Elegant Dancing
Elegant Dancing is a Fairfax, Virginia-based ballroom and social dance studio with 15 instructors offering private lessons, group classes, wedding choreography, medal testing, and community dance events for beginner through competitive dancers in the DC metro area.
- Company typePrivate
- Founded2011
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elegant Dancing does
Elegant Dancing is a privately held, single-location ballroom and social dance studio headquartered at 11230 Waples Mill Road, Suite 118, Fairfax, Virginia. The studio employs approximately 15 instructors and serves a regional consumer base across four primary segments: absolute beginners, social dancers, wedding couples, and competitive/performance dancers. Its core offerings are organized around three pillars — Private Lessons (one-on-one or couple instruction), Group Classes (multi-level social learning), and Social Dance Parties (admission-based practice and community events) — supplemented by wedding choreography packages, a Bronze Syllabus curriculum, a Medal Test progression program, showcases, themed workshops, and the newly launched annual 'Elegant Dance Challenge' competition.
The underlying technology stack is minimal and entirely third-party. The studio runs on Squarespace for its public website and content marketing, Mindbody for online enrollment, scheduling, and lesson booking, and Contently for email newsletter distribution. There is no proprietary software, no native mobile app, no public API, and no disclosed AI/ML capability. Service delivery is fundamentally in-person physical instruction at the Fairfax studio.
Revenue is generated through professional-services billing (private lessons, group classes, wedding packages, medal testing) and one-time admission fees (social dance parties, dance camps, workshops). Marketing is community-led and organic, relying on Instagram (@elegant.dancing), blog content, the email newsletter, in-studio events, and word-of-mouth referrals. There is no online content product, no remote/virtual instruction offering, and no franchise or licensing model. The business appears founder-owned and bootstrapped, with no disclosed institutional investment, no acquisitions, and no partnerships beyond its SaaS vendors.
Elegant Dancing firmographics
Firmographics- Name
- Elegant Dancing
- Legal name
- Elegant Dancing
- Website
- https://elegantdancing.dance
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elegant Dancing is a Fairfax, Virginia-based ballroom and social dance studio with 15 instructors offering private lessons, group classes, wedding choreography, medal testing, and community dance events for beginner through competitive dancers in the DC metro area.
- Ownership category
- akta.pro rank
Elegant Dancing industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Elegant Dancing is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elegant Dancing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Private Dance Lessons: One-on-one or couples instruction tailored to individual needs. Individual or couple lessons with dedicated instructor.
- Group Classes: Various levels of group dance instruction and workshops. Social learning environment with multiple skill levels available.
- Social Dance Parties: Admission-based social dance events for practicing learned skills and meeting other dancers.
- Wedding Dance Packages: Specialized packages for couples preparing to dance at their wedding.
- Dance Camps and Workshops: Special multi-day dance camps and intensive workshops such as Summer Dance Staycation and Dance Camp 2026.
- Medal Test Program: Structured progression program with testing/certification components for competitive and dedicated dancers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Elegant Dancing product offering
Product offeringCore offering
Elegant Dancing operates a physical dance studio in Fairfax, Virginia that delivers in-person ballroom and social dance instruction. The studio offers private lessons, group classes, social dance parties, and wedding dance preparation, taught by a roster of approximately 15 instructors serving dancers ranging from absolute beginners through competitive-level students.
Product overview
Elegant Dancing operates as a dance instruction studio offering a unified service model centered on in-person dance education. The core offerings include Private Lessons for personalized instruction, Group Classes for social learning environments, and Social Dance Parties for practice and community building. The studio also provides Wedding Dance packages for couples preparing for their special day. Additional programs such as the Bronze Syllabus (structured curriculum), Medal Test Program (skill assessment), and The Elegant Dance Challenge (competitive showcase) support progressive skill development. Seasonal offerings include Dance Camp 2026, workshops, and new student specials. All services are delivered at the Fairfax, Virginia studio location with 15 experienced instructors.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Dance Lessons One-on-one ballroom and social dance instruction tailored to the individual student's goals, paced, and skill level, delivered by studio instructors at the Fairfax studio.
- Group Dance Classes Scheduled group-format dance classes covering ballroom and social dance styles, allowing multiple students to learn together in a shared-session format.
