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Eloqua

Full company profile

uuid003blrp

Namestring
Eloqua
Websiteurl
oracle.com
Company typeenum
Private
Founded yearint
1999
Descriptiontext

Eloqua is a SaaS-based marketing automation and Revenue Performance Management (RPM) company founded in 1999 and headquartered in Vienna, Virginia. The company developed a software platform that enabled B2B enterprises to automate, score, and measure demand-generation campaigns, lead-nurturing workflows, and revenue attribution across marketing and sales pipelines, serving primarily mid-market and enterprise marketing organizations seeking to operationalize the funnel between marketing spend and closed revenue.

The product suite centered on campaign management, lead scoring, prospect database segmentation, and revenue analytics, packaged as a multi-tenant SaaS offering delivered to B2B customers. Eloqua's go-to-market was a direct enterprise sales motion supplemented by channel partners, monetized through subscription licensing tied to users, contacts, and feature tiers typical of the marketing automation category. Prior to its delisting and acquisition by Oracle, the company had raised approximately $40.8M in aggregate venture funding across three rounds between 2005 and 2007, with Bessemer Venture Partners leading the final $23M Series C alongside Bay Partners and JMI Equity.

Today Eloqua operates as a product line within Oracle's marketing cloud, with the corporate web presence redirected to oracle.com and headcount reported at 11-50 employees, consistent with a managed product SKU rather than a standalone operating company. Revenue, customer, and product-roadmap data for the Eloqua line are not separately disclosed in the available source material and are consolidated within Oracle's broader reporting.

Short descriptiontext

Eloqua is a SaaS marketing automation and Revenue Performance Management platform founded in 1999, serving mid-market and enterprise B2B marketing organizations. Acquired by Oracle and delisted from NASDAQ, it now operates as a product line within Oracle's marketing cloud with 11-50 employees.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersVienna, United States
HQ citystring
Vienna
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
marketing automation software, revenue performance management, B2B marketing platform, lead management software, campaign automation
Industry3 codes
1Marketing Automation & Campaign Management CRM
CodeHDAEAFABPrimaryYes
2Marketing Automation Platforms & Services
CodeBPAFAFACPrimaryNo
3Sales Force Automation (SFA) CRM
CodeHDAEAFAAPrimaryNo
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Marketing Automation Software
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Eloqua develops and delivers a SaaS-based marketing automation platform combined with Revenue Performance Management (RPM) solutions. The platform enables B2B marketers to design, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. The product is now delivered through Oracle's marketing cloud infrastructure.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Eloqua Marketing Automation and Revenue Performance Management Platform
CategoryMarketing Automation Software
Description

SaaS-based marketing automation and Revenue Performance Management software that enables B2B marketing teams to plan, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. Delivered as a cloud subscription and now operated as part of Oracle's marketing cloud.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Oracle Responsys
TypeOthers
Description

Oracle Responsys is a sibling Oracle-owned B2C marketing automation product within the same Oracle CX portfolio. Comparable in category but serves B2C large-enterprise use cases alongside Eloqua's B2B focus, making it a portfolio peer rather than a head-to-head competitor.

2Constant Contact
TypeDirect peer
Description

Constant Contact provides email marketing and basic marketing automation services to SMBs and mid-market customers, overlapping Eloqua's email campaign and automation functionality at a lower price point.

3Act-On Software
TypeDirect peer
Description

Act-On is a SaaS marketing automation platform targeting mid-market B2B companies with email, lead scoring, and campaign management features overlapping Eloqua's core functionality.

4HubSpot
TypeDirect peer
Description

HubSpot's Marketing Hub is a direct SaaS marketing automation and CRM platform comparable to Eloqua, targeting mid-market and enterprise B2B marketers with campaign automation, lead nurturing, and revenue attribution. Both compete for the same marketing operations buyer.

5Marketo (Adobe)
TypeDirect peer
Description

Marketo, now part of Adobe, is one of the closest direct competitors to Eloqua in B2B marketing automation, lead management, and revenue performance. Both target enterprise marketing organizations with similar campaign orchestration and lead scoring capabilities.

