Bluehouse

What Bluehouse does

Bluehouse GmbH die Content und Video Agentur is a privately held German creative agency headquartered in Hannover (Große Barlinge 70c, 30171) with a secondary office in Hamburg, founded in 2001 and led by three managing directors — Sven Mund, Thorwald Erbslöh, and Marcel Opitz. The firm began as a full-service agency and over time specialized into a Social Media and Video agency, positioning itself around 'Vertrauensmarketing' (trust marketing): authentic, human-centered brand storytelling positioned as a counterweight to algorithmic and automated social media advertising. Its core services include Social Media Management, Video Production (including vertical video and livestreaming), Digital Performance, Corporate Influencer programs, Employer Branding, Creative/Storytelling, Strategy & Consulting, and Mentoring. Supporting offerings such as Web Development, SEO, Online Advertising, Website Maintenance, Website Hosting, and Online Recruiting round out a full-stack digital agency delivery model rather than a modular software product. No proprietary technology platform is disclosed; service delivery is built on standard third-party tools for content creation, video production, and analytics.

The agency's commercial model is professional services delivered through custom project proposals, with billing 'nach Aufwand' (by effort/time invested), monthly billing for ongoing engagements such as website maintenance and SEO, and the contractual right to require up to 50% advance payment. Pricing is not publicly disclosed and cost estimates are non-binding. Distribution is direct sales to enterprise clients, with no marketplace, reseller, or OEM channels. The agency operates in the DACH region (primarily Germany), serves a roster of enterprise clients across energy (EWE, E.ON), retail (ROSSMANN, bonprix, Expert), insurance (Concordia Versicherungen, TÜV Nord), automotive (BYD), cosmetics (lavera), industrial distribution (Sonepar, Maxus, Continental), and public sector (Niedersächsische Staatskanzlei), plus select non-profit engagements (Kinderschutzzentrum Niedersachsen). The company is founder/management-owned with no external investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Bluehouse

Legal name

bluehouse GmbH die Content und Video Agentur

Website

https://bluehouse.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Media & Video Marketing Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Enterprise & Workplace Communities (BPAMABAJ)

Keywords

• Social media agency
• Video production services
• Corporate influencer programs
• Employer branding services
• Content marketing agency

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Services: Services rendered based on client proposals with billing according to effort/time invested ('nach Aufwand'). Performance marketing, social media management, video production, and consulting delivered as custom project work with defined scopes from formal proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bluehouse is a social media and video agency that produces trust-building marketing content for enterprise brands. The agency delivers integrated services including video production (with vertical video and livestreaming capabilities), social media management, corporate influencer programs, employer branding, creative campaign development, and digital performance management. Services are rendered on a project basis ("nach Aufwand") with custom proposals and scopes, billed to corporate clients across the DACH region.

Product overview

Bluehouse is a content and video agency offering a comprehensive suite of social media and digital marketing services. The agency provides integrated service offerings including Social Media Management (Facebook, Instagram, LinkedIn), Videoproduktion (video production with vertical video and livestreaming capabilities), Digital Performance, Corporate Influencer programs, Employer Branding, Kreation (creative/storytelling), Strategie & Consulting, Mentoring workshops (including AI-comm), Webentwicklung, Suchmaschinenoptimierung (SEO), Online-Werbung (Google Ads, social media advertising), Website-Wartung, Website-Hosting, and Online Recruiting. The portfolio centers on video-first content strategy combined with social media expertise, delivered as a unified service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production (Videoproduktion) Professional video production services ranging from one-person DSLR shoots to full-crew high-budget productions, including vertical video for mobile-first platforms and livestreaming with interactive features such as live polls, comments, and synchronous communication. Targeted at enterprise brand clients seeking authentic visual storytelling for social media and digital campaigns.
• Social Media Management Comprehensive social media account management, content creation, and community engagement across platforms including Facebook, Instagram, and LinkedIn. Includes employer branding support. Targeted at enterprise brands seeking sustained social media presence and authentic audience engagement.
• Corporate Influencer Programs Development and training of internal employee influencers to represent brands authentically on social media platforms. Includes corporate influencer training, content production, and channel strategy. Targeted at organizations wanting to leverage employees as brand ambassadors.
• Digital Performance Campaign management combining real-time analytics, UX optimization, and performance insights to maximize digital marketing effectiveness. Targeted at enterprise clients seeking data-driven campaign optimization alongside creative content production.
• Strategy & Consulting Strategic communication planning including target group definition, persona development, brand promise articulation, and content/campaign conceptualization including storyboard development and design proposals. Targeted at enterprise brands seeking strategic foundations for their social media and content marketing initiatives.
• Kreation (Creative Campaign Development) Creative campaign development, storytelling, and content conception services for brand communication, including creative campaigning and storytelling expertise. Targeted at enterprise brand clients seeking award-winning creative concepts for their marketing initiatives.
• Mentoring & Workshops Expert consultation programs including AI-comm workshops, media training, employer branding, and user-generated content creation workshops. Targeted at organizations building internal capabilities in social media communication.
• Employer Branding Employer brand communication strategies to attract talent by showcasing authentic company culture and workplace values through social media channels. Targeted at HR departments and corporate communications teams at mid-to-large organizations.
• Online Advertising (Online-Werbung) Social media campaigns on Facebook and Instagram, plus Google Ads campaigns for search engine advertising. Targeted at enterprise clients seeking paid media campaign management as part of integrated digital marketing programs.

