Pinta

What Pinta does

Pinta is a Coral Gables, Florida-based marketing agency focused on cross-cultural and Hispanic-market brand engagement, operating as part of the broader Chemistry Agency network. The firm delivers full-service marketing services under the Chemistry Cultura positioning — strategy, creative development, communications, social, influencer, PR, experiential, media planning/buying, and production — to enterprise brands seeking authentic engagement with U.S. Latino audiences. Its competitive frame is built on cultural fluency: a team representing nine countries of Latino origin, the proprietary Latino Mosaic research study, and a "boutique mentality with scale" delivery model. Named clients include NFL, NBA, Netflix, Coca-Cola, Pfizer, Heineken, Florida Blue, Carnival Cruise, IHG, and Atlanta United, spanning sports, entertainment, food & beverage, healthcare, insurance, hospitality, and travel.

The agency's product stack layers AI-powered, data-driven digital experience and engagement systems on top of the traditional creative/media offering. The proprietary Media Catalyst approach connects strategy, data, and execution across channels, supported by AI-powered dynamic content systems for personalization and privacy-forward audience and identity solutions that combine first-party data with advanced segmentation. The firm holds Meta Business Partner and Google Partner status, providing preferred access to paid media infrastructure. Operations are distributed across Pittsburgh (HQ), Atlanta, New York, and Miami, with on-the-ground coverage of major U.S. media markets. The revenue model is professional services (custom retainers and project-based engagements); pricing is not publicly disclosed.

The go-to-market motion is sales-led enterprise, targeting major consumer brands seeking culturally fluent marketing versus in-house teams or generalist agencies. The agency's primary customer segment is U.S. Latino / Hispanic audiences, addressed via a horizontal segmentation strategy spanning multiple verticals. Industry recognition is substantial: 3x Ad Age "Small Agency of the Year," 2x Ad Age A-LIST, Silver Effie (2024), and finalist recognition from Adweek, MediaPost, Campaign Media, and Digiday. Leadership includes Mike Valdes-Fauli (President & CEO) and Lauren Cortiñas (Managing Director), with Talley Hultgren serving as Chief Insights Officer.

Name

Pinta

Legal name

Chemistry Communications Inc. and Chemistry South LLC

Website

https://pintausa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinta is a Coral Gables, Florida-based cross-cultural marketing agency delivering full-service strategy, creative, media, and digital experience services to enterprise brands seeking authentic engagement with U.S. Latino audiences, operating as part of the Chemistry Agency network.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service agency providing strategy, creative, comms, social, influencer, media, and production services to brands seeking cultural marketing expertise

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pinta (associated with Chemistry Cultura) provides full-service cross-cultural marketing to U.S. Hispanic/Latino audiences, integrating strategy, creative development, digital and social, PR, influencer, experiential, media planning/buying, and production under one roof. The firm pairs research-based cultural insights with AI-powered, data-driven execution to help enterprise brands authentically engage Hispanic consumers.

Product overview

Chemistry Agency is a full-service hybrid agency that operates as a platform of integrated service offerings rather than a single unified software product. The core agency provides marketing and creative services, with Chemistry Cultura serving as a specialized Latino-focused sub-brand. Key service modules include Media Performance (planning, buying, optimization via proprietary Media Catalyst approach), Digital Experience & Engagement (AI-powered digital product development, creative technology, platform integration), and strategy/creative services. All offerings are delivered as professional services rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Creative

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationMeta Business Partner - technology partnership for media planning and advertising across Meta platforms
• GooglecoreTechnology or IntegrationGoogle Partner - technology partnership for media planning, advertising, and analytics across Google platforms

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Moxie (Collective Measures / Publicis): Multicultural media and creative agency within the Publicis network specializing in Hispanic, African American, and LGBTQ+ audiences; competes with Chemistry Cultura for multicultural enterprise media and creative mandates at holding-company scale.
• Cultura Collective (Dentsu): Multicultural marketing offering within Dentsu's broader network, providing cross-cultural strategy and creative to enterprise clients at holding-company scale; competes for the same multicultural RFPs but with much larger resource base.

Emerging players

• PM3: Independent multicultural marketing agency with offices in the U.S. and Latin America, serving brands targeting Hispanic and Latin American consumers — comparable service scope and audience focus at a similar scale.

Direct peers

• Lopez Negrete Communications: One of the largest independent Hispanic-focused marketing agencies in the U.S., offering strategy, creative, media, and digital services to enterprise clients — closely mirrors Chemistry Cultura's Hispanic-market positioning and enterprise client roster.
• Sensis: Cross-cultural marketing agency combining cultural fluency with digital, media, and creative services for brands targeting Hispanic, African American, and Asian American audiences — directly comparable in offerings and client base.
• Casanova//McCann: Hispanic creative agency within the McCann Worldgroup IPG network, offering integrated multicultural marketing to enterprise clients; competes head-to-head with Chemistry Cultura for Hispanic-targeted enterprise briefs.
• H Code: Hispanic-focused digital marketing and media agency combining programmatic, content, and creative for U.S. Latino audiences — overlapping significantly with Chemistry Cultura's digital and media service lines.
• Lerma/: Independent Hispanic-led full-service agency providing creative, media, digital, and production services to enterprise brands seeking authentic Latino consumer engagement — comparable in size, structure, and audience focus.
• ALMA DDB: Hispanic creative agency within the DDB network producing culturally relevant campaigns for major brands; a direct competitor for the same multicultural RFPs Chemistry Cultura pursues.
• Walton Isaacson: Independent, full-service multicultural creative agency with deep expertise in Hispanic, African American, and Asian American marketing — directly comparable to Chemistry Cultura in serving enterprise brands seeking culturally fluent campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mikevaldesfauli
• LinkedInlinkedin.com/company/pinta
• Instagraminstagram.com/visitthelab
• Facebookfacebook.com/pintausa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinta