Velomania

What Velomania does

Velomania is a privately held Swiss multi-channel bicycle retailer founded in 2007 and headquartered at Rue Eugène Marziano 15, 1227 Les Acacias, Geneva. The company operates 12 physical retail locations across the French-speaking cantons of Western Switzerland — including Conthey, Crissier, Fribourg, Geneva, Lausanne, Meyrin, Neuchâtel, Vevey, Villeneuve, and Yverdon — together with a specialized Stromer Concept Store. A complementary e-commerce storefront at velomania.ch, click-and-collect logistics across all locations, and free Swiss Post delivery for orders above 100 CHF complete the omnichannel architecture.

The product portfolio spans five core bike categories — electric bikes (e-MTBs, e-road, e-city, S-Pedelecs up to 45 km/h, cargo/longtails, tandems, folding bikes), road and gravel bikes, mountain bikes (full-suspension and hardtail), city/urban bikes, and children's bikes — plus an extensive accessories catalogue encompassing transmission components, wheels and tires, brakes, GPS cycling computers, hydration, nutrition, cyclist care, workshop tooling, apparel, and footwear. Velomania operates as a value-added retailer for premium third-party brands including Thule, Elite, Fox, Assos, Stromer, and Dynamic. Services include professional bike fitting, in-store maintenance and repair, an extended warranty product, and the Pack Sérénité package, which bundles scheduled maintenance with monthly financing (≈74–88 CHF per 36 months). A daily, weekly, monthly, and seasonal electric-bike rental program rounds out the offering, alongside the VelomaniaPlus loyalty scheme.

Name

Velomania

Legal name

VELOMANIA

Website

https://velomania.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Velomania is a privately held Swiss multi-channel bicycle retailer operating 12 physical stores plus an e-commerce site across Western Switzerland, selling electric, road, mountain, city, and children's bikes, accessories, and related services including maintenance, fitting, financing, and rentals to individual cyclists, families, commuters, and sports riders.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail
• Electric bicycles
• Cycling accessories
• Bike maintenance services
• Bicycle rental

Headquarters

HQ city

Les Acacias

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of complete bicycles including electric bikes (up to 45 km/h speedbikes), mountain bikes, road bikes, gravel bikes, city bikes, cargo bikes, folding bikes, tandem bikes, and children's bikes.
2. Accessories and Equipment Sales: Sales of cycling accessories including components (transmission, brakes, wheels, tires), peripherals, cycling computers/GPS watches, bottles and bottle cages, nutrition and care products, bike transport equipment (bike racks, cases), textile/clothing, footwear, protection gear (helmets, goggles), and workshop/maintenance tools.
3. Services: Service offerings including bike fitting, maintenance and repair services under warranty, extended warranty programs, payment flexibility options, and loyalty program.
4. Bike Rental: Bicycle rental services offered daily, weekly, monthly, and seasonally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Velomania Suisse is a multi-channel bicycle retailer selling electric bikes (including 45 km/h speedbikes), mountain bikes, road bikes, gravel bikes, city bikes, cargo bikes, folding bikes, and children's bikes, alongside a full range of cycling accessories (components, apparel, helmets, nutrition, bike transport equipment, and workshop tools). The company complements its product offering with services including professional bike fitting, maintenance and repairs, the Pack Sérénité financing-plus-maintenance bundle, and bicycle rental programs, delivered through 12 physical stores across Switzerland and an e-commerce platform.

