The Olympia of Montrea

What The Olympia of Montrea does

L'Olympia de Montréal is a privately held live entertainment venue operating from a 1925 heritage building at 1004 Sainte-Catherine Street East in Montreal, Quebec. The venue hosts concerts, comedy shows, theatre productions, and corporate events, and serves a broad audience including live music fans, comedy audiences (notably through its Just For Laughs festival partnership), theatre patrons, and corporate event organizers. Programming targets the 18-35 demographic, with audience breakdowns skewed toward 25-34 (32%) and 18-24 (23%) cohorts.

The venue's core offering is a fully modular auditorium with four configurations: concert/standing (up to 2,438 attendees), theatre (up to 1,300 seated), cabaret (up to 745 at tables), and modular corporate layouts. Technical infrastructure includes an LED advertising screen system (1.5m x 3m portrait format on each side of the stage) producing approximately 498,000 monthly impressions during pre-show door openings. Ticket sales are executed through Ticketmaster with on-site box office support; the venue also offers corporate venue rental, bar and concession services, and advertising screen rental packages (Silver from $2,500 CAD, Gold at higher tiers).

The business model combines four revenue streams: (1) ticket sales on individual shows ranging from $33 to $215+ CAD per ticket; (2) venue rental for corporate clients on a quote-based professional-services model; (3) LED advertising screen rental on multi-month subscription packages; and (4) on-site concession and bar revenue. The company operates without disclosed external capital, parent entity, or institutional ownership, and runs an 11-50 employee organization across a single physical venue in Montreal.

Name

The Olympia of Montrea

Legal name

L'Olympia de Montréal

Website

https://olympiamontreal.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Olympia de Montréal is a privately held, historic live entertainment venue in Montreal that hosts concerts, comedy shows, theatre productions, and corporate events across four modular configurations, generating revenue from ticket sales, venue rentals, LED advertising, and concessions.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGALAC

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGALAB

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAIAFAL

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGAHAG

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Live entertainment venue
• Concert hall rental
• Corporate event hosting
• Comedy show venue
• Theater performance space

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, comedy shows, and other live performances through Ticketmaster and the box office.
2. Venue Rental: Rental of the venue for private events including concerts, corporate events, business meetings, conferences, fundraisers, and cocktail parties. Four configurations available: standing (up to 2,438 people), theatre (up to 1,300 seated), cabaret (up to 745 seats), and modular corporate setups.
3. Advertising Screen Rental: Silver package (3 months, 40-60 shows, ~49,500 reach) from $2,500; Gold package (6 months, 90-120 shows, ~98,000 reach). LED screens generate approximately 498,000 monthly impressions.
4. Concession and Bar Services: On-site bar service and snack bar generating revenue during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Olympia of Montreal operates a historic live entertainment venue founded in 1925, hosting concerts, comedy shows, theater performances, and corporate/private events. The venue offers four configurable room formats: Concert (2,438 capacity), Theatre (1,300), Cabaret (745), and Corporate/Modular, enabling accommodation of events ranging from large-scale concerts to intimate corporate gatherings.

Product overview

L'Olympia de Montréal is an iconic live entertainment venue built in 1925, located at 1004 Sainte-Catherine Street East in Montreal. The venue operates as a fully modular auditorium offering four distinct rental configurations: Concert (standing, up to 2,438 people), Theatre (assigned seating, up to 1,300), Cabaret (tables and chairs, up to 745), and Corporate/Modular. The venue complements its core rental business with LED advertising screen rentals (Silver and Gold packages), VIP suite booking, and integrated ticketing services via Ticketmaster. The venue hosts a diverse programming mix including concerts, comedy shows, theatre performances, variety shows, live podcasts, and corporate events, targeting the 18-35 demographic primarily.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Events (Concert Configuration) Large-scale concert events held in the 2,438-seat Concert configuration, targeting live music audiences in Montreal. The flagship event format of the venue.
• Theatre Events (Theatre Configuration) Theatrical performances in the 1,300-seat Theatre configuration, accommodating mid-scale live theater productions.
• Cabaret Events (Cabaret Configuration) Intimate cabaret-style shows in the 745-seat configuration, including comedy performances produced in partnership with Just For Laughs.
• Corporate and Private Event Rentals Full venue or modular space rental for corporate events, private functions, product launches, and bespoke gatherings using the Corporate/Modular configuration.

