Woodberry Wine

What Woodberry Wine does

Woodberry Wine, LLC is a Michigan-based B2B wine distributor founded in 2003 and headquartered in Troy, MI. The company distributes a curated portfolio of 1,200+ wines from 17+ countries to restaurants, wine retailers, and country clubs across Michigan, with a stated focus on high-value, exceptional wines sourced both domestically and internationally. Its value proposition rests on a sommelier-heavy staff (claimed to be the highest concentration of sommeliers among Michigan distributors), curated producer relationships (including exclusive imports via Kindred Vines), and responsive service including emergency-order fulfillment.

The company operates through a hybrid sales motion: dedicated field sales representatives visiting B2B customers with printed quarterly price books, supplemented by an online storefront on the SevenFifty/Provi marketplace platform. Until 2023, Woodberry Wine also operated a proprietary business management system (Woodberry Wizard, launched 2017), which was retired and replaced with a new platform. The company engages customers through content marketing (158+ blog posts), social media (Facebook, Instagram, Twitter, YouTube), events (annual trade shows, FACC Connect, Meadow Brook Wine & Food Festival), and quarterly printed and digital price books that double as a modest advertising revenue stream.

Revenue is generated primarily through wholesale markup on B2B wine distribution (transaction-fee model), with secondary advertising revenue from price book placements. The company reported $10.1M in 2023 revenue (its second-best year on record) versus a $10.5M peak in 2022, following fivefold growth over the prior decade. In 2023, the company underwent significant restructuring: hiring a new CFO, promoting an Operations/Sales Director, reducing inventory to $1.25M, adding 8 new brands, settling a legal dispute from a 2021 import-company acquisition, and selling its warehouse to an investment group (CEO Dan Glisky holds a minority partnership) while securing a long-term lease. The company is privately held by founder/CEO Dan Glisky Jr., with no institutional capital disclosed.

Name

Woodberry Wine

Legal name

Woodberry Wine, LLC

Website

https://woodberrywine.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodberry Wine is a Michigan-based B2B wine distributor supplying a curated portfolio of 1,200+ wines from 17+ countries to restaurants, wine retailers, and country clubs across the state through field sales and an online storefront.

Ownership category

akta.pro rank

Product category

Wine Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wine distribution
• Wine wholesale
• B2B beverage distribution
• Sommelier services
• Fine wine supply

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Distribution: Distribution of exceptional, high value wines from United States and around the world to restaurants, retailers, and country clubs in Michigan. Revenue generated through markup on wine sales to B2B customers.
2. Price Book Advertising: Quarterly printed and digital price books featuring brands with advertising opportunities for producers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Woodberry Wine is a Michigan-based B2B wine distributor that supplies a curated portfolio of more than 1,200 wines from 17+ countries to restaurants, country clubs, and wine retailers across the state. The company provides ongoing on-premise and off-premise account service through field sales reps, an online ordering storefront, and a quarterly price book, with sommelier-led curation and emergency fulfillment support for hospitality customers.

Product overview

Woodberry Wine is a Michigan-based wine distributor offering fine wines from the United States and internationally. Their core offering is wine distribution services, complemented by a quarterly price book (available in both print and digital formats) that showcases their portfolio with detailed product information. They also provide an online storefront powered by SevenFifty/Provi, enabling customers to browse, search, and order from their 1,200+ wine selection. The company represents various wine producers including Charles Orban, Stoller Family Estate, Shady Lane Cellars, Costa di Bussia, and many others from regions including Italy, France, Portugal, Germany, Oregon, and California.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Wine Distribution Service Wholesale distribution of a curated 1,200+ wine portfolio from 17+ countries to Michigan restaurants, country clubs, and wine retailers, supported by field sales reps, emergency fulfillment, and account-based online ordering.
• Woodberry Wine Price Book (Quarterly Trade Publication) Quarterly printed pricing and portfolio reference distributed to Michigan trade accounts (restaurants, country clubs, retailers) listing available wines, pricing, and assortment used for ordering and assortment planning.
• Online Account Ordering (SevenFifty / Provi Storefront) Account-based online ordering platform allowing Michigan trade customers to place wine orders, manage accounts, and access portfolio/pricing information.
• Sommelier-Led Wine Curation & Emergency Fulfillment Value-added service offering sommelier-driven portfolio curation, by-the-glass program support, and emergency/after-hours on-call delivery for Michigan on-premise hospitality accounts.

Quantifiable outcome

• Fivefold revenue increase over 10 years from 2012-2023
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Kindred Vines Import CompanycoreChannel Partner/ Reseller/ DistributorKey import partner bringing international wines from Italy, France, Portugal, Germany, Spain and other countries to Woodberry Wine for distribution in Michigan. Many producers are imported exclusively through Kindred Vines.
• SevenFifty (Provi)coreTechnology or IntegrationOnline marketplace platform enabling Woodberry Wine to maintain digital storefront, process orders, track inventory, and connect sales reps with customers. Combined with Provi in 2022 for expanded capabilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Massanois Imports: Fine wine importer and national distributor representing family-run estates. Directly comparable in exclusive-producer relationships and on-premise channel focus.
• Skurnik Wines: Specialty fine wine importer and distributor focused on family-owned, terroir-driven producers. Directly comparable portfolio strategy and customer focus on fine-dining sommeliers and curated retail accounts.
• Kobrand Corporation: Family-owned wine and spirits importer and distributor with a portfolio of premium international producers. Similar boutique positioning and producer-relationship model in US B2B distribution.

Broad incumbents

• Southern Glazer's Wine & Spirits: Largest US wine and spirits distributor operating across multiple states. Competes with Woodberry for Michigan on-premise and retail accounts but at vastly greater scale with a broader portfolio and producer relationships.
• Breakthru Beverage Group: National beverage distributor with significant Michigan presence following its merger with Tryck. Directly competes for restaurant, country club, and retail wine accounts with broader portfolio breadth.
• Winebow: Multi-regional fine wine and spirits distributor with extensive import portfolio. Comparable emphasis on premium and allocated wines distributed to restaurants and specialty retailers.
• Republic National Distributing Company: Major multi-state wine, spirits, and beer distributor. Overlaps with Woodberry in Michigan through broad-line distribution to restaurants, retailers, and on-premise accounts, representing the largest competitive threat.

Regional players

• Wine Warehouse: California-based fine wine distributor serving restaurants and retailers with curated portfolios. Comparable boutique distribution model, though concentrated in a different regional market.
• Monarch Beverage Company: Indiana-based fine wine and craft spirits distributor. Similar mid-sized regional distributor model with comparable on-premise and specialty retail customer focus in a different geography.
• Lipari Foods: Michigan-based specialty foods and beverages wholesaler serving restaurants and retailers across the Midwest. Comparable regional B2B distribution model with overlapping customer base in Michigan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woodberrywine
• YouTubeyoutube.com/channel/UCmYG1qCbBBtpCOIkgHl9vhA
• Facebookfacebook.com/woodberrywine
• Instagraminstagram.com/woodberry_wine
• LinkedInlinkedin.com/company/woodberry-wine-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodberry Wine