Product overview

VELOMANIA Suisse is a Swiss multi-channel bicycle retailer operating 12 physical stores across Switzerland plus an e-commerce platform. The company offers a comprehensive cycling portfolio organized around five core bike categories: Electric Bikes (VAE/E-Bikes) including e-MTBs, e-road bikes, e-city bikes, and speedbikes (45km/h S-Pedelecs); Road Bikes for performance cycling; VTT (Mountain Bikes) in both full-suspension and hardtail formats; City/Urban Bikes for everyday commuting; and Children's Bikes ranging from balance bikes to 26" wheel sizes. The product ecosystem extends through multiple accessory and equipment categories including Home Trainers (ELITE brand) and water bottles for indoor/ outdoor training; THULE porte-vélos (bike carriers) and child seats for transport; bicycle transport cases and covers; workshop tools and maintenance products; nutrition and cyclist care products; cycling apparel and footwear; and specialized children's cycling equipment. The company differentiates through services including a Peace of Mind Package (Pack Sérénité) with bundled maintenance and financing, bicycle rental, and professional bike fitting services. Brands prominently featured include THULE, ELITE, MOUSTACHE, WINORA, DIAMANT, ELECTRA BICYCLE, DYNAMIC, and many cycling equipment manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bikes (Vélos électriques / VAE / E-Bikes) Electric bicycles across all riding disciplines including off-road, road, urban, cargo, and folding formats, available with speeds up to 45 km/h (S-Pedelecs), targeted at commuters, urban riders, and recreational cyclists seeking motorized assistance.
• Road Bikes (Vélos de route) Performance road bicycles for road, gravel, touring, and triathlon cycling, including complete bikes and dedicated e-road variants, targeted at sports cyclists and enthusiasts.
• Mountain Bikes (VTT) Off-road mountain bicycles in hardtail and full-suspension configurations, available in electric and traditional formats, targeted at trail and off-road cyclists.
• City and Urban Bikes (Vélos de ville) Everyday city, trekking, and folding bicycles for commuting and leisure riding, targeted at urban dwellers and casual riders.
• Children's Bikes (Vélos Enfants) Bicycles sized for children from toddlers to pre-teens, including balance bikes, pedal bikes across multiple wheel sizes, and electric children's bikes, targeted at families with children.
• Cycling Accessories and Equipment Full range of bicycle parts and accessories — transmission, brakes, wheels, tires, GPS computers, helmets, apparel, footwear, nutrition, workshop tools, and bike transport equipment — sold as standalone items to complement bicycle purchases.
• Pack Sérénité (Peace of Mind Package) Subscription-style service bundle combining bike maintenance coverage with monthly financing payments, allowing customers to spread the cost of a bicycle purchase (typically an electric bike) while including scheduled servicing.
• Bicycle Rental (Location de vélos) Rental of bicycles (primarily electric bikes) on daily, weekly, monthly, and seasonal bases for customers who want temporary access to a bike without purchasing one.
• Bike Fitting Service Professional bike fitting consultation to optimize rider position, comfort, and biomechanics on a purchased bicycle, performed in-store by trained staff.
• Maintenance and Repair Services In-store bicycle maintenance and repair services, including warranty servicing, extended warranty programs, and use of workshop tools and equipment stocked for retail sale and service use.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• ThulecoreChannel Partner/ Reseller/ DistributorThule is a key partner brand sold through Velomania's retail stores and website. Thule specializes in bike carriers (roof racks, hitch carriers), trailers, and child seats. Velomania stocks a wide range of Thule products including EPOS bike racks, EasyFold carriers, VeloSpace carriers, bike cases, and Thule Yepp child seats. The partnership is significant as Thule represents a premium brand in the cycling transport and family cycling segments.
• ElitecoreChannel Partner/ Reseller/ DistributorElite is a specialist in interactive home trainers for indoor training and high-performance water bottles. Velomania carries Elite's full product range including the Avanti, Rivo, and Justo home trainers, as well as the Vaison Bike Box for bike transport. The partnership positions Velomania as a destination for serious cyclists and training enthusiasts.
• StromerflagshipChannel Partner/ Reseller/ DistributorVelomania operates a dedicated Stromer Concept Store, representing a flagship partnership for premium Swiss electric bike manufacturer Stromer. This specialized store focuses exclusively on Stromer's high-performance e-bikes, demonstrating a deep partnership commitment. Stromer bikes are speedbikes capable of 45 km/h, targeting commuters and urban riders seeking high-performance electric mobility.
• AssoscoreChannel Partner/ Reseller/ DistributorAssos is recognized as the standard in cycling chamois cream and cyclist care products. Velomania stocks Assos chamois cream products for men and women, positioning these premium care products as essential accessories for long-distance cycling comfort.
• FoxcoreChannel Partner/ Reseller/ DistributorFox is a major partner brand for suspension products and cycling apparel. Velomania features Fox products prominently, including Fox's new 2026 collection showcased on the homepage, indicating a strong ongoing partnership.
• Early RiderminorChannel Partner/ Reseller/ DistributorEarly Rider is featured in Velomania's trending/featured section, representing a premium children's bike brand focused on inspiring young cyclists.
• DynamicminorChannel Partner/ Reseller/ DistributorDynamic supplies cycling care and maintenance products including chain cleaners, degreasers, the Super Sonic ultrasonic cleaner, Airforce Max pump, and Sunsation SPF-50 sunscreen designed for cyclists.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alltricks: French online and physical bicycle, running, and outdoor retailer (Decathlon-owned) offering bikes, components, apparel, and workshop services. Direct overlap with Velomania on cycling assortment, accessories, and multi-channel retail.
• Bike24: European online specialist for bikes, e-bikes, components, and accessories with broad catalog depth across road, MTB, gravel, and urban categories. Comparable to the e-commerce arm of Velomania's business across product range and target buyer.
• Probikeshop: France-headquartered multi-channel bicycle retailer combining e-commerce with physical showrooms and a broad bike, e-bike, and accessory assortment. Closely mirrors Velomania's omnichannel model and category breadth in the European market.
• Canyon: German direct-to-consumer premium bike brand selling road, MTB, gravel, e-bikes, and urban bikes online. Represents the DTC competitive threat Velomania faces while also being a complementary benchmark for premium bike retail.
• Rose Bikes: German DTC bicycle retailer with own-brand road, MTB, gravel, e-bike, and urban bikes plus a deep accessories catalog, including a flagship physical store. Closely comparable model combining curated catalog, services, and a destination showroom.
• Chain Reaction Cycles / Wiggle: Global online cycling, running, and triathlon retailer offering bikes, components, apparel, and accessories worldwide. Comparable to Velomania on cycling assortment breadth, premium brand representation, and direct-to-consumer fulfillment.

Regional players

• Thömus: Swiss premium bicycle manufacturer and retailer with flagship stores and a curated road, MTB, and e-bike lineup. Comparable Swiss premium cycling brand operating at the intersection of manufacturing, retail, and services.
• Veloplus: Swiss bicycle and e-bike multi-channel retailer with stores and workshop services focused on the Swiss market. Direct regional comparable to Velomania within Switzerland, particularly in the German-speaking and broader national catchment.

Emerging players

• BMC Switzerland: Swiss premium road, MTB, gravel, and e-bike brand expanding DTC and concept-store distribution. Overlaps with Velomania on premium Swiss cycling brand representation and on the broader shift toward brand-led retail experiences.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive cycling assortment across bikes, e-bikes, apparel, and accessories, plus workshop services. Comparable to Velomania as a multi-channel cycling and sporting goods destination serving broad consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VelomaniaSuisse
• LinkedInlinkedin.com/company/velomaniasuisse
• Instagraminstagram.com/velomaniasuisse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velomania