What Metz does

Metz is a German consumer electronics company founded in 1938 and currently operating as a wholly-owned subsidiary of China's Skyworth Group. Headquartered in Zirndorf, Germany, the company designs, manufactures, and markets televisions, audio products, and small consumer appliances. It pursues a dual-brand strategy: Metz Classic serves the German premium market with high-end televisions and traditional retail/service strength, while Metz Blue — launched in 2018 — is the international sub-brand targeting value and mid-tier segments across global markets. Its product portfolio centers on smart televisions across OLED, Mini LED, QLED+, and LED display technologies, complemented by soundbars, streaming audio, and small appliances.

The company sells through a hybrid go-to-market that combines first-party retail (Metz stores in Germany, the metzonline.de e-commerce site) with third-party distribution via major European retailers including Euronics, Allegro, Media Expert, Mironet, and DataComp. Geographically, Metz distributes across more than 15 European countries plus India and Hong Kong, with the parent Skyworth's Coolita smart-TV operating system deployed in over 80 countries. Technology foundations include the proprietary Chameleon Extreme 2.0 picture-quality chip, AI-based upscaling, integrated voice recognition, Google Assistant support, and Skyworth's SWAIOT AIoT platform for connected-device integration. Pricing is product- and tier-segmented: premium OLED/Mini LED TVs anchor Metz Classic, while Metz Blue competes on accessible price points in expansion markets.

Revenue is generated primarily through unit sales of consumer hardware (TVs, audio, appliances) through retail and online channels, with service and accessories as secondary streams. Customer segments are entirely consumer (B2C), with no enterprise customers visible in the input. Distribution scale and parent-company OEM/panel sourcing provide cost and channel leverage, while the 87-year German brand heritage and "Made in Germany" positioning anchor the premium tier of the offering.

Name

Metz

Legal name

Metz Consumer Electronics GmbH

Website

https://metz-eu.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Metz is a German consumer electronics subsidiary of Skyworth Group that designs and sells OLED, Mini LED, and QLED+ smart TVs across 15+ European countries via dual brands Metz Classic and Metz Blue, complemented by audio products and small consumer appliances.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210), Small Electrical Appliance Manufacturing (33521)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651)

akta.pro primary industry

Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA)

Keywords

• Smart television manufacturing
• Consumer electronics
• OLED display technology
• QLED+ displays
• Smart home entertainment

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Television Hardware Sales: Primary revenue stream from selling consumer televisions across OLED, Mini LED, QLED+, and standard LED categories. Products are sold through retail chains, e-commerce platforms, and direct-to-consumer channels across European markets.
2. Audio Equipment: Soundbars and integrated audio solutions (Magic Sound TV series) sold as standalone products or bundled with television purchases.
3. Small Appliances: Small home appliances including portable TVs and related accessories contribute to revenue alongside the core television business.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Metz manufactures and sells consumer smart televisions across OLED, Mini LED, QLED+, QLED, and standard LED display categories, available in sizes ranging from 24 inches to 100+ inches. The company also sells soundbars and small home appliances, with all hardware running proprietary or licensed smart TV operating systems (Google TV, Coolita OS, TiVo, Roku) and incorporating advanced picture and audio processing technologies. Products are sold under the Metz Classic (premium German-manufactured) and Metz Blue (global, AI-powered) sub-brands.

Product overview

Metz is a German consumer electronics company with a nearly 90-year history (founded in 1938), now a subsidiary of Skyworth. The company offers a comprehensive television portfolio featuring multiple display technologies (OLED, Mini LED, QLED+, 4K LED, 2K LED) across various sizes (43 inches and smaller up to 100+ inches). Their product lineup centers on smart TVs with proprietary operating systems (Google TV, Coolita OS, TiVo, Roku) and advanced audio-visual technologies (Dolby Vision, Dolby Atmos, QLED+ fourth-generation technology). The company operates two distinct sub-brands: Metz Classic for premium German manufacturing targeting the high-end European market, and Metz Blue (launched 2018) for younger consumers featuring AI-powered smart TV capabilities. Beyond televisions, Metz produces audio products including soundbars and portable speakers, as well as small home appliances. The portfolio also includes specialized TV series such as Magic Sound TV with integrated soundbars, Max Screen TV for immersive viewing, Lifestyle/Portable TV for mobility, Eye Care TV for vision protection, and Frame TV for aesthetic home integration.

