The Cross Agency

What The Cross Agency does

The Cross Agency (TCA) is a privately-held B2B media agency headquartered in Jacksonville, United States, operating as a wholly-owned subsidiary within Omnicom Media Group. Per firmographic data the firm was founded in 1954 and employs 101-250 people. TCA provides media planning, buying, and omnichannel campaign execution services to enterprise clients across at least six verticals — gaming, beauty and skincare, mobile apps, insurance, senior products and services, and direct-to-consumer e-commerce. Client testimonials indicate relationship tenures ranging from four to twelve years, suggesting an account-based, relationship-driven sales motion concentrated on long-term enterprise contracts.

The agency's core technology infrastructure is Omnicom Media Group's proprietary orchestration platform, described as blending creativity with precision across planning through measurement, with connectivity threaded throughout. TCA leverages this parent-level platform alongside Omnicom's global talent pool and scale rather than maintaining its own distinct product modules; the firm presents itself as a service-based media agency rather than a software product company. Its value proposition centers on simplifying complex data into actionable insights, optimizing media strategy and spend, and acting as a "transformation partner" with an agile, always-on operating model.

TCA generates revenue through managed-service media agency engagements, likely a combination of agency fees, commissions on media spend, and planning/buying service charges. Pricing is custom and not publicly disclosed, consistent with enterprise B2B media agency norms. The firm markets primarily through its own website, client testimonials, and LinkedIn, and distributes services through direct enterprise sales supported by Omnicom Media Group's global infrastructure, giving TCA effectively worldwide reach despite its Jacksonville base.

Name

The Cross Agency

Legal name

The Cross Agency

Website

https://thecrossagency.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

The Cross Agency is a Jacksonville-based B2B media agency and wholly-owned Omnicom Media Group subsidiary providing media planning, buying, and omnichannel campaign execution to enterprise clients across gaming, beauty, mobile, insurance, senior products, and D2C e-commerce verticals.

Ownership category

akta.pro rank

Product category

Media Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Media planning services
• Media buying services
• Omnichannel strategy
• Brand advertising agency
• Audience targeting solutions

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Agency Services: TCA generates revenue as a media agency within Omnicom Media Group, likely through media planning and buying services, agency fees, and commissions on media spend managed on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Cross Agency (TCA) is a B2B media agency that provides media planning, media buying, campaign optimization, and omnichannel strategy development for enterprise brand clients. Operating as part of Omnicom Media Group, TCA leverages Omnicom's orchestration platform to deliver tailor-made media strategies that blend creativity with precision across planning through measurement, helping clients keep pace with rapidly evolving consumer preferences.

Product overview

TCA (The Cross Agency) is a media agency operating as part of Omnicom Media Group. As a media agency, it provides cutting-edge media solutions and smart tech to bridge consumer preference gaps. The company leverages Omnicom's market-leading orchestration platform for strategic media planning and measurement. No specific named product modules or distinct product offerings were identified in the source data; the company presents itself as a service-based media agency rather than a product software company.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Services End-to-end media planning and buying services for enterprise clients across gaming, beauty & skincare, mobile apps, insurance, and D2C e-commerce verticals. Includes strategic media spend optimization and audience targeting.
• Omnichannel Strategy Development Development of omnichannel media strategies that bring specialized talent and Omnicom Media's tech stack together to help enterprise brands reach consumers across channels.
• Campaign Optimization and Audience Measurement Campaign execution, sharpening, and modernization combined with sophisticated audience and measurement solutions that move brands beyond traditional media spaces.
• Data Simplification and Insights Simplification of complex data into actionable insights that optimize media strategy and spend for client brands.

Quantifiable outcome

• Reduced media pricing compared to previous agency (D2C E-Commerce Client)
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Omnicom Media GroupcoreOthersTCA is an Omnicom Media Agency and part of Omnicom Media Group, a leading global media network. TCA operates under Omnicom's umbrella and leverages their market-leading orchestration platform, global talent, experience, and scale to deliver media solutions for clients.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Zenith: Publicis Groupe media agency delivering data-driven media planning and buying for enterprise clients. Comparable in scope, technology emphasis, and target verticals (D2C, gaming, mobile).
• Wavemaker: GroupM agency focused on positive provocation and media planning/buying for enterprise brands. Comparable service offering, customer tier, and reliance on holding-company infrastructure.
• PHD Worldwide: Omnicom Media Group sibling agency focused on data-driven media planning and buying for enterprise brands. Comparable in service mix, client tier, and reliance on Omnicom's orchestration platform.
• Starcom: Publicis Media agency with a long-standing enterprise client roster across verticals. Comparable as a full-service media planning and buying competitor serving similar customer segments.
• Mindshare: GroupM/WPP media agency offering full-service media planning and buying to enterprise clients. Comparable in scope, vertical breadth, and enterprise client retention profile.
• Hearts & Science: Omnicom Media Group agency built around data, technology, and audience-based buying. Directly comparable to TCA in targeting outcome-based enterprise media work and use of Omnicom's platform infrastructure.
• EssenceMediacom: WPP/GroupM media agency specializing in data, digital, and analytics-driven media planning. Comparable to TCA in enterprise focus and emphasis on audience-centric outcomes.
• OMD Worldwide: Direct sister agency under Omnicom Media Group offering media planning, buying, and analytics to enterprise clients globally. Most directly comparable to TCA given shared parent, platform, and go-to-market model.

Broad incumbents

• Horizon Media: Large independent media agency in the US offering media planning, buying, and analytics to enterprise clients. Comparable as a non-holding-company alternative competing for the same RFPs as TCA.

Emerging players

• Wpromote: Independent digital media agency with strong enterprise and D2C client base, competing directly for the kind of performance-focused media accounts TCA serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tcatv
• Xx.com/thecrossagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cross Agency