What Doctors of Northcote does

Doctors of Northcote is a private-billing general practice medical clinic operating from a single location at 295 High Street, Northcote, in inner-north Melbourne, Australia. Founded in 2004, the clinic employs 11-50 staff and is staffed by approximately 20+ general practitioners offering comprehensive primary healthcare across women's, men's, and children's health, mental health, sexual health, skin cancer screening, chronic disease management, minor surgery, travel health, ADHD assessment, and LGBTIQA+ care. Extended operating hours — including weeknight coverage until 8pm, Saturday, and Sunday openings — differentiate the clinic from typical Australian GP practices, and co-located Australian Clinical Labs pathology, Rocchi's Pharmacy, Northern Psychology, and Zestlife Dietitians create a one-stop primary care destination for patients from Northcote and surrounding suburbs including Fitzroy, Brunswick, Thornbury, Preston, Fairfield, and Alphington.

The clinic's technology stack is conventional: HotDoc powers online booking, prescription requests, and medical certificate requests with SMS reminders, while MyHealth Record (PCEHR) supports continuity of care via electronic transfer of prescriptions and shared health summaries. A subset of GPs (including Dr Sara Rayner, Dr Christabel Crompton, and Dr Fabio LoGiudice) use the third-party iScribe AI medical scribe to draft clinical notes in real time, with doctor review and patient consent obtained at the start of each consultation. There is no proprietary technology, mobile app, or public API; the website is the primary digital channel alongside Facebook and Instagram.

The business model is private billing on a pay-as-you-go basis across all patients, including concession card holders and children. Standard consultation out-of-pocket fees range from $69 (weekday) to $89 (weekend), with longer or specialised consultations at $79-$99 out-of-pocket. Procedures (iron infusions, IUD insertions, Implanon, mole mapping, skin excisions, ear microsuction) carry out-of-pocket fees of $130-$320, while travel health consultations are privately billed at $60 out-of-pocket plus vaccine costs. Medicare rebates are processed on the spot. The clinic holds AGPAL accreditation, is a member of the LGBTI Health Alliance, and partners with the North West Melbourne Primary Health Network. A cybersecurity incident affecting the reception email account was disclosed and investigated with specialist support and patient notification.

Name

Doctors of Northcote

Legal name

Doctors of Northcote

Website

https://doctorsofnorthcote.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctors of Northcote is a private-billing general practice clinic in inner-north Melbourne, established in 2004, staffed by 20+ GPs and supported by onsite pharmacy, pathology, and allied health services serving patients across Northcote and surrounding suburbs with extended hours including Sundays.

Ownership category

akta.pro rank

Product category

General Practice / Primary Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• General practice services
• Primary healthcare
• Medical consultations
• Chronic disease management
• Preventive health services

Headquarters

HQ city

Northcote

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Consultations: Private billing general practice offering standard and long consultations. Fees vary by time of day (weekday, weeknight after 5pm, weekend) and consultation type. Medicare rebates processed on the spot with out-of-pocket costs ranging from $69-$99 for standard consultations. Additional fees for procedures, skin checks, mole mapping, iron infusions, and other specialized services.
2. Medical Procedures: Revenue from minor surgical procedures, skin cancer checks, mole mapping, iron infusions, IUD insertions, Implanon insertions/removals, and ear wax microsuction. Each procedure has specific out-of-pocket fees ranging from $130-$320.
3. Travel Health Services: Travel health consultations privately billed with Medicare rebates available apart from vaccine costs. Standard consultation $130.30 (out of pocket $60) plus vaccines, longer consultation $163.50 (out of pocket $60) plus vaccines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Doctors of Northcote is a private billing general practice medical clinic that delivers comprehensive primary healthcare services from a single Northcote location, supported by onsite pathology, pharmacy, and practice nurse facilities. The clinic offers standard and long medical consultations, specialized service modules (women's, men's, children's, mental health, sexual health, skin cancer, ADHD, travel health, etc.), and minor surgical procedures, with extended hours including weeknights and weekends.

Product overview

Doctors of Northcote is a private billing general practice medical clinic that has served the Northcote community since 2004. The clinic offers a comprehensive portfolio of primary healthcare services organized as a core general practice offering supported by multiple specialized service modules and on-site facilities. The core General Practice service provides consultations for acute and chronic conditions while specialized modules cover Women's Health, Men's Health, Children's Health, Mental Health, Sexual Health, Skin Cancer Checks & Mole Mapping, ADHD Assessment & Treatment, Ear Wax Removal (Microsuction), IUDs/Mirenas, Chronic Disease Management, Iron Deficiency Services, Minor Surgery, Sports Medicine, Travel Health, Pregnancy Planning, Drug & Alcohol Dependency, and LGBTIQA+ Health. On-site support is provided through Pathology services (Australian Clinical Labs), Pharmacy (Rocchi's Pharmacy), and Practice Nurse services. Some doctors utilize iScribe AI medical scribe technology for clinical documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice / Primary Healthcare Services Comprehensive primary healthcare consultations for acute and chronic conditions, preventive care, and health management delivered by 20+ GPs in a private billing model with Medicare rebates processed on the spot.
• Women's Health Services Family planning, pre-pregnancy planning, breast checks, cervical screening, contraception advice including Implanon and IUD insertion/removal, mental health support, gynaecological treatments, iron deficiency management, and menopause care for female patients.
• Men's Health Services