6Pardot (Salesforce)
TypeDirect peer
Description

Pardot, Salesforce's B2B marketing automation product, directly competes with Eloqua across email campaigns, lead nurturing, and CRM-integrated marketing workflows for Salesforce customers.

7SharpSpring
TypeDirect peer
Description

SharpSpring is a SaaS marketing automation platform for agencies and SMBs offering comparable email automation, lead nurturing, and CRM integration features directly competitive with Eloqua's offering.

8Mailchimp (Intuit)
TypeDirect peer
Description

Mailchimp, owned by Intuit, provides email marketing and marketing automation for SMBs with comparable campaign management, segmentation, and CRM-lite features to Eloqua's lower end of the market.

9ActiveCampaign
TypeDirect peer
Description

ActiveCampaign offers marketing automation, CRM, and email marketing as a unified SaaS platform, competing with Eloqua for SMB and mid-market marketing teams with comparable automation and segmentation capabilities.

10Adobe Campaign
TypeBroad incumbent
Description

Adobe Campaign is part of Adobe Experience Cloud and offers cross-channel campaign management that overlaps with Eloqua's marketing automation capabilities. It is a broader incumbent suite rather than a focused B2B marketing automation competitor.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eloqua

Marketing Automation Softwareoracle.com

Eloqua is a SaaS marketing automation and Revenue Performance Management platform founded in 1999, serving mid-market and enterprise B2B marketing organizations. Acquired by Oracle and delisted from NASDAQ, it now operates as a product line within Oracle's marketing cloud with 11-50 employees.

What Eloqua does

Eloqua is a SaaS-based marketing automation and Revenue Performance Management (RPM) company founded in 1999 and headquartered in Vienna, Virginia. The company developed a software platform that enabled B2B enterprises to automate, score, and measure demand-generation campaigns, lead-nurturing workflows, and revenue attribution across marketing and sales pipelines, serving primarily mid-market and enterprise marketing organizations seeking to operationalize the funnel between marketing spend and closed revenue.

The product suite centered on campaign management, lead scoring, prospect database segmentation, and revenue analytics, packaged as a multi-tenant SaaS offering delivered to B2B customers. Eloqua's go-to-market was a direct enterprise sales motion supplemented by channel partners, monetized through subscription licensing tied to users, contacts, and feature tiers typical of the marketing automation category. Prior to its delisting and acquisition by Oracle, the company had raised approximately $40.8M in aggregate venture funding across three rounds between 2005 and 2007, with Bessemer Venture Partners leading the final $23M Series C alongside Bay Partners and JMI Equity.

Today Eloqua operates as a product line within Oracle's marketing cloud, with the corporate web presence redirected to oracle.com and headcount reported at 11-50 employees, consistent with a managed product SKU rather than a standalone operating company. Revenue, customer, and product-roadmap data for the Eloqua line are not separately disclosed in the available source material and are consolidated within Oracle's broader reporting.

Eloqua firmographics

Firmographics
Name
Eloqua
Website
https://oracle.com
Company type
Private
Founded year
1999
Headcount range
11–50 employees
Short description
Eloqua is a SaaS marketing automation and Revenue Performance Management platform founded in 1999, serving mid-market and enterprise B2B marketing organizations. Acquired by Oracle and delisted from NASDAQ, it now operates as a product line within Oracle's marketing cloud with 11-50 employees.
Ownership category
akta.pro rank

Eloqua industry classification

Industry
Product category
Marketing Automation Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Marketing Automation & Campaign Management CRM (HDAEAFAB)
akta.pro secondary industries
Marketing Automation Platforms & Services (BPAFAFAC), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

  • Marketing automation software
  • Revenue performance management
  • B2B marketing platform
  • Lead management software
  • Campaign automation

Where Eloqua is headquartered

Location

Headquarters

HQ city
Vienna
HQ country
United States
HQ region
North America

Markets served

Eloqua business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Eloqua product offering

Product offering

Core offering

Eloqua develops and delivers a SaaS-based marketing automation platform combined with Revenue Performance Management (RPM) solutions. The platform enables B2B marketers to design, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. The product is now delivered through Oracle's marketing cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

  • Eloqua Marketing Automation and Revenue Performance Management Platform SaaS-based marketing automation and Revenue Performance Management software that enables B2B marketing teams to plan, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. Delivered as a cloud subscription and now operated as part of Oracle's marketing cloud.

