NewBase

Name

NewBase

Legal name

NewBase

Website

https://newbase360.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services and Campaign Delivery: NewBase generates revenue through project-based and retainer-based professional services spanning the full marketing stack: Marcom360, MarTech360, Design360, Lead360, Digital360, Content360, and Media360. Revenue is derived from service fees for strategy, creative, media buying, content production, and campaign execution. Pricing is customized per client engagement and not publicly listed.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NewBase is a full-stack integrated marketing services agency founded in 1972 that delivers end-to-end marketing solutions across digital and print platforms for enterprise and government clients. The company provides seven integrated service modules—Marcom360 (marketing communications), MarTech360 (marketing technology), Design360 (creative/design), Lead360 (lead generation), Digital360 (digital marketing), Content360 (content production), and Media360 (media planning and buying)—spanning strategy, creative, content, digital, media buying, and campaign execution. Services are delivered project-by-project or under retainer agreements to clients across Asia-Pacific including government tourism boards and large corporate brands.

Product overview

NewBase is a full-stack marketing services firm operating since 1972, delivering integrated marketing solutions across digital and print platforms. The company offers seven distinct service modules—Marcom360 (marketing communications), MarTech360 (marketing technology), Design360 (creative/design), Lead360 (lead generation), Digital360 (digital marketing), Content360 (content creation), and Media360 (media buying)—that work together to provide end-to-end marketing strategy, communications strategy, and execution while leveraging appropriate technology. The services span from building marketing strategy through to campaign execution, with the ability to develop customized technology solutions as part of the Altruist Technologies group.

Differentiator

Problem solved

Functional benefit

Products and services

• Marcom360 A comprehensive marketing communications service framework that integrates all aspects of marketing and communication, from content creation and digital marketing to campaign execution and performance analytics, for enterprise and government clients.
• MarTech360 Marketing technology services that integrate diverse marketing platforms into a unified ecosystem, enabling brands to leverage real-time data and automation for improved decision-making.
• Design360 Visual branding and design services combining aesthetics with usability, including UI/UX design, graphic design, corporate video editing, and motion graphics for enterprise clients.
• Lead360 Lead generation and nurturing services using data-driven strategies and AI-driven lead management to convert prospects into customers for enterprise clients.
• Digital360 Data-driven digital marketing solutions encompassing SEO, SEM, social media marketing, paid media, and programmatic advertising for enterprise clients.
• Content360 Content marketing services covering the full spectrum from long-form content to short-form storytelling, including SEO copywriting, whitepaper writing, and case study writing for enterprise clients.
• Media360 Strategic media planning and buying services combining traditional advertising with digital ad solutions for maximum brand reach, targeting enterprise and government clients.

Quantifiable outcome

• Sentosa campaign generated approximately 3.9 million impressions with average CTR of 0.15
• +4 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• VML: VML is a global brand experience, customer experience, commerce, and marketing technology agency. It is comparable to NewBase’s MarTech360, Digital360, content, and integrated marketing services, though VML operates as a large global network.
• Havas: Havas is a global communications group offering creative, media, digital, and integrated marketing services, including operations in Singapore and APAC. It is comparable because it competes for brand, media, and campaign work that overlaps with NewBase’s full-stack marketing services.
• Ogilvy: Ogilvy is a global advertising, branding, PR, and integrated marketing agency network with strong Asia presence. It is comparable because NewBase also delivers brand storytelling, creative content, and integrated campaigns for enterprise and public-sector clients.
• Hogarth Worldwide: Hogarth Worldwide is a global content production and marketing implementation company. It is comparable to NewBase’s branded content, design, print/digital production, and campaign localization work for large brands.
• Dentsu: Dentsu is a global marketing services group with creative, media, customer experience, and digital capabilities across Asia. It overlaps with NewBase’s media buying, digital marketing, content, and integrated campaign services, but as a much larger incumbent network.
• Media.Monks: Media.Monks is a digital-first marketing and technology services company spanning content production, data, media, and digital experiences. It is comparable to NewBase’s mix of content, media, martech, and digital campaign delivery, but operates at much larger global scale.

Direct peers

• Construct Digital: Construct Digital is a Singapore-based digital marketing agency offering strategy, content, web, demand generation, and marketing technology services. It is comparable to NewBase because both serve enterprise and regional clients with integrated digital marketing and lead-generation execution.
• TEAM LEWIS: TEAM LEWIS is an integrated marketing and communications agency offering PR, digital marketing, content, creative, and campaign services across APAC. It is comparable because NewBase also targets enterprise brands and institutions with integrated content and digital communications.
• We Are Social: We Are Social is a global socially led creative agency with a presence in Singapore and broader APAC. It is comparable to NewBase in social, digital content, influencer/KOL, and campaign execution for consumer brands.
• Hashmeta: Hashmeta is a Singapore digital marketing agency focused on social media, influencer marketing, performance marketing, and content. It overlaps with NewBase’s Digital360, Content360, and Lead360 services, though it is more narrowly focused on digital and social channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewBaseContent
• LinkedInlinkedin.com/company/newbase360

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewBase