Smartlife
Smartlife is a New Zealand-based smart home and commercial automation provider offering the proprietary Smartlife Connect platform that unifies lighting, climate, security, entertainment, and energy management into a single app for residential, business, builder, agricultural, and family-care customers.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Smartlife does
Smartlife is a New Zealand-based smart home and business automation provider founded in 2009 and headquartered in Auckland, operating under new ownership since Ecosmart's 2022 purchase of Smartlife Labs, with Ecologic Automation appointed as the New Zealand representative. The company serves residential homeowners, commercial businesses, builders/developers, agricultural operators, and families needing elderly care across New Zealand, with 4 regional offices (Auckland, Whangarei, Palmerston North, Nelson) and a network of authorised resellers, electricians, security installers, and A/V installers. Its self-described distinction is being the only NZ home automation company with a proprietary integrated control system.
The core technology is Smartlife Connect, a cloud-based platform that unifies control of lighting, climate, entertainment, security, access control, and energy management into a single smartphone and web app. The platform supports multiple IoT protocols (Z-Wave, Zigbee, KNX, Tuya, Modbus) and is compatible with a broad branded device ecosystem including Shelly, Fibaro, Yale, Wiser, Brilliant Smart, Axis, Hikvision, Dahua, Sonos, Axium, and Amazon Alexa. Add-on modules include Smartlife Energy (solar, EV charging, demand management), Smartlife Care (passive elderly monitoring with subscription packages), Smartlife Air (Tuya device enrollment), and AgriTech solutions (water, soil, and irrigation management). Recent product and platform launches have also targeted smart hotels, gated communities, and builder/developer programs.
Revenue is generated through a mix of one-time software/hardware package licenses ($1,000-$3,000 typical), full-service design-build-install contracts structured as multi-year engagements, professional services (programming, commissioning, project management, design), recurring subscription revenue from the Smartlife Care line, partner-channel revenue (reseller pricing, branch-owner license fees, annual commissions on customer SaaS), and chargeable support services billed hourly. Go-to-market combines direct showroom sales, a multi-tier partner program with referral economics (5% of sale or 10% of net profit), and digital channels including website, social, and SEO.
Smartlife firmographics
Firmographics- Name
- Smartlife
- Legal name
- Smartlife Ltd.
- Website
- https://smartlife.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartlife is a New Zealand-based smart home and commercial automation provider offering the proprietary Smartlife Connect platform that unifies lighting, climate, security, entertainment, and energy management into a single app for residential, business, builder, agricultural, and family-care customers.
- Ownership category
- akta.pro rank
Smartlife industry classification
Industry- Product category
- Smart Home and Building Automation Software
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronics and Appliance Retailers (44921)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)
- akta.pro secondary industries
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Home, IoT & Home Security Distribution (CRAOACAF)
Keywords
Where Smartlife is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Smartlife business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Smartlife Connect Software and Hub: Smartlife Connect software and hub sold as packages or standalone, with extra cost generally ranging from $1,000 to $3,000. Includes remote commissioning services where customers or their installers supply compatible equipment.
- Design, Build, and Install Services: Full service offering where Smartlife team designs, builds, installs and configures entire systems. Includes project management with builder, electrician, designers, architect interactions.
- Partner Program Revenue: Branch owners pay license fee plus demo products. Resellers purchase at reseller pricing. Annual commission on customer SaaS fees for partners.
- Chargeable Support Services: Support outside any included agreement is chargeable per rates card. Live support and remote assistance provided at hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time/ perpetual license | Software and Remote Commissioning - DIY/electrician installed with Smartlife configuration |
| Unit Pricing | One time/ perpetual license | Packages - Bundled hardware and software ready for partner installation |
| Hybrid | Multi-year contract | Full Design, Build and Install Service |
| Subscription | Monthly | Smartlife Care - Family Care Monitoring Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Smartlife product offering
Product offeringCore offering
Smartlife provides smart home and commercial automation solutions through its proprietary Smartlife Connect platform, a cloud-based control system that integrates multiple protocols (Zigbee, Z-Wave, KNX, Tuya, Modbus) into a single smartphone app. The company sells software/hub packages, modular automation solutions for lighting, climate, security, entertainment, energy, and access control, and provides full design-build-install services for residential, commercial, and agricultural customers across New Zealand.
Product overview
Smartlife is a New Zealand-based smart home and business automation company operating a unified platform-plus-modules architecture. The core offering is Smartlife Connect, a proprietary cloud-based platform that integrates lighting, climate, entertainment, security, access control, and energy management into a single smartphone app. The platform is built on a hub-and-protocol model supporting Z-Wave, Zigbee, KNX, and Tuya-based devices. Key modules include Smartlife Energy (solar, EV charging, demand management), Smartlife Care (elderly/family monitoring), AgriTech (farm automation), and Business Automation (commercial solutions). The company also operates Smartlife Labs (R&D/software division), Smartlife Air (device enrollment platform), and Smartlife Energy Ltd (energy-focused sub-brand). Professional services include design, programming, commissioning, and project management. Partnerships include integration with RTI Control and Basalte Home for premium projects. In March 2026, Smartlife's Tuya-based SmartLife platform gained attention due to Google Home synchronization issues affecting users.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartlife Connect Platform Smartlife's proprietary cloud-based smart home and business automation platform that integrates control of lighting, climate, entertainment, security, and energy management into a single smartphone and web app. Features include scenes, schedules, automation rules, remote monitoring, and multi-user access control.
- Smartlife Energy Platform Intelligent energy monitoring and management system that optimises energy usage, enables dynamic load balancing, and integrates solar, EV charging, and HVAC control. Reduces energy costs by 10-30% for businesses.
- Smartlife Care Family care and elderly monitoring solution using passive sensors, Alexa integration, and panic buttons to enable independent living. Available in Starter, Premium, and Custom subscription packages with motion detection, alerts, and remote assistance.
- Smartlife Hub Local hub device that connects to the Smartlife Cloud and bridges Z-Wave, Zigbee, and other protocols to enable centralized control of smart devices. Supports Z-Wave stick for door lock integration.
- Business Automation Solutions Commercial automation package including HVAC, lighting, security, EV charging, and energy management for offices, retail, hotels, and facilities. Features meeting room control, access systems, and building automation.
- AgriTech Solutions Agricultural automation platform for farm security, water management, asset tracking, soil monitoring, and horticulture. Supports water tank/dam levels, flow monitoring, leak detection, soil moisture, and irrigation control.
- Smartlife Partner Program Partner channel including authorized resellers, technical sales designers, automation partners, energy partners, care partners, and branch owners with training and certification programs. Branch owners pay license fees plus demo products and earn annual commission on customer SaaS fees.
- Smartlife Online Training Academy Online training platform providing courses for resellers and partners to learn Smartlife product installation, configuration, and sales. Includes Smartlife Connect Editor and Installer certification programs.
- Smartlife Connect for Builders Builder program offering branded app options, revenue sharing, smart home systems for show homes, warranty logs, marketing dashboard, and in-app chat functionality for new construction projects.
- Design, Build and Install Services Full service offering where the Smartlife team designs, builds, installs and configures entire smart home or commercial automation systems. Includes project management with builder, electrician, designers, and architect interactions. Multi-year contracts available.
- Chargeable Support Services Technical support services outside of any included agreement, provided at hourly rates. Includes live support and remote assistance for Smartlife Connect systems.
- Remote Commissioning and Configuration Services Professional configuration service for Smartlife Connect software, including setup of Shelly, KNX, AAP alarms, camera NVRs, and amplifiers. Customers or their installers supply compatible equipment and Smartlife configures them remotely.
Quantifiable outcome
- 10% to 30% energy cost reduction for business customers
- +5 more outcomes
Companies that use Smartlife
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Smartlife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
Feature4 records
Smartlife partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- ShellycoreShelly devices (Wi-Fi relays, dimmers, switch input modules, energy meters) are fully compatible with Smartlife Connect platform. Smartlife Connect adds support for HVAC control, alarms, CCTV, door locks, multi-room audio, and EV charging to Shelly's product range.
- Wiser (Clipsal)coreWiser products based on Tuya chipset can be enrolled into Smartlife Air and available within Smartlife Connect. Dimmer mechs and relay mechs are compatible. Future Matter protocol support planned.
- Brilliant SmartcoreBrilliant Smart Mechs fit into Vynco and HPM Life plates and are Tuya-based, fully compatible with Smartlife Connect when enrolled into Smartlife Air.
- FibarocoreFibaro Z-Wave products including dimmer, relay, and shutter modules are supported by Smartlife Connect platform.
- YalecoreYale Assure locks (3109+, 4109+) work with Smartlife Hub and Z-Wave stick. Z-Wave interface module required in lock for integration.
- Windsor SmartcoreWindsor Smart door locks supported with Bluetooth module integration into Smartlife Connect.
- KNXcoreKNX bus system for new builds and renovations. Smartlife Connect integrates with KNX dimmers, relays, shutter actuators, and switches for lighting, HVAC, and underfloor heating control.
- AAP (Arrowhead Alarm Products)coreAAP ESX alarm panel and new EC-i panel are compatible with Smartlife Connect. Touch screens can be configured to open garage doors or trigger scenes.
- Axis CommunicationscoreAxis wired IP security cameras (e.g., M3064-V) supported via RTSP protocol in Smartlife Connect.
- HikvisioncoreHikvision wired cameras supported via RTSP protocol in Smartlife Connect for high-quality surveillance.
- DahuacoreDahua WizSense cameras supported via RTSP protocol in Smartlife Connect.
- IntesiscoreIntesis produces Wi-Fi interfaces compatible with major heat pump and HVAC brands for integration with Smartlife Connect.
- AxiumcoreAxium multi-room streaming amplifiers (4-zone and 8-zone models) integrated with Smartlife Connect for whole-home audio.