Companies that use Eloqua

Customer profile

Ideal customer profiles1 record

Eloqua technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Eloqua partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Eloqua competitors and assessment

Company assessment

Others

  • Oracle Responsys: Oracle Responsys is a sibling Oracle-owned B2C marketing automation product within the same Oracle CX portfolio. Comparable in category but serves B2C large-enterprise use cases alongside Eloqua's B2B focus, making it a portfolio peer rather than a head-to-head competitor.

Direct peers

  • Constant Contact: Constant Contact provides email marketing and basic marketing automation services to SMBs and mid-market customers, overlapping Eloqua's email campaign and automation functionality at a lower price point.
  • Act-On Software: Act-On is a SaaS marketing automation platform targeting mid-market B2B companies with email, lead scoring, and campaign management features overlapping Eloqua's core functionality.
  • HubSpot: HubSpot's Marketing Hub is a direct SaaS marketing automation and CRM platform comparable to Eloqua, targeting mid-market and enterprise B2B marketers with campaign automation, lead nurturing, and revenue attribution. Both compete for the same marketing operations buyer.
  • Marketo (Adobe): Marketo, now part of Adobe, is one of the closest direct competitors to Eloqua in B2B marketing automation, lead management, and revenue performance. Both target enterprise marketing organizations with similar campaign orchestration and lead scoring capabilities.
  • Pardot (Salesforce): Pardot, Salesforce's B2B marketing automation product, directly competes with Eloqua across email campaigns, lead nurturing, and CRM-integrated marketing workflows for Salesforce customers.
  • SharpSpring: SharpSpring is a SaaS marketing automation platform for agencies and SMBs offering comparable email automation, lead nurturing, and CRM integration features directly competitive with Eloqua's offering.
  • Mailchimp (Intuit): Mailchimp, owned by Intuit, provides email marketing and marketing automation for SMBs with comparable campaign management, segmentation, and CRM-lite features to Eloqua's lower end of the market.
  • ActiveCampaign: ActiveCampaign offers marketing automation, CRM, and email marketing as a unified SaaS platform, competing with Eloqua for SMB and mid-market marketing teams with comparable automation and segmentation capabilities.

Broad incumbents

  • Adobe Campaign: Adobe Campaign is part of Adobe Experience Cloud and offers cross-channel campaign management that overlaps with Eloqua's marketing automation capabilities. It is a broader incumbent suite rather than a focused B2B marketing automation competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

Eloqua social profiles

Digital presence

Eloqua financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eloqua leadership team

Management profile

Number of profiles

Eloqua funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eloqua M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eloqua

What does Eloqua do?

Eloqua develops and delivers a SaaS-based marketing automation platform combined with Revenue Performance Management (RPM) solutions. The platform enables B2B marketers to design, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. The product is now delivered through Oracle's marketing cloud infrastructure.

When was Eloqua founded?

Eloqua was founded in 1999. It employs 11 to 50 people.

Where is Eloqua based?

Eloqua is headquartered in Vienna, United States, in the North America region.

Who are Eloqua's main competitors?

Oracle Responsys is listed as an others. Direct peers are Constant Contact, Act-On Software, HubSpot, Marketo (Adobe), Pardot (Salesforce), SharpSpring, Mailchimp (Intuit) and ActiveCampaign. Adobe Campaign is listed as a broad incumbent.

Does Eloqua have an API?

No public API is recorded for Eloqua.

What industry is Eloqua in?

Eloqua's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
Portagelabs15 Marketing Automation Case Studies: Brands That Used HubSpot, Eloqua, or Braze to Grow FasterPortage Labs presents a collection of 15 case studies demonstrating how brands utilized marketing automation platforms like HubSpot, Eloqua, and Braze to achieve significant growth in engagement, revenue, and operational efficiency. The article highlights specific metrics from companies such as Instant Factoring, HR Cloud, and Central Retail, showcasing double- and triple-digit lifts in conversions and response times through targeted automation strategies.4ThoughtmarketingWhy Compliance is a Huge Opportunity for MarketersThe article argues that data privacy compliance offers a strategic opportunity for marketers to build consumer trust and secure higher-quality data by implementing flexible consent frameworks. It highlights Disney+ as an example of effective compliance-driven engagement and promotes 4Thought Marketing's compliance solutions for Oracle Eloqua users.AcuitykpMarketing Automation & Email Marketing for Financial ServicesAcuity Knowledge Partners provides marketing automation and email marketing services specifically tailored for the financial services sector. The company utilizes platforms such as Salesforce Marketing Cloud, Pardot, and Eloqua to optimize global email distribution and streamline campaign performance for fund managers.PossiblenowCase Study: Establish a Central Repository for Consent & Preference Data​PossibleNOW presents a case study on establishing a central repository for consent and preference data to help companies eliminate data silos and ensure regulatory compliance. The solution aggregates customer preferences into a single source of truth, integrating with existing tech stacks like Eloqua and Adobe Experience Manager to streamline operations. Scotiabank is cited as an example where this centralized approach was foundational to managing compliance practices.ThecmoMarketing Automation Market Size: Major Players & InsightsAn industry overview traces marketing automation from 1992's early tools like Unica to today's omnichannel, AI-driven platforms, noting the 2001 Eloqua product description as a precursor. The market was valued at $6.85 billion in 2024, with HubSpot holding 38.32% share, and is projected to reach $15.36 billion by 2029 at over 17% CAGR. Key challenges cited are talent shortages, data silos, and security risks.LogarithmicGDPR Compliance In The Era Of Marketing AutomationA promotional case study from Logarithmic, an Oracle Eloqua services provider, outlines GDPR compliance requirements for marketing automation platforms, defining personal data, processing, data subjects, controllers and processors, plus seven data protection principles. It details Eloqua modules such as Right to be Forgotten, Form Compliance, Right to Portability, Upload Wizard and Compliance Reporting, and offers a free privacy audit.PR NewswireNudge Joins Toronto's Thriving AI Scene with their AI-Powered Sales PlatformNudge, a sales technology startup founded by former Eloqua executives, launched its AI-powered Team Plan on February 7, 2017. The platform utilizes artificial intelligence to analyze public news, social media, and relationship data to provide sales teams with actionable insights for engaging target accounts. Early adoption includes customers like ScribbleLive, with the team having secured funding from OMERS Ventures.GlobeNewswireInsideView Corrects and Appends Marketing Data With Enrich for Eloqua on Oracle Marketing AppCloudInsideView launched InsideView Enrich for Eloqua on Oracle Marketing AppCloud, enriching and appending lead data in real time. The solution increases lead match rates by over 400 percent and is available today. InsideView also offers similar enrichment for Salesforce, Microsoft Dynamics CRM, and Marketo.GlobeNewswireAdaptive Planning Drives Evolution of Corporate Finance, Earns Prestigious Recognition With Eloqua Markie AwardAdaptive Planning won first place in the 2013 Eloqua Markie Awards for its corporate events program. The company's finance and management analytics platform is used by over 1,800 organizations worldwide. Upcoming live events include a Finance Revolution Tour and seminars in North America.GlobeNewswireNew technology integrates ZoomInfo B2B data with Eloqua in real timeZoomInfo announced new SparkPlugs that integrate its B2B data with Eloqua's marketing automation platform, providing real-time profiles of 65 million businesspeople and 6 million businesses. The integration allows marketers to append data automatically and add targeted prospects directly to Eloqua databases.