- Social Dance Parties Studio-hosted dance party events that give students and community members floor time to practice learned routines in a social setting.
- Wedding Dance Packages Specialized instruction aimed at engaged couples preparing choreographed first-dance or general wedding-reception dancing, delivered as a packaged service.
- Competitive and Performance Dance Training Advanced-level instruction supporting dancers training for competition or performance, building on the studio's full instructional spectrum from beginner through advanced.
Companies that use Elegant Dancing
Customer profileSegments4 records
Ideal customer profiles3 records
Elegant Dancing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elegant Dancing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Elegant Dancing competitors and assessment
Company assessmentOthers
- TakeLessons: Online marketplace connecting students with local and online dance instructors; overlaps with Elegant Dancing's private lesson offering through an alternative discovery and booking channel.
Emerging players
- Steezy Studio: Online dance instruction platform with on-demand classes across multiple styles; competes for beginner attention and represents a digital alternative to Elegant Dancing's in-person beginner packages.
- Club Dance Studio (TBD - generic local competitor): Independent Northern Virginia dance studios offering Latin and social dance classes; broadly comparable to Elegant Dancing's group class and social dance programming at the local level.
Regional players
- City Swing DC: DC-based social swing dance community running group classes, workshops, and weekly social dances; overlaps with Elegant Dancing's social dance parties and beginner-friendly community model in the same metro.
- DanceSport VA: Northern Virginia competitive ballroom and Latin dance studio serving DMV-area dancers; directly comparable competitive dance, showcase, and competition-prep services in the same metro as Elegant Dancing.
- DC Dance Collective: Washington DC–area social and Latin dance community running group classes, social dances, and workshops; overlaps with Elegant Dancing's social dance party and group class programming in the broader DMV market.
Broad incumbents
- Dance With Me Studios: Multi-location ballroom and Latin dance studio chain with strong wedding dance focus; comparable in service mix and bridal niche to Elegant Dancing, though operating at larger regional scale.
- Arthur Murray Dance Studios: Long-established ballroom dance franchise with private lessons, medal programs, and social events; mirrors Elegant Dancing's Bronze Syllabus/Medal Test structure and wedding offerings at a national level.
- Fred Astaire Dance Studios: National ballroom and social dance franchise offering private lessons, group classes, and wedding dance packages; directly comparable service mix to Elegant Dancing but at much larger national scale.
Direct peers
- Ballroom Dance of Fairfax: Local Fairfax-area ballroom dance studio offering private lessons, group classes, and wedding dance instruction; directly comparable in service mix, geography, and customer segments to Elegant Dancing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Elegant Dancing social profiles
Digital presenceElegant Dancing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elegant Dancing leadership team
Management profileNumber of profiles
Elegant Dancing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elegant Dancing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elegant Dancing
What does Elegant Dancing do?
Elegant Dancing operates a physical dance studio in Fairfax, Virginia that delivers in-person ballroom and social dance instruction. The studio offers private lessons, group classes, social dance parties, and wedding dance preparation, taught by a roster of approximately 15 instructors serving dancers ranging from absolute beginners through competitive-level students.
Is Elegant Dancing a public or private company?
Elegant Dancing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elegant Dancing founded?
Elegant Dancing was founded in 2011. It employs 11 to 50 people.
Where is Elegant Dancing based?
Elegant Dancing is headquartered in Fairfax, United States, in the North America region.
How does Elegant Dancing make money?
Six revenue lines are on record. Private Dance Lessons are the primary driver. The others are group Classes, social Dance Parties, wedding Dance Packages, dance Camps and Workshops and medal Test Program.
Who are Elegant Dancing's main competitors?
TakeLessons is listed as an others. Emerging players are Steezy Studio and Club Dance Studio (TBD - generic local competitor). Regional players are City Swing DC, DanceSport VA and DC Dance Collective. Broad incumbents are Dance With Me Studios, Arthur Murray Dance Studios and Fred Astaire Dance Studios. Ballroom Dance of Fairfax is listed as a direct peer.
Does Elegant Dancing have an API?
No public API is recorded for Elegant Dancing.
What industry is Elegant Dancing in?
Elegant Dancing's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 61161 and its SIC code is 7900.