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Just For Laughs Festival (Juste pour rire)coreStrategic or Co-development PartnerL'Olympia is a key venue host for the Just For Laughs Montreal comedy festival, featuring numerous JFL comedians including Dany Boon, Fabrice Éboué, Hakim Jemili, and Alex Vizorek. The partnership positions the venue as the premier comedy destination in Montreal.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all Olympia events, providing online ticket sales platform integrated with the venue's website.
• Pomme Grenade ThéâtreminorStrategic or Co-development PartnerProduction company presenting Christine Morency's 'Bien Faite' and Pierre Hébert's 'Grandiose' shows.
• Singular AgencyminorStrategic or Co-development PartnerProduction agency representing comedians including Nawell Madani and David Castello-Lopes.
• Revel & Feldman / Revel & RB ImagesminorStrategic or Co-development PartnerConcert promoters presenting shows such as Emerson, Lake & Palmer and Redouane Bougheraba.
• Icon ConcertsminorStrategic or Co-development PartnerConcert promoter presenting Professor Brian Cox's 'Emergence' world tour.
• Advertising Screen PartnersminorGTM or Marketing PartnerCompanies can rent advertising screens to display their brand to L'Olympia audiences, reaching 18-35 year old demographic with 498,000 monthly impressions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massey Hall: Historic Toronto concert hall of comparable heritage profile (opened 1894), recently renovated, hosting concerts, comedy, and corporate events; a near-analog operating model in another Canadian major city with similar tier of touring artists.
• MTELUS (formerly Metropolis): Montreal concert venue with similar capacity (~2,300) located on Sainte-Catherine Street, hosting concerts, comedy, and corporate events; the closest head-to-head competitor in Montreal for touring artists and comedy promoters.
• Place des Arts (Salle Wilfrid-Pelletier): Montreal's flagship performing arts complex housing Salle Wilfrid-Pelletier (2,000+ seats); directly competes with L'Olympia for theatre, orchestra, and large-format performing arts programming in the same city.
• Beacon Theatre: Historic ~2,800-seat New York City theater built in 1929 that operates concerts, comedy, and private events; comparable as a heritage intimate-format concert hall serving a major urban market with diversified event programming.
• L'Olympia (Paris): The original Olympia music hall in Paris — namesake and conceptual ancestor of L'Olympia de Montréal; operates a historic concert venue of similar scale and programming mix (concerts, comedy, variety) and shares the brand identity through the Montreal venue's name.

Broad incumbents

• Ryman Auditorium: Iconic ~2,400-seat Nashville heritage venue (built 1892) operating concerts, touring shows, and corporate events; comparable in scale, heritage positioning, and diversified revenue mix including ticketing, rentals, and branded experiences.
• National Arts Centre (Ottawa): Canada's national performing arts venue hosting concerts, theatre, and corporate events on a larger multi-stage scale; comparable as a heritage-tier Canadian cultural institution with diversified programming and B2B event offerings.
• Place Bell: Larger (~10,000-seat) multi-purpose arena in Laval serving the Greater Montreal market; competes for the same touring artists and corporate clients but at a different scale and with a more modern facility.

Others

• Just For Laughs / Juste pour rire: Montreal-based comedy festival and promoter that is both a core programming partner and an indirect ecosystem player; relevant as a peer due to shared customer base, venue programming overlap, and influence on L'Olympia's comedy calendar.
• Ticketmaster: Primary ticketing infrastructure partner for L'Olympia and a leading live-event ticketing platform across North America; included as an ecosystem peer given its role as a channel partner and gatekeeper for the venue's ticket revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olympiamontreal
• Facebookfacebook.com/Theatre.Olympia
• Instagraminstagram.com/olympiamontreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Olympia of Montrea