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Rocchi's PharmacycoreOthersOnsite pharmacy partner located within the clinic premises at 293-295 High Street, Northcote. Provides prescription fulfillment, medication management, Webster Pack service, Home Medicine Review, and diabetes care supplies through NDSS access point. Services free except Webster Packs at $6/week.
• Australian Clinical LabscoreOthersLeading provider of pathology services in Australia operating onsite at Doctors of Northcote. 90 NATA accredited laboratories performing close to 8 million episodes annually. Services include routine pathology, advanced testing, first trimester screening, haematology, histopathology, immunology, and molecular cancer diagnostics.
• Northern PsychologysupportingOthersPrivate psychology practice offering onsite services at Doctors of Northcote. Established over 20 years in northern Melbourne suburbs. Services include depression, anxiety, stress, PTSD, grief, family therapy, workplace injuries (WorkSafe), and TAC approved treatment. Currently operating offsite with plans to resume onsite services.
• Zestlife DietitianssupportingOthersAccredited Practising Dietitians providing monthly onsite services. Specializes in women's health (fertility, pregnancy, post-natal), chronic disease management (diabetes, cardiovascular disease, obesity), gut health, and early life nutrition. Contact: 0417 730 004.
• HotDoccoreTechnology or IntegrationOnline medical appointment booking platform facilitating patient bookings, prescription requests, and medical certificate requests. Provides SMS appointment reminders. Patients can access their services 24/7 through HotDoc website and app.
• iScribesupportingTechnology or IntegrationAI medical scribe technology used by some doctors for real-time consultation documentation. Securely drafts clinical notes while doctor converses with patient. Doctors using iScribe include Dr Sara Rayner, Dr Christabel Crompton, and Dr Fabio LoGiudice.
• LGBTI Health AlliancesupportingOthersCommunity partnership supporting inclusive healthcare for lesbian, gay, bisexual, trans, intersex, and queer patients. Logo displayed on website indicating membership in the initiative.
• North West Melbourne Primary Health NetworksupportingStrategic or Co-development PartnerHealthcare planning partnership for improving health services in the North West Melbourne area. Patient identity is not disclosed when sharing data and patients can opt-out.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• HealthEngine: Australia's largest healthcare appointment booking marketplace, comparable to HotDoc (Doctors of Northcote's booking partner). An enabling/ecosystem peer shaping how patients discover and book GPs, directly affecting Doctors of Northcote's patient acquisition funnel.
• Sonic Healthcare (Australian Clinical Labs): Parent of Australian Clinical Labs, which is Doctors of Northcote's onsite pathology partner. Comparable as an enabling ecosystem participant providing co-located diagnostic services that underpin the clinic's one-stop-shop model.

Broad incumbents

• Healius Limited: Diversified Australian healthcare services company (formerly Primary Health Care) operating pathology, imaging, and GP/day surgery assets. Comparable through its day hospital and primary care footprint, though much larger and more diversified.
• ForHealth Group: Major Australian primary care operator running large-scale medical centre and dental businesses across the country, including Melbourne. Comparable as a multi-site GP provider competing for the same patient base and GP talent pool.
• IPN Medical Centres: Sonic Healthcare-owned network of GP clinics across Australia with strong Melbourne presence. Comparable as a corporate-affiliated GP chain offering integrated care, though typically operating at larger scale with bulk-billing options.
• MyHealth Medical Centre: One of Australia's largest corporate GP networks with multiple Melbourne locations, offering bulk-billing and private-billing mixed models. Comparable to Doctors of Northcote as a primary care provider targeting similar urban patient demographics, though operating at significantly greater scale.

Emerging players

• Doctors on Demand: Australian telehealth platform offering on-demand GP consultations. Comparable to Doctors of Northcote as a substitute for in-person primary care visits, particularly attractive to patients seeking convenience over continuity.
• InstantScripts: Australian online telehealth provider offering script renewals and GP consultations. Comparable to Doctors of Northcote's telehealth/phone consultation offering as an alternative channel for primary care delivery.

Regional players

• Victorian Aboriginal Community Controlled Health Organisation (VACCHO): Peak body for Aboriginal community-controlled health organisations in Victoria. Comparable as a primary care delivery organisation with cultural focus, and partner of Dr Hayes at Doctors of Northcote who trains through this network.
• North Richmond Community Health: Inner-Melbourne community health service offering bulk-billed GP and allied health services to underserved populations. Comparable to Doctors of Northcote's inclusive LGBTIQA+ care and refugee health offerings as a community-oriented primary care provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doctorsofnorthcote3/?ref=hl
• Instagraminstagram.com/doctors_of_northcote
• LinkedInlinkedin.com/company/doctors-of-northcote

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctors of Northcote