How do you roll?
- Company typePrivate
- Founded2008
- HeadquartersNorth Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
How do you roll? firmographics
Firmographics- Name
- How do you roll?
- Website
- https://howdoyouroll.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
How do you roll? industry classification
Industry- Product category
- Fast-Casual Restaurants
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
- akta.pro secondary industry
- Seafood Fast Casual (THAFABAJ)
Keywords
Where How do you roll? is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
How do you roll? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
How do you roll? product offering
Product offeringCore offering
How do you roll? is a franchise fast-casual sushi restaurant concept that sells customizable sushi rolls made to order from a selection of meats, fish, vegetables, fruits, and fillings. The concept is delivered through franchised and company-operated restaurant locations serving walk-in dine-in, takeout, and likely delivery guests seeking quick, personalized sushi meals.
Differentiator
Problem solved
Functional benefit
Products and services
- Build-your-own sushi rolls Made-to-order sushi rolls assembled with a guest's choice of meats, fish, vegetables, fruits, and fillings for dine-in or takeout guests.
Companies that use How do you roll?
Customer profileIdeal customer profiles1 record
How do you roll? technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
How do you roll? competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: The defining fast-casual franchise template — customized assembly-line bowls and wraps — and the dominant competitive benchmark for any fast-casual growth narrative.
- Pei Wei Asian Kitchen: Established fast-casual Asian brand from the P.F. Chang's family, offering Asian-inspired bowls and wraps to a similar customer demographic at a comparable price point.
- Sweetgreen: Category-defining fast-casual chain built on customizable, healthy bowls — a useful reference for the operating playbook of a premium fast-casual franchise concept.
Direct peers
- Sarku Japan: Fast-casual Japanese/Sushi chain commonly found in mall and food-court locations, offering made-to-order sushi and teriyaki at a similar accessible price point.
- Pokeworks: Fast-casual poke/sushi-roll chain offering customizable bowls and rolls with similar protein and topping choices. Closest direct competitor in the customizable Asian fast-casual segment.
- Genghis Grill: Build-your-own stir-fry Asian fast-casual franchise with the same 'choose your protein, vegetables, sauce' customization mechanic that mirrors How do you roll?'s format.
- Kura Sushi: Tech-enabled sushi chain serving made-to-order sushi at accessible price points, including rotating menu items that overlap with the customizable roll concept.
- Teriyaki Madness: Franchise fast-casual Asian concept offering bowls with proteins, vegetables, and customizations — comparable franchise model and customer value proposition.
- SushiStop: Fast-casual sushi roll concept focused on made-to-order rolls with Asian-inspired flavors, directly overlapping How do you roll?'s product offering and customer base.
Emerging players
- Crisp & Green: Emerging franchise chain focused on customizable, healthy bowls and sushi-related items; competes for the same health-conscious, customization-seeking customer.
Market position
Customer concentration
How do you roll? social profiles
Digital presenceHow do you roll? financial estimates
Financial estimateRevenue estimate
Valuation estimate
How do you roll? leadership team
Management profileNumber of profiles
Profiles1 record
How do you roll? funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
How do you roll? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about How do you roll?
What does How do you roll? do?
How do you roll? is a franchise fast-casual sushi restaurant concept that sells customizable sushi rolls made to order from a selection of meats, fish, vegetables, fruits, and fillings. The concept is delivered through franchised and company-operated restaurant locations serving walk-in dine-in, takeout, and likely delivery guests seeking quick, personalized sushi meals.
When was How do you roll? founded?
How do you roll? was founded in 2008. It employs 11 to 50 people.
Where is How do you roll? based?
How do you roll? is headquartered in North Hollywood, United States, in the North America region.
Who are How do you roll?'s main competitors?
Broad incumbents on record are Chipotle Mexican Grill, Pei Wei Asian Kitchen and Sweetgreen. Direct peers are Sarku Japan, Pokeworks, Genghis Grill, Kura Sushi, Teriyaki Madness and SushiStop. Crisp & Green is listed as an emerging player.
Does How do you roll? have an API?
No public API is recorded for How do you roll?.
What industry is How do you roll? in?
How do you roll?'s product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean), with a secondary code of THAFABAJ, Seafood Fast Casual.