- Ecologic AutomationcoreEcologic Automation appointed as New Zealand representative for Smartlife following Ecosmart's purchase of Smartlife Labs. New ownership structure announced.
- Yachting DevelopmentscoreWorked with Yachting Developments on Lanakai yacht project (39.5m maxi sportfish) providing navigation, security, entertainment, and control systems.
- Rowe Baetens ArchitecturecoreArchitecture firm for Volcano House project featuring Smartlife integrated entertainment system. Award-winning project.
- Cheshire ArchitectscoreCheshire Architects led the Tara Iti Golf Club development from 2014 onwards, collaborating with Smartlife on integrated technology solutions.
- Amazon AlexacoreSmartlife Connect integrates with Alexa voice control, allowing users to control connected devices via voice commands configured from the Connect Web App.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Smartlife competitors and assessment
Company assessmentDirect peers
- Control4 (Snap One): Control4 is a leading dedicated home and business automation platform with proprietary controllers, a certified installer/dealer network, and integration across lighting, AV, security, HVAC and energy — directly comparable to Smartlife Connect's integrated, installer-channel model.
- Crestron Electronics: Crestron is a premium integrator-grade automation platform serving luxury homes, yachts, commercial buildings and hotels with proprietary touch panels, processors and partner-installed programming — a comparable high-end, vertically-integrated automation peer to Smartlife.
- Loxone: Loxone offers a proprietary miniserver-based home and commercial automation system with its own certified partner installer network across multiple geographies — a structurally comparable proprietary-platform-plus-channel-partner model to Smartlife.
- Savant Systems: Savant delivers luxury home and commercial automation with a single-app control model, partner-installed programs, and broad lighting/AV/shade/climate integration — closely aligned with Smartlife's premium, integrator-driven, single-app proposition.
Emerging players
- Ecobee: Ecobee is a smart thermostat and whole-home sensor platform with energy-savings focus — a comparable energy-and-comfort automation peer, though narrower in scope than Smartlife's multi-vertical platform.
- Brilliant Smart: Brilliant Smart offers Tuya-based smart mechs, switches and cameras that Smartlife explicitly integrates; Brilliant also sells its own in-wall smart home control screens, making it both a device partner and a partial single-app competitor.
- Fibaro (Nice Group): Fibaro provides Z-Wave smart home devices and a Home Center hub with its own app and automation engine — partial overlap with Smartlife Connect, both as an integrated device partner and as a competing single-app control layer in the Z-Wave ecosystem.
Broad incumbents
- Schneider Electric (Wiser): Schneider's Wiser smart home platform (Tuya-based) is one of Smartlife's explicitly integrated partners, but Schneider is also a broad incumbent across electrical, energy and building automation — a comparable platform-and-energy peer operating at much larger scale.
- Lutron Electronics: Lutron is the established leader in residential and commercial lighting/shade control with proprietary protocols (Caseta, RA, HomeWorks) and a wide installer base — overlapping Smartlife's lighting/dim/shade control offering as a category incumbent rather than a single-app integrator.
- Vivint Smart Home: Vivint delivers integrated smart home (security, lighting, climate, energy) with a national installer/sales force — a broad incumbent comparable in offering mix to Smartlife but at vastly larger scale and with a different go-to-market model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Smartlife social profiles
Digital presenceSmartlife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartlife leadership team
Management profileNumber of profiles
Smartlife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartlife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartlife
What does Smartlife do?
Smartlife provides smart home and commercial automation solutions through its proprietary Smartlife Connect platform, a cloud-based control system that integrates multiple protocols (Zigbee, Z-Wave, KNX, Tuya, Modbus) into a single smartphone app. The company sells software/hub packages, modular automation solutions for lighting, climate, security, entertainment, energy, and access control, and provides full design-build-install services for residential, commercial, and agricultural customers across New Zealand.
Is Smartlife a public or private company?
Smartlife is a private company. It is classified as corporate owned and is currently operating.
When was Smartlife founded?
Smartlife was founded in 2009. It employs 11 to 50 people.
Where is Smartlife based?
Smartlife is headquartered in Auckland, New Zealand, in the Oceania region.
How does Smartlife make money?
Four revenue lines are on record. Smartlife Connect Software and Hub is the primary driver. The others are design, Build, and Install Services, partner Program Revenue and chargeable Support Services.
Who are Smartlife's main competitors?
Direct peers on record are Control4 (Snap One), Crestron Electronics, Loxone and Savant Systems. Emerging players are Ecobee, Brilliant Smart and Fibaro (Nice Group). Broad incumbents are Schneider Electric (Wiser), Lutron Electronics and Vivint Smart Home.
Does Smartlife have an API?
No public API is recorded for Smartlife.
What industry is Smartlife in?
Smartlife's product category is Smart Home and Building Automation Software. Its primary akta.pro industry code is CRACAGAM, Smart Home Software, Apps & Subscriptions Retail, with a secondary code of CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 334512 and its SIC code is 3822.