North Star Restoration Co.

What North Star Restoration Co. does

North Star Restoration Co. is a locally owned, non-franchised disaster restoration and cleanup company headquartered in St. George, Utah, founded in 1999 and operated by owner Jon Graf. The company delivers five integrated service lines to homeowners and small commercial customers across Southern Utah (Beaver to St. George, including Cedar City, Hurricane Valley, and Washington County): water and flood damage restoration, fire and smoke damage restoration, wind and storm damage restoration, mold testing and remediation, and remodels and new construction. The business operates as a direct-to-consumer local service with 24/7 emergency phone availability and rapid on-site response, earning revenue through professional service fees billed to homeowners and insurance companies, plus one-time project fees for remodels and new construction with free estimates provided up front.

The underlying technology is service-based rather than software-based, centered on professional-grade drying and extraction equipment, structural cleaning systems, and — for mold remediation specifically — a licensed Pure Maintenance dry fogging system that combines an EPA-approved sterilant (InstaPure) with an antimicrobial protective coating (EverPure) and offers third-party lab verification with a one-year guarantee. North Star Restoration also operates Clear Air Solutions as a wholly-owned subsidiary focused on air quality and mold remediation, and coordinates licensed subcontractors for remodeling and new construction work. No franchise, reseller, or distributor model exists; all services are dispatched and delivered directly by company crews at the customer location.

The go-to-market motion is direct-to-consumer with no digital advertising channels disclosed, relying primarily on a 24/7 emergency phone line (435-214-3955), a local SEO-optimized company website (northstardr.com), and word-of-mouth referrals — the latter evidenced by an unusually high density of detailed, named customer testimonials on the website spanning water damage, fire damage, flood, and hot water line leak scenarios across both owner-occupier and small rental property manager customers. Revenue, headcount, funding, and ownership structure beyond Jon Graf as owner are not publicly disclosed; the company is privately held with no parent company, external investors, or franchise affiliation.

Name

North Star Restoration Co.

Legal name

North Star Restoration Co.

Website

https://northstardr.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291), Residential Remodelers (236118), Remediation and Other Waste Management Services (5629)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI)

Keywords

• Water damage restoration
• Fire damage cleanup
• Storm damage repair
• Mold remediation services
• Residential remodeling construction

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Disaster Restoration Services: Primary revenue stream from water damage restoration, fire and smoke damage cleanup, wind and storm damage repairs, and mold testing and remediation services. Revenue is earned through service fees billed to homeowners and insurance companies. Services include damage assessment, extraction, drying, cleaning, deodorizing, and structural repairs.
2. Remodels and New Construction: Revenue from residential remodeling projects (kitchens, bathrooms, flooring) and new home construction. Also includes commercial tenant improvements. Company offers free estimates and coordinates licensed subcontractors for project completion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

North Star Restoration Co. provides disaster restoration, remediation, and reconstruction services to homeowners and commercial clients in Southern Utah. The company's core offerings include water and flood damage restoration, fire and smoke damage cleanup, wind and storm damage repairs, mold testing and remediation using proprietary dry fogging technology, and residential remodels and new construction projects. Services are delivered directly on-site with 24/7 emergency availability and include insurance claim assistance.

Product overview

North Star Restoration Co. is a disaster restoration and cleanup service company offering five core service offerings: Water and Flood Damage Restoration, Fire and Smoke Damage Restoration, Wind and Storm Damage Restoration, Mold Testing & Remediation (which includes their Clear Air Solutions subsidiary), and Remodels & New Construction. These services work together to provide homeowners with a complete solution from emergency response through full restoration and rebuilding. The company operates as a unified service model where the same team handles assessment, cleanup, remediation, repair, and reconstruction, with insurance claim assistance integrated throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Water and Flood Damage Restoration Water damage restoration service that includes emergency response, water extraction, structural drying, content protection, repairs, and insurance claim assistance for damage from burst pipes, supply line failures, leaking water heaters, and appliance leaks.
• Fire and Smoke Damage Restoration Fire and smoke damage restoration service covering damage evaluation, soot and smoke residue removal, odor neutralization, water extraction from fire suppression, structural repairs, and insurance claim support.
• Wind and Storm Damage Restoration Storm damage restoration service that includes damage assessment, property securing (roof covering, window boarding), debris removal, interior drying, repairs to roofing, siding, windows, and insurance coordination.
• Mold Testing and Remediation Mold remediation service featuring mold testing, source identification, dry fogging treatment using Pure Maintenance technology (InstaPure and EverPure), material removal when necessary, and repair work with a 1-year guarantee and third-party lab verification.
• Remodels and New Construction Construction services including room remodels (kitchen, bathroom, flooring), new home construction project management, and commercial tenant improvements with free estimates and subcontractor coordination.

Quantifiable outcome

• 24/7 emergency response with rapid on-site arrival
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Clear Air SolutionscoreStrategic or Co-development PartnerClear Air Solutions is described as part of the North Star Restoration family. It appears to be a related entity or affiliate focused on air quality and mold remediation services, working alongside the main restoration business.
• Pure MaintenancecoreTechnology or IntegrationNorth Star Restoration uses the Pure Maintenance dry fogging system for mold remediation. This is a licensed technology/system that enables advanced mold treatment. The system includes InstaPure (EPA-approved sterilant) and EverPure (antimicrobial protective coating) for comprehensive mold remediation with documented third-party lab verification.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cotton Global Disaster Solutions: National/international disaster recovery and restoration provider with full-service mitigation, contents, and rebuild capabilities. Comparable in end-to-end restoration offerings but at enterprise scale.
• Interstate Restoration: Large national commercial-focused restoration and emergency-response provider. Overlaps with North Star's mitigation/rebuild services but serves predominantly commercial and large-loss accounts rather than individual homeowners.
• BELFOR Property Restoration: Largest privately held global disaster-recovery and restoration firm serving commercial, industrial, and residential customers. Comparable restoration and rebuild capabilities, but operates as a broad incumbent with institutional/commercial focus rather than a local homeowner specialist.

Direct peers

• Rainbow Restoration: Neighborly brand operating a national franchise network for water, fire, and mold restoration. Direct peer in service mix and target customer, with a comparable emphasis on insurance-claim coordination.
• PuroClean: National franchise providing water, fire, mold, and biohazard restoration to homeowners and businesses. Closely comparable service offerings and customer profile; differs via franchise model and broader geographic coverage.
• Restoration 1: National franchise specializing in water, fire, mold, and smoke restoration with local owner-operators. Closely comparable in service lines and customer mix; differs in geographic coverage and brand-marketing investment.
• Paul Davis Restoration: National franchise offering restoration, remodeling, and reconstruction services for residential and commercial customers. Direct peer given overlapping capability across mitigation and rebuild — the same end-to-end value proposition North Star provides locally.
• Servpro: Largest national franchise system for water, fire, and mold restoration, dispatching through a 1-800 call center to local owner-operators. Directly comparable service mix (mitigation through rebuild) and customer base (residential and commercial), but at vastly greater scale and with a national brand.
• 911 Restoration: National franchise providing water, fire, mold, and sanitization restoration to residential and commercial customers. Closely comparable service mix and SMB/homeowner customer base.

Others

• Pure Maintenance: Technology licensor of the dry-fogging mold remediation system North Star uses. Relevant as the ecosystem partner that supplies North Star's proprietary mold technology, not a direct competitor; included to reflect the strategic dependency that underpins the company's mold differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northstarrestorationco
• LinkedInlinkedin.com/company/north-star-restoration-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Star Restoration Co.