Integrating Women Leaders Foundation

What Integrating Women Leaders Foundation does

Integrating Women Leaders (IWL) Foundation is a 501c3 nonprofit organization founded in 2010 and headquartered in Indianapolis, Indiana. Its stated mission is to accelerate the advancement of all women to drive individual and organizational growth and impact, structured around two pillars: "Advocacy for Self" (resources for individual women and organizations) and "Advocacy for Others" (activating male allies as part of gender equity). IWL serves two primary customer segments: individual women seeking career advancement and leadership development, and corporate HR and DEI departments seeking to complement internal programming on bias, allyship, and culture. A secondary persona — male allies and executives — is explicitly cultivated through programming tailored to men.

IWL's product portfolio spans eight named offerings: the annual IWL Women's Leadership Conference, the ALL IN Allyship Summit (launched 2022), the Activating Men As Allies Workshop series (launched 2016), the IWL Allyship Assessment (a web-based tool at iwlassessments.org with men's and women's versions), the annual State of Allyship-in-Action Research Study (featured in Harvard Business Review on October 7, 2022, with Waves 1-3 covering 2022, 2023, and 2024), Tools & Education Workshops covering Bias Basics to Advanced Allyship, the ALL IN Pledge, and Custom Organizational Engagements. Distribution operates through direct enterprise sales for workshops and events, self-serve for the assessment, and content marketing (research reports, website, social media) for awareness.

IWL generates revenue through four streams: conference registration fees (transaction-based), custom workshop and education engagements (professional services with quote-based, multi-year contract pricing), corporate partnerships with 13+ named enterprises including Amazon Professional Services, Eli Lilly, Cummins, OneAmerica, Humana, Waystar, and SAP Emarsys (sponsorship/contribution), and individual donations via a Donorbox solicitation platform. Marketing channels span the IWL Foundation website, social media (LinkedIn, Instagram, Facebook, Twitter, YouTube), email newsletter, the two flagship events, published research topline reports, and partner referrals. Geographic footprint is formally registered only in the United States, though workshop delivery is described as global.

Name

Integrating Women Leaders Foundation

Legal name

IWL Foundation, Inc.

Website

https://iwlfoundation.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrating Women Leaders (IWL) Foundation is a 501c3 nonprofit founded in 2010 that runs conferences, summits, workshops, a web-based allyship assessment, and an annual research study to advance women in leadership and activate male allies, serving individual women and corporate HR/DEI departments.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Conference Registration: Revenue generated through the annual IWL Women's Leadership Conference and the ALL IN Allyship Summit events.
2. Workshop and Custom Engagements: IWL offers workshops and education covering topics from Bias Basics to Advanced Allyship and can customize engagements to organizational needs. Revenue generated through these professional services.
3. Donations: As a 501c3 nonprofit organization, IWL accepts donations to support their mission of accelerating the advancement of all women to drive individual and organizational growth and impact.
4. Corporate Partnerships: Support from corporate partners including Amazon, Eli Lilly, Cummins, and other organizations that contribute to IWL's programming and initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IWL Foundation is a 501c3 nonprofit that sells and delivers women's leadership and male-allyship programming, including the IWL Women's Leadership Conference, the ALL IN Allyship Summit, the Activating Men As Allies Workshop series, custom organizational DEI workshops (Bias Basics through Advanced Allyship), and the web-based IWL Allyship Assessment. Offerings are sold to individuals via conference/assessment access and to organizations via customized B2B workshops, with programming funded additionally through corporate partnerships and donations.

Product overview

Integrating Women Leaders Foundation is a 501c3 nonprofit organization offering a portfolio of programs accelerating the advancement of women. The organization operates two sides of its work: advocacy for self (resources for individual women and organizations) and advocacy for others (allyship initiatives engaging male allies). The core offerings include the IWL Women's Leadership Conference, the ALL IN Allyship Summit, Activating Men As Allies Workshop series, the IWL Allyship Assessment (available in men's and women's versions), the State of Allyship-in-Action Research Study, Tools & Education Workshops, the ALL IN Pledge, and Custom Organizational Engagements. These programs provide engagement flexibility through inspiration, activation, and connection to move individuals and organizations from thought to action to success.

Differentiator

Problem solved

Functional benefit

Brands

• IWL Women's Leadership Conference: Annual conference focused on women's leadership and professional development.
• ALL IN Allyship Summit
• ALL IN Allyship Initiative
• State of Allyship-in-Action Research Study
• Activating Men As Allies Workshop

Products and services

• IWL Women's Leadership Conference Annual flagship conference offering programming with a mix of inspiration, activation, and connection to help attendees accelerate positive change for gender equity. Designed for individual women leaders and organizational attendees.
• ALL IN Allyship Summit Annual day-long event tackling allyship to women and other underrepresented groups in the workplace. Inaugurated in 2022 as part of the ALL IN Allyship Initiative.
• Activating Men As Allies Workshop First-of-its-kind workshop series developed in 2016 focused on activating men as allies to move the needle on gender equity, delivered to organizations and men globally.
• IWL Allyship Assessment Web-based self-serve assessment tool with men's and women's versions to help individuals understand where they are on the allyship journey and how to put beliefs into action.
• State of Allyship-in-Action Research Study Annual benchmark research study on allyship practices in the workplace, with topline reports published for 2022, 2023, and 2024 (Wave 3 focused on multigenerational groups). Featured in Harvard Business Review.
• Tools & Education Workshops Thought-provoking and interactive learning experiences covering topics from Bias Basics to Advanced Allyship and community-building, available in custom engagements for organizations.
• Custom Organizational Engagements Customized workshops and education engagements tailored to organizational needs, complementing HR, DEI, and professional development efforts.
• ALL IN Pledge Commitment pledge for individuals to be ALL IN as allies to women and others who are underrepresented in the workplace, part of the ALL IN Allyship Initiative.

Quantifiable outcome

• The State of Allyship-in-Action research reveals a significant aspiration/execution gap when it comes to male allyship at work - men are worse allies than they think

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• AmazoncoreOthersCorporate partner supporting IWL's mission to accelerate the advancement of all women. Amazon professional services has been a partner in IWL programming.
• Eli Lilly and CompanycoreOthersCorporate partner with employees actively participating in IWL events and programming. Lilly has been a long-standing supporter of IWL initiatives.
• HumanacoreOthersCorporate partner whose employees have credited IWL involvement with career milestones including promotions and educational achievements.
• OneAmericasupportingOthersCorporate partner supporting IWL Foundation's work in advancing women's leadership.
• CumminssupportingOthersCorporate partner supporting IWL's mission and programming initiatives.
• WaystarsupportingOthersCorporate partner of IWL Foundation.
• CevasupportingOthersCorporate partner of IWL Foundation.
• AcumensupportingOthersCorporate partner of IWL Foundation.
• Delta FaucetsupportingOthersCorporate partner of IWL Foundation.
• ElancosupportingOthersCorporate partner of IWL Foundation.
• Norton HealthcaresupportingOthersCorporate partner of IWL Foundation.
• Medallion PartnerssupportingOthersCorporate partner of IWL Foundation.
• SAP EmarsyssupportingOthersCorporate partner of IWL Foundation.
• Brad Johnson and David SmithsupportingStrategic or Co-development PartnerCo-authors of 'Athena Rising' and 'Good Guys: How Men Can Be Better Allies for Women in the Workplace'. They provided testimonial endorsement of IWL's State of Allyship-in-Action research, calling it groundbreaking.
• Jeffery Tobias HaltersupportingStrategic or Co-development PartnerGender Strategist, Keynote Speaker and author of 'WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men'. Provided testimonial endorsement of IWL research findings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Women's Law Center: Major nonprofit advocating for women's rights through policy research and litigation. Operates in the same overarching gender-equity space as IWL but with a stronger legal/policy orientation versus IWL's workplace programming focus.
• McKinsey Women in the Workplace: Annual benchmark report and ecosystem of corporate research on women in corporate America, run by McKinsey with LeanIn.partner. Highly comparable as a research-driven thought leadership asset on gender equity in workplaces, though housed within a for-profit consultancy.
• The American Association of University Women (AAUW): Long-standing nonprofit advancing gender equity through research, advocacy, and education programs. Larger and broader than IWL but operates in the same women's-empowerment category and serves a similar base of individual women and institutional supporters.

Direct peers

• Lean In Foundation: Sheryl Sandberg-founded nonprofit focused on women's advancement in the workplace through circles, research, and corporate partnerships. Directly comparable to IWL in mission (gender equity), target audience (corporate women and HR/DEI leaders), and nonprofit funding model.
• Watermark: Bay Area-based nonprofit running women's leadership events, conferences, and member programs for women in tech and business. Comparable to IWL as a women-in-leadership events/programming nonprofit serving corporate audiences.
• Catalyst: Global nonprofit helping companies build workplaces that work for women, producing benchmark research and operating advisory/corporate partnerships. Highly comparable to IWL on mission, research-driven thought leadership, and enterprise HR/DEI buyer.
• 50/50 Women on Boards: Nonprofit campaign organization working to increase gender parity on corporate boards through research, advocacy, and corporate engagement. Comparable in mission (women's leadership advancement), nonprofit model, and corporate target audience.
• Center for Talent Innovation: Nonprofit think tank producing research and corporate advisory on workplace inclusion, sponsorship, and allyship. Closely comparable to IWL's State of Allyship-in-Action research and corporate-DEI buyer.
• Women in Leadership Foundation (WIL): Nonprofit delivering programs, events, and resources to advance women in leadership. Comparable to IWL in nonprofit structure, programming focus on women's leadership, and event/workshop-based delivery.

Emerging players

• Athena Alliance: Membership community focused on advancing women executives through programs, events, and corporate partnerships. Comparable to IWL on audience (senior women and corporate HR) and programming format, with a more selective/executive-level positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iwlinc
• YouTubeyoutube.com/channel/UCIkbIFG01maO7Rs_yW9XkKA
• Facebookfacebook.com/IntegratingWomenLeaders
• LinkedInlinkedin.com/company/integrating-woman-leaders-foundation
• Instagraminstagram.com/iwlfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrating Women Leaders Foundation