Quantifiable outcome

• EWE Smartgeber channel: 25 million views over 9 years with 40,000 loyal fans
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• abteilung digitalminorChannel Partner/ Reseller/ DistributorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Provides complementary digital services in a collaborative agency model.
• alphabetaminorChannel Partner/ Reseller/ DistributorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Collaborative agency partnership.
• bytediverminorChannel Partner/ Reseller/ DistributorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Digital-focused agency partner.
• dievisionminorChannel Partner/ Reseller/ DistributorPart of Bluehouse's 'agency-friendly' specialized partner network (#spezialisiert im Verbund). Strategic agency partnership.
• EWE AGcoreGTM or Marketing PartnerMain sponsor and long-term client for multiple campaigns including EWE Smartgeber YouTube channel (25M views/9 years), #weekendsessions charity livestream (19M reach), and various energy/environmental campaigns. Multiple DPOK awards won together.
• MalteserminorGTM or Marketing PartnerCharitable partner for ROSSMANN Valentine's Day 'wa(h)re Nächstenliebe' campaign against loneliness in old age. Campaign won dual Gold at DPOK 2025.
• CoronakünstlerhilfeminorGTM or Marketing PartnerCharitable initiative supported by EWE #weekendsessions. Campaign raised 27,000 euros for artists affected by the pandemic.
• ESK Event & BookingminorGTM or Marketing PartnerBooking and production partner for EWE #weekendsessions livestream events, handling artist booking and stage/lighting production.
• Fynn-KliemannminorGTM or Marketing PartnerMusical artist and collaborator on EWE #weekendsessions campaign. Part of the creative lineup including Antilopengang, Fatoni, Razz, and Die Leoniden.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DDB Germany: Berlin-based branch of the global DDB network offering integrated campaigns and digital/social production — competes for the same enterprise creative briefs as Bluehouse but with global scale.
• Jung von Matt: Major Hamburg-headquartered creative network offering integrated campaigns including social/video; competes for the same enterprise CMO budgets as Bluehouse but at significantly greater scale.
• Serviceplan Group: Largest German independent agency group with integrated digital, social, and content capabilities; competes for enterprise CMO budgets across all German-speaking markets.
• Scholz & Friends: Hamburg full-service creative agency with content, social, and employer branding practices; broader scale, same DACH enterprise market as Bluehouse.
• Grabarz & Partner: Hamburg creative agency noted for award-winning brand storytelling — competitive for brand-storytelling and social video mandates targeting large DACH brands.
• Kolle Rebbe: Berlin/Hamburg creative agency with strong track record in brand storytelling and social campaigns; comparable creative positioning and enterprise client focus to Bluehouse.

Direct peers

• Zum goldenen Hirschen: Berlin integrated communications agency with strong social media, content, and employer branding offerings — direct competitor for mid-market and enterprise DACH social mandates.
• achtung! (formerly known as Kolle Rebbe / integrated): Hamburg integrated agency with strong social, content, and brand storytelling practices serving enterprise clients — overlaps materially with Bluehouse's corporate influencer and content production offerings.
• TLGG: Berlin-based digital and social media agency serving enterprise clients with content, campaign, and platform strategy — directly comparable in offering (social-first storytelling for large brands) and DACH focus.
• deepblue networks: Hamburg digital agency focused on brand strategy, digital products, and content marketing for enterprise — comparable in DACH region enterprise customer base and marketing-tech-adjacent creative execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/killerblus
• Facebookfacebook.com/bluehouseGmbH
• LinkedInlinkedin.com/company/bluehouse-gmbh
• Instagraminstagram.com/bluehouseagentur
• TikToktiktok.com/@bluehouseagentur
• Xx.com/teambluehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluehouse