Tatics

What Tatics does

Tatics Comunicacao e Marketing LTDA is a privately held Brazilian digital marketing agency headquartered in Fortaleza, Ceará, founded in 2011 by Chateaubriand Arrais. The agency delivers full-service digital marketing to B2B and e-commerce clients across Brazil, with a stated focus on Northeast Brazil. Service offerings are organized into six modules: paid traffic and performance management (Meta Ads, Google Ads, TikTok), sales intelligence and RD Station CRM implementation, marketing automation and commercial funnel buildout, e-commerce platform implementation with marketplace integration, and organic social media management. All engagements are delivered through Tatics' proprietary "Método Tático," a four-phase methodology (Estruturar, Executar, Validar, Acelerar) that the agency reports has been validated by over 300 companies.

The technology stack centers on RD Station, where Tatics has maintained Gold-level partnership status for over a decade, enabling CRM, marketing automation, lead management, omnichannel communications, and AI-powered feature integration for clients. Tatics has also developed "Tati," an internal virtual assistant that consolidates and summarizes social media and marketing tool data to support data-driven decision-making. The agency operates from a single office in the Aldeota business district of Fortaleza and reports no app products, public APIs, or disclosed integrations beyond partner platforms.

Commercially, Tatics uses a custom, quote-based pricing model with multi-year contract cadence, sold via consultative direct sales. The agency positions itself as an enterprise-grade partner despite a regional footprint, with industry recognition including six consecutive Juan Vázquez ACADi awards (2021-2026) and the "Mestre da Conversão" designation at the Prêmio Agência de Resultados in 2025. Tatics is bootstrapped, founder-owned, and shows no evidence of institutional funding or M&A activity in the source material.

Name

Tatics

Legal name

Tatics Comunicacao e Marketing LTDA

Website

https://tatics.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tatics is a Brazilian digital marketing agency headquartered in Fortaleza, providing paid traffic management, RD Station CRM implementation, marketing automation, e-commerce solutions, and social media management to B2B and e-commerce clients across Brazil using its proprietary Método Tático methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Paid traffic management
• Marketing automation
• E-commerce implementation
• Social media management

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive solutions including paid traffic management, CRM implementation with RD Station, marketing automation, omnichannel customer service, and e-commerce platform development. Services are delivered through dedicated marketing teams customized per client.
2. Paid Traffic Management: Campaign creation and optimization services for platforms like Meta Ads and Google Ads to generate measurable business results for clients.
3. E-commerce Implementation: Complete virtual store delivery configured and integrated with major marketplaces for clients looking to sell online.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Tatics is a full-service digital marketing agency that delivers performance marketing through its proprietary Método Tático methodology. It sells six structured service modules to Brazilian businesses: paid traffic and performance advertising (Meta, Google, TikTok), RD Station-based sales intelligence and CRM implementation, advanced automation and commercial funnel building, end-to-end e-commerce platform implementation with marketplace integration, and social media management. Each client is served by a dedicated marketing team under custom multi-year contracts.

Product overview

Tatics is a digital marketing agency offering a portfolio of complementary services built around its proprietary MéTICO Tático methodology. The core offering consists of six structured service modules: Gestão de Tráfego Pago e Performance (paid traffic management), Inteligência de Vendas com RD Station (sales intelligence and RD Station implementation), Automações, CRM e Funil Comercial (CRM, automations, and commercial funnel), Implementação de Plataforma E-commerce (e-commerce setup), and Gestão de Redes Sociais (social media management). All services are delivered through the MéTICO Tático framework, a four-phase scalable growth methodology (Estruturar, Executar, Validar, Acelerar) that has been validated by over 300 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Método Tático (Tactical Method) Tatics' proprietary digital marketing methodology structured in four scalable growth phases (Structure, Execute, Validate, Accelerate), validated by over 300 companies, and applied as the framework under which all client engagements are delivered.
• Gestão de Tráfego Pago e Performance (Paid Traffic & Performance Management) Service module that creates and optimizes intelligent paid campaigns across Meta Ads, Google Ads, and TikTok to attract the right audience, generate commercial opportunities, and convert media investment into measurable results for B2B and e-commerce clients.
• Inteligência de Vendas com RD Station (RD Station Sales Intelligence) Service module that structures complete digital operations by implementing and integrating the full RD Station ecosystem, including CRM, marketing automation, and sales funnel tools, for businesses adopting the platform.
• Automações, CRM e Funil Comercial (Automation, CRM & Commercial Funnel) Service module that builds advanced CRM-based automations, including email and WhatsApp relationship workflows and omnichannel solutions for customer service and sales, to drive conversion and retention.
• Implementação de Plataforma E-commerce (E-commerce Platform Implementation) Service module that delivers complete virtual stores configured and integrated with major marketplaces for clients seeking to launch or scale online retail operations with operational control and efficiency.
• Gestão de Redes Sociais (Social Media Management) Service module that creates unique organic creative content and authority-building materials across social platforms to generate qualified leads and convert them into clients.

Quantifiable outcome

• Over 300 companies have validated the Método Tático with consistent growth outcomes
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RD StationcoreTechnology or Integration · 1 January 2011RD Station is Tatics' primary technology partner and platform of choice. Tatics has been a certified Gold-level RD Station partner for over 10 years, specializing in implementing and integrating the complete RD Station ecosystem including marketing automation, CRM, lead management, omnichannel communication, and AI-powered features. The partnership is central to Tatics' service offerings around sales intelligence and customer relationship management.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WMcCann: WMcCann is a large Brazilian full-service advertising agency with national reach and major brand clients. It is comparable as a broader incumbent offering advertising, digital, and media services across Brazil.
• VMLY&R: VMLY&R is a global creative and digital agency network with operations in Brazil. It is comparable as a broader incumbent competing for the same Brazilian mid-market and enterprise digital marketing budgets.
• DPZ&T: DPZ&T is a leading Brazilian full-service creative agency serving major advertisers nationally. It is comparable as a broader incumbent in the same advertising services category with overlapping digital capabilities.
• AlmapBBDO: AlmapBBDO is a top-tier Brazilian creative agency within the BBDO network. It is comparable as a broader incumbent offering integrated advertising services to large Brazilian brands.
• Artplan: Artplan is a long-established Brazilian full-service advertising agency with national clients. It is comparable as a broader incumbent in the same advertising services category with digital capabilities.
• Publicis Brasil: Publicis Brasil is the local arm of global holding company Publicis Groupe, offering advertising, media, digital, and martech services. It is comparable as a broader incumbent operating nationally across overlapping service categories.

Emerging players

• Rock Content: Rock Content is a Brazilian-born content marketing and SEO services firm serving B2B clients. It overlaps with Tatics in content, SEO, and demand-generation services for mid-market and enterprise accounts, though with a content-led rather than full-stack orientation.
• Leadster: Leadster is a Brazilian marketing technology company specialising in lead generation and conversion optimisation tools. It overlaps with Tatics in the lead generation and conversion performance space, with a more productised/SaaS-leaning model.

Direct peers

• Conversion: Conversion is a Brazilian performance/digital marketing agency focused on growth marketing, paid traffic, and inbound strategy. It is a direct comparable to Tatics in service mix (paid media, CRM/automation, content) and target market (Brazilian mid-market B2B and e-commerce clients).

Others

• Resultados Digitais (RD Station): RD Station operates the marketing automation/CRM platform that Tatics builds services around. It is comparable as the enabling technology layer that defines much of Tatics' service stack and partner economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tatics
• Instagraminstagram.com/agenciatatics
• TikToktiktok.com/@agenciatatics
• Xx.com/taticsweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatics