholic beverages (mineral water, syrups, mocktails), beer, champagne, and specialty products like olive oil. The company services over 4,000 customers annually, selling more than 2.3 million 9-liter cases, with a new online ordering platform at amberdrinks.eu providing 24/7 order capabilities. Key brand portfolios include Riga Black Balsam, Moskovskaya, Stoli, Perrier, Giffard, Lucky Dog ciders, LB Cocktails, Wolfberger wines, Laurent-Perrier and Billecart-Salmon champagnes, Arinzano wines, Achaval Ferrer wines, and numerous other international wine and spirit producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Distribution Portfolio Distribution of still wines, sparkling wines, champagne, and non-alcoholic wines from over 450 positions spanning 45 wine producers worldwide, including France, Italy, Spain, Argentina, Chile, Germany, Georgia, USA, and Portugal. Targeted at retail store chains and HoReCa operators in Latvia.
- Spirits Distribution (Vodka, Whisky, Brandy, Gin, Tequila, Rum, Liqueur, Balsam) Distribution of the full portfolio of spirits including vodka, whisky, brandy, liqueur, rum, gin, tequila, balsam, and other strong alcoholic beverages from international and local brands. Targeted at retail store chains and HoReCa operators in Latvia.
- Ciders and Pre-Mixed Alcoholic Cocktails Distribution Distribution of ciders (including Lucky Dog apple cider with vanilla, passion fruit, and quince flavors) and pre-mixed alcoholic cocktails such as LB Cocktails, Black Balsam Premium Cocktail, Dins, and M Street. Targeted at retail and HoReCa customers in Latvia.
- Non-Alcoholic Beverages Distribution Distribution of non-alcoholic beverages including Perrier sparkling water, Maison Perrier flavored drinks and mocktails, Vittel mineral water, Stoli Ginger Beer, Cosmopolitan Diva sparkling wine alternative, and Giffard syrups. Targeted at retail and HoReCa customers in Latvia.
- Champagne Distribution Distribution of champagne portfolio including Billecart-Salmon, Boizel, and Laurent-Perrier prestige cuvées and vintage selections. Targeted at retail and HoReCa customers in Latvia.
- Specialty Food Products Distribution (Arinzano Extra Virgin Olive Oil) Distribution of Arinzano Extra Virgin Olive Oil, made from 100% Arbequina variety olives from Spain's Propiedad de Arinzano estate, characterized by mild and elegant flavor with notes of almonds, spices, green apples, and ripe olives. Available in 0.5L format, targeted at retail and HoReCa customers in Latvia.
- Online B2B Ordering Platform (amberdrinks.eu) A self-serve online B2B ordering platform enabling retail and HoReCa customers to place beverage orders around the clock, complementing the field sales team. Targeted at the company's >4,000 existing B2B customers across Latvia.
Quantifiable outcome
- Net turnover of EUR 148m in 2022, EUR 136m in 2021 (all-time high at that time), making it the #1 distribution company in Latvia.
- +1 more outcomes
Companies that use Amber Distribution Latvia
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Amber Distribution Latvia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amber Distribution Latvia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amber Beverage GroupcoreAmber Distribution Latvia is part of Amber Beverage Group, a holding company that encompasses multiple beverage distribution and production entities across the Baltic region and beyond. The contracting party for the website is Amber Beverage Group Holding S.à r.l., registration number B218246, based in Luxembourg.
- Amber Distribution LithuaniaminorSister company within the Amber Beverage Group network, operating beverage distribution in Lithuania. Referenced on the Amber Distribution Latvia website for cross-border regional coverage.
- Amber Distribution EstoniaminorSister company within the Amber Beverage Group network, operating beverage distribution in Estonia. Referenced on the Amber Distribution Latvia website for regional Baltic coverage.
- Amber Latvijas BalzamsminorAffiliated company producing Riga Black Balsam and related beverages, based in Latvia. Referenced as part of the Amber Beverage Group ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Amber Distribution Latvia competitors and assessment
Company assessmentDirect peers
- Amber Distribution Lithuania: Sister entity under Amber Beverage Group operating the same B2B beverage wholesale model in Lithuania; directly comparable in portfolio composition, customer segments (retail + HoReCa), and digital ordering platform.
- Liviko: Estonian-based beverage producer and distributor combining proprietary spirits (e.g., Vana Tallinn) with broad third-party beverage distribution; directly comparable as a Baltic beverage distribution competitor with overlapping product categories.
- Amber Distribution Estonia: Sister entity under Amber Beverage Group running the same multi-category beverage distribution model in Estonia; comparable in scale, GTM motion, and parent-backed portfolio.
- Amber Latvijas Balzams: Affiliated Latvian producer of Riga Black Balsam and other spirits, also part of Amber Beverage Group; comparable as a sister distributor/producer operating within the same Latvian market and portfolio ecosystem.
Broad incumbents
- Diageo: Global spirits major whose brands flow through ADL's portfolio; Diageo's regional market companies and third-party distribution arms operate at the same wholesale layer as ADL in European markets.
- Stock Spirits Group: Central European branded spirits group with integrated distribution across multiple CEE markets; comparable as a larger, multi-country beverage distributor with overlapping brand portfolio and B2B channel model.
- Republic National Distributing Company: Major US beverage alcohol wholesaler with a multi-category, multi-supplier B2B model analogous to ADL's broad-portfolio wholesale strategy; useful as an established comp for the distribution business model.
- Pernod Ricard: Global premium spirits and wine group; ADL distributes several Pernod Ricard brands in Latvia, and Pernod Ricard operates its own regional distribution, making it a comparable incumbent in the same distribution layer.
- Southern Glazer's Wine and Spirits: Largest beverage alcohol distributor in North America operating a multi-category B2B model similar to ADL; relevant as a global scale benchmark for beverage distribution economics.
- Brown-Forman: Global premium spirits company (Jack Daniel's, Woodford Reserve) that distributes through regional wholesalers in Europe; comparable incumbent on the supplier-wholesaler axis that defines ADL's category leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Amber Distribution Latvia social profiles
Digital presenceAmber Distribution Latvia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Distribution Latvia leadership team
Management profileNumber of profiles
Amber Distribution Latvia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Distribution Latvia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Distribution Latvia
What does Amber Distribution Latvia do?
Amber Distribution Latvia is the leading beverage distribution company in Latvia, distributing alcoholic and non-alcoholic beverages from over 220 international and local brands to retail store chains and HoReCa establishments. The portfolio includes 450+ wine positions from 45 winemakers worldwide, spirits, ciders, cocktails, beer, champagne, mineral water, and specialty products like Arinzano Extra Virgin Olive Oil, sold through a dedicated sales team and a 24/7 online ordering platform.
Is Amber Distribution Latvia a public or private company?
Amber Distribution Latvia is a private company. It is classified as corporate owned and is currently operating.
When was Amber Distribution Latvia founded?
Amber Distribution Latvia was founded in 1990. It employs 51 to 100 people.
Where is Amber Distribution Latvia based?
Amber Distribution Latvia is headquartered in Dreilini, Latvia, in the Europe region.
How does Amber Distribution Latvia make money?
One revenue line is on record: beverage Distribution.
Who are Amber Distribution Latvia's main competitors?
Direct peers on record are Amber Distribution Lithuania, Liviko, Amber Distribution Estonia and Amber Latvijas Balzams. Broad incumbents are Diageo, Stock Spirits Group, Republic National Distributing Company, Pernod Ricard, Southern Glazer's Wine and Spirits and Brown-Forman.
Does Amber Distribution Latvia have an API?
No public API is recorded for Amber Distribution Latvia.
What industry is Amber Distribution Latvia in?
Amber Distribution Latvia's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.