Mika

What Mika does

MIKA Distribution B.V. is a privately held Dutch brand fulfilment partner headquartered in Lisse, Netherlands, serving consumer electronics brands across the Benelux market since 2009. The company acts as an outsourced commercial, marketing, logistics, and distribution layer for international audio, visual, and consumer electronics principals — handling everything from account management with national retailers to running localized brand websites and marketplace listings on their behalf. Its current portfolio of 20+ premium brands spans headphones and TWS (Sennheiser, Shokz, Skullcandy, Urbanista, Etymotic, Westone Audio), loudspeakers (Canton, Wharfedale, Mission, Audiolab, Leak, Audio Pro), turntables and hi-fi components (Pro-Ject, Yamaha), smart projectors (XGIMI), hearing/audio health (Lucid Audio), and 3D printing (Creality).

Operationally, MIKA runs the business from a single modern automated warehouse in Lisse that processes orders placed before 17:00 the same day and offers next-day delivery in the Netherlands and two working days for Belgium/Luxembourg. The technology stack includes a Dealer Portal 2.0 with real-time inventory and order tracking, EDI integration for automated order/invoice processing, API connections for product data and packing slips, and product feed/CSV exports to retailer webshops. Distribution spans physical retail chains (Media Markt, Coolblue, Expert, FNAC, Krëfel), specialist hi-fi stores, online marketplaces (Bol.com, Amazon, Allegro, Cdiscount), MIKA-operated Benelux brand websites with Dutch-language customer service, and sub-distributors.

Commercially, MIKA is sales-led with active account managers covering the Benelux, monetizing via transaction/take-rate distribution deals, 3PL managed services, dropshipment, and professional services for branded websites and marketing. The company is founder-owned (Mike van Breugel), operates with approximately 20 FTE, and has shown an active partnership-acquisition cadence since 2023 — adding Canton, Shokz, Audio Pro, XGIMI, Sennheiser, and Creality — alongside ongoing platform investment.

Name

Mika

Legal name

Mika Distribution B.V.

Website

https://mika.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mika Distribution B.V. is a privately held Dutch brand fulfilment partner that provides sales, marketing, logistics, and distribution services for 20+ premium consumer electronics brands across the Benelux market, operating from an automated Lisse warehouse with next-day delivery.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution & Brand Fulfilment

akta.pro primary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Brand fulfilment services
• Consumer electronics distribution
• Benelux logistics services
• Third-party logistics
• Retail channel distribution

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Brand Distribution & Fulfilment: Core revenue stream through distribution of consumer electronics brands across Benelux. Services include sales, marketing, logistics and distribution for brand partners.
2. 3PL Services: Third-party logistics services including storage, order processing, and fulfillment for brands and retailers.
3. Dropshipment: Dropshipping services for retail customers enabling direct shipment to end consumers.
4. Brand Website Services: Creation and management of official branded websites for Benelux market with local customer service in Dutch.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Mika (Mika Distribution B.V.) provides complete brand fulfilment services for premium consumer electronics and audio brands in the Benelux market. The company handles sales, marketing, logistics, distribution, marketplace management, and brand website development from an automated warehouse in Lisse, Netherlands, offering next-day delivery across the Netherlands and two-day delivery to Belgium and Luxembourg.

Product overview

MIKA is a brand fulfilment partner operating in the Benelux market, offering a comprehensive suite of services including sales, marketing, logistics, and distribution for consumer electronics brands. The company distributes an extensive portfolio of audio brands including Shokz (open-ear headphones with bone conduction), Skullcandy (bass-focused headphones), Sennheiser (premium audio), Pro-Ject (turntables and audio components), Canton and Wharfedale (speakers), XGIMI (smart projectors), Audio Pro (wireless multiroom speakers), Audiolab, Mission, Leak, Westone Audio, Etymotic, Lucid Audio, Urbanista, Yamaha, and Creality (3D printers). MIKA's service offering encompasses brand website development, marketplace management across European platforms, digital and offline marketing, and automated logistics with next-day delivery through their dealer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Fulfilment Services Comprehensive brand fulfilment service including sales execution, marketing support, logistics, and distribution for consumer electronics brands entering or expanding in the Benelux market.
• Marketplace Management Services

Quantifiable outcome

• Same-day order processing for orders placed before 17:00
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SennheisercoreChannel Partner/ Reseller/ Distributor · 12 May 2026New partnership announced in May 2026 for Dutch market. Sennheiser is a global reference in audio, synonymous with innovation, premium sound quality and strong brand story. Focus on targeted growth, strong commercial execution and creating sustainable value for all partners.
• XGIMIcoreChannel Partner/ Reseller/ Distributor · 7 May 2024MIKA became official distributor for XGIMI in Benelux, marking a new phase as first visual brand in portfolio. XGIMI focuses on smart projectors and laser TVs offering innovative solutions for home entertainment. MIKA's experience and logistics capabilities support XGIMI's growth in Benelux market.
• Audio ProcoreChannel Partner/ Reseller/ Distributor · 25 April 2024MIKA announced as official distributor for Audio Pro in Benelux. Audio Pro is a globally recognized brand for high-quality audio products with decades of experience. Partnership provides access to MIKA's logistics infrastructure and support systems for efficient deliveries and reliable service.
• ShokzcoreChannel Partner/ Reseller/ DistributorMIKA is official distributor of Shokz for CE sector in Benelux. Shokz is world's leading consumer electronics brand known for wireless open-ear headphones using bone conduction technology. Partnership includes exclusive distribution, reliable delivery, dealer portal access, and comprehensive support.
• GFKminorStrategic or Co-development PartnerMIKA is affiliated with GFK, a leading research bureau for consumer behavior and market developments. Enables deep data analysis and accurate market trend tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Copaco: Dutch-founded Benelux-focused IT and consumer electronics distributor with a comparable full-service distribution model. Closely comparable in target customers (retailers, resellers), warehousing approach and geographic market focus.
• Vlot Distribution: Dutch consumer electronics and household appliances distributor serving Benelux retailers. Comparable in product category breadth, channel coverage and sub-distribution role within the BeNe region.

Broad incumbents

• Ingram Micro: Global IT and consumer electronics distributor with European operations including Benelux. Comparable logistics, marketing and value-added distribution services but at much larger scale across many categories and territories.
• TD SYNNEX: Global IT and CE distribution major with strong European presence following the Tech Data merger. Comparable value-added distribution capabilities (logistics, marketing, channel enablement) but at far larger scale and broader category scope.
• Westcon-Comstor: Specialist technology distributor serving EMEA with focused vendor relationships and value-added services. Comparable in offering brand-aligned marketing and channel support, but at larger scale across IT/networking categories.
• ALSO Group: European broadline IT/CE distributor operating across multiple countries with significantly larger scale. Comparable in fulfilling logistics, marketing and channel services but at materially larger scale and broader category scope.

Others

• Coolblue: Benelux consumer electronics retailer and marketplace operator that doubles as a logistics and fulfillment partner for select brands. Comparable as a Benelux CE channel that overlaps with MIKA's retail and marketplace touchpoints.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mika-bv
• Facebookfacebook.com/MikaDistribution

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mika