Queenscliff Music Festival

What Queenscliff Music Festival does

Queenscliff Music Festival (QMF) is a Victorian-registered, not-for-profit community organisation that has operated an annual three-day contemporary Australian music festival on the Bellarine Peninsula each November since 1997, drawing more than 10,000 attendees to Princess Park in Queenscliff. The core product is a multi-stage festival accompanied by on-site camping (BYO and pre-set bell tents), an exclusive return-ferry package via Searoad Ferries from Sorrento, and a complementary year-round Queenscliff Town Hall Concert Series featuring touring Australian artists. Ticketing is delivered through Moshtix with Afterpay instalment support, and the organisation extends beyond the festival via the AMPLIFY youth development program (drug, alcohol and smoke-free events for ages 12-25, supported by the Victorian Government), the Come Together Battle of the Bands, and the Music Industry Kickstarter Grant, which has supported more than 20 emerging music professionals over the past decade.

The business model is consumer-ticket-led and event-driven, with revenue spread across adult 3-day tickets ($305 AUD inclusive of booking fees), youth ($149) and child ($35) tickets, $35 camping passes, 2- and 4-person bell tent hire ($460-$640), ticketed Town Hall shows ($59.90-$89), QMF-branded ferry tickets ($165.75), optional $6 emissions offset credits, and tax-deductible donations through the Community Contribution Scheme. Customer segments are broad and distributed across general music enthusiasts, families with children, accessibility-focused patrons (Auslan interpreters, companion cards, wheelchair track mat, accessible viewing platforms), young Victorians via AMPLIFY, regional tourists travelling from Melbourne (~90 minutes away), and emerging music industry professionals. Marketing is primarily community-led, relying on Instagram, an email newsletter, a Double J radio partnership, and grassroots word-of-mouth via the 500+ volunteer Q-Crew, with government and regional sponsorship partners including BOQ, Mountain Goat Beer, Scotchmans Hill, and Music Victoria.

Name

Queenscliff Music Festival

Legal name

Queenscliff Music Festival Inc.

Website

https://qmf.net.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Queenscliff Music Festival is a not-for-profit community organisation that runs an annual three-day contemporary Australian music festival in Queenscliff, Victoria each November, plus a year-round Town Hall concert series, youth programs, and emerging-artist grants.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Live music festival
• Music events
• Youth music programs
• Concert series
• Community music festival

Headquarters

HQ city

Clifton Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Festival Tickets: 3-day festival tickets sold at various price points for adults ($305), youth 14-17 ($149), and children 1-13 ($35). Single day tickets available mid-year. Tickets sold through Moshtix platform and direct festival website.
2. Camping & Accommodation: On-site camping passes ($35 per person) and tent hire options (2-person $460, 4-person $640). Revenue from on-site accommodation management.
3. Town Hall Venue Events: Year-round concert series at Queenscliff Town Hall featuring ticketed shows by artists like Christine Anu, Vika & Linda, and C.W. Stoneking. Tickets range from $59.90 to $89.00.
4. Searoad Ferries Partnership: QMF Car Ferry Ticket package ($165.75) including return ferry from Sorrento to Queenscliff with vehicle and up to 3 passengers with pre-purchased Festival Tickets.
5. Donations & Carbon Credits: Optional tax-deductible donations via Community Contribution Scheme and Emissions Reduction Credits ($6) to offset festival travel carbon emissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Queenscliff Music Festival Inc. operates an annual three-day contemporary Australian music festival at Princess Park in Queenscliff, Victoria, held each November (27-29 November 2026). The organisation sells festival tickets (adult, youth, child tiers), on-site camping (BYO tent and pre-set bell tent hire), a year-round Queenscliff Town Hall Concert Series, ferry travel packages through Searoad Ferries, and supplementary youth (AMPLIFY) and community music programs.

Product overview

Queenscliff Music Festival is a not-for-profit community organization operating as a single unified festival product with multiple complementary offerings. The core product is the annual three-day Queenscliff Music Festival (November 27-29, 2026), which encompasses festival tickets, multiple stages, camping facilities (BYO Tent and Tent Hire options), and ferry transport packages. Beyond the flagship festival, the organization operates the year-round Queenscliff Town Hall Concert Series with ticketed artist performances. The youth development arm, AMPLIFY Queenscliff (formerly FReeZA), provides supervised music events for ages 12-25. Additional offerings include the Come Together Battle of the Bands youth competition, the Music Industry Kickstarter Grant for emerging music professionals, and food vendor opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Queenscliff Music Festival 2026 Annual three-day music festival held in late November at Princess Park, Queenscliff, featuring multiple stages with contemporary Australian artists, family-friendly activities, food vendors, and accessible facilities.
• Festival Camping Pass (BYO Tent) Camping pass for tent-only access to Queenscliff Recreation Reserve for three nights (Friday-Sunday), priced at $35 per adult/youth with children under 13 camping free.
• Tent Hire (Bell Tent Accommodation) Pre-set bell tent accommodation available in 2-person ($460) or 4-person ($640) options, including mattress, linen, pillow, blanket, side table and lantern. Camping pass included.
• Festival Ferry Ticket Return Sorrento to Queenscliff car ferry tickets via Searoad Ferries at $165.75, including car (5.5m and under), driver, and up to 3 passengers with pre-purchased Festival Tickets.
• Queenscliff Town Hall Concert Series

Quantifiable outcome

• Over 10,000 attendees annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Victorian GovernmentcoreStrategic or Co-development PartnerVictorian Government supports the AMPLIFY youth development program and provides funding for music industry initiatives. Key government backer of the festival's community programs.
• Double J RadiocoreGTM or Marketing PartnerABC Double J radio partnership for artist announcements and promotional coverage. First artist announcement broadcast live on Double J with 9am reveal.
• Searoad FerriesmajorChannel Partner/ Reseller/ DistributorExclusive ferry partnership offering QMF car ferry tickets ($165.75) combining return Sorrento-Queenscliff ferry with festival admission. Special Festival Ferry stage performances.
• MoshtixcoreChannel Partner/ Reseller/ DistributorAuthorized primary ticketing platform for all festival tickets, camping passes, tent hire, and ferry packages. Handles payment processing and Afterpay plans.
• Queenscliff Climate Action Now (QCAN)coreStrategic or Co-development PartnerClimate action partnership supporting zero emissions by 2031 goal. QMF supports QCAN's community climate emergency response plan and environmental initiatives.
• Auslan Stage LeftmajorStrategic or Co-development PartnerLeading provider of performance interpreting providing Auslan interpreters for main stage performances. Quality theatre-trained interpreters ensure accessible immersive arts experience.
• Music VictoriaminorStrategic or Co-development PartnerState music body providing festival support and promotion for Victorian music industry development.
• Bank of Queensland (BOQ)minorOthersRegional banking partner providing festival sponsorship support.
• Times News GroupminorGTM or Marketing PartnerLocal media partner providing news coverage and promotional support for the festival.
• Farm My SchoolminorStrategic or Co-development PartnerSustainable Social Hub partner featured at the festival's sustainability initiatives area.
• Swan Bay Environment AssociationminorStrategic or Co-development PartnerEnvironmental partner contributing to Sustainable Social Hub and supporting biodiversity regeneration projects.
• Esplanade HotelminorChannel Partner/ Reseller/ DistributorLocal hotel partner and town venue for festival performances, providing accessible accommodation and event space.
• Mountain Goat BeerminorOthersLocal brewery partner providing beverage offerings at the festival.
• Scotchmans Hill WineryminorOthersLocal winery partner featured in accommodation and dining guides, providing wine offerings.
• Bellarine Catchment NetworkminorStrategic or Co-development PartnerEnvironmental partner contributing to replanting projects in parks and recreation areas with Indigenous species.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bluesfest Byron Bay: Larger commercial multi-day roots and blues festival (~100,000+ attendees across Easter) drawing international headliners. Directly comparable in genre mix but operates at substantially greater scale and commercial intensity.
• Falls Festival: Multi-day New Year's music festival originally founded in Lorne (Victoria) with camping, contemporary Australian and international lineups. Comparable multi-stage coastal format, but operates at commercial scale.
• Dark MOFO: Larger Hobart-based winter music and arts festival with strong contemporary Australian music programming and multi-venue format. Comparable in genre mix and ambition; broader in scale and creative direction.
• St Kilda Festival: Free one-day Melbourne music festival. Operates in the same Melbourne/Victoria catchment as QMF and competes for the same regional touring audience, but as a much larger urban event with council funding.

Direct peers

• Nannup Music Festival: Regional Western Australian not-for-profit folk/roots festival with similar community ownership, camping, family-friendly positioning, and emerging-artist programming. Comparable size and operational model.
• Golden Plains: Regional Victorian boutique music festival with camping and a curated contemporary lineup. Smaller scale than QMF but directly comparable in positioning and audience overlap on the Victorian festival circuit.
• Meredith Music Festival: Regional Victorian music festival held annually in December with camping, a strict no-corporate-sponsorship policy, and a similar community-led ethos. Comparable attendee scale and lineup positioning in contemporary Australian music.
• Port Fairy Folk Festival: Long-running regional Victorian/NSW folk and roots festival with a similar community-led model, family-friendly positioning, and comparable scale (~10,000–15,000 attendees). Operates as a not-for-profit with a strong volunteer base and multi-stage format.
• Woodford Folk Festival: One of Australia's largest not-for-profit folk/roots festivals (~50,000+ attendees) with similar year-round programming (Woodfordia), camping, accessibility investment, and community-driven volunteer model. Closest analog in mission and structure.

Regional players

• Castlemaine State Festival: Biennial regional Victorian multidisciplinary arts festival. Shares QMF's regional Victoria community arts-and-music positioning and not-for-profit structure, though broader in scope (visual arts, theatre) than QMF's music focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/queenscliff_music_festival
• Xx.com/QueenscliffFest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queenscliff Music Festival