Differentiator

Problem solved

Functional benefit

Brands

• Metz Classic: Premium German TV brand maintaining the high-end market segment in Germany with 'Made in Germany' heritage, offering OLED and high-end display technologies.
• Metz Blue

Products and services

• MOD9500 OLED TV Premium OLED television offering perfect blacks and rich contrast with 120Hz ultra-smooth motion, Dolby Vision, and HDR support, featuring immersive 2.1 sound with subwoofer. Available in 42, 55, 65, and 77-inch sizes for premium home entertainment consumers.
• MNE9000 4K Mini LED TV High-end 4K Mini LED television redefining entertainment experience with brighter, sharper, and more vivid picture quality through Mini LED backlighting technology for consumers seeking premium home entertainment.
• MNE8000 QD-MiniLED TV QD-MiniLED 4K TV with 144Hz MEMC, FreeSync Premium, ALLM, HDMI 2.1, Dolby Vision, HDR10+, featuring 2.1.2ch sound with Dolby Atmos and built-in soundbar. Available in 55 and 65-inch sizes for gaming-forward consumers.
• MQE7600 QLED TV 4K Ultra HD QLED TV with expanded color spectrum, radiant colors, enhanced contrast, and TiVo OS experience. Available in 43, 50, 55, 65, and 75-inch sizes for mainstream European consumers.
• MQE8000 QLED Magic Sound TV QLED TV with integrated soundbar system for concert-hall audio experience, featuring 2.1.2-channel system with 20W subwoofer. Available in 55, 65, 75, and 86-inch sizes for consumers prioritizing premium audio.
• MQE8500 QLED+ MaxScreen TV 100-inch 4K 120Hz QLED+ television with MaxScreen technology, local dimming in hundreds of zones, and 2.1.2ch sound with Dolby Atmos for consumers seeking immersive large-screen home entertainment.
• MQD7500 QLED+ TV 4K QLED TV featuring Eco-QLED technology for precise color reproduction with 1.07 billion colors, Dolby Vision, HDR10+, Google TV, and eye care features including flicker-free and low blue light modes.
• MPE7000Z Portable TV Portable TV with built-in battery (up to 3 hours), 12V car charging, Dolby Audio, Google TV, and front speakers. Weighs under 4kg with leather carrying handle. Available in 24-inch size for mobile and outdoor entertainment consumers.
• MQE7100 Portable QLED TV Portable QLED TV in white color with chess-inspired aesthetic design, featuring Google TV, Type-C charging, and weighing only 3kg with integrated carrying handle. Available in 32-inch size for portable entertainment consumers.
• MQE7000 QLED TV Compact QLED+ TV with HDR10, FHD resolution, Dolby Audio, Wonder Audio, Google TV, and eye care features. Features ultra-slim metal design. Available in 40-inch size for entry-level consumer buyers.
• MUF7000 Eye Care TV Eye care TV with adaptive ambient light sensor, AI engine for picture optimization, MEMC for smooth motion, Dolby Vision, HDR10, and Bluetooth hearing aid mode. Available in 43, 50, 55, 60, 65, and 75-inch sizes for health-conscious consumers.
• MUE7800Z Frame TV Frame television with QLED Plus technology, anti-reflective screen, Dolby Vision and Atmos support. Designed to blend seamlessly with home decor. Available in 55 and 65-inch sizes for design-conscious consumers.
• MUD7500 4K Google TV 4K UHD Direct LED TV with vivid colors, high contrast, HDR support, Google TV with voice control (Google Assistant and Alexa), and super slim frame design. Available in 43, 50, 55, 65, and 75-inch sizes for mainstream 4K buyers.
• MTE6000 Smart TV Compact Full HD TV available in 32 and 40-inch sizes with sharp and vibrant picture quality, DVB-C/T2/S2 for wide digital channel access, targeting budget-conscious European consumers.
• MOC9000Z Smart TV Premium OLED 4K smart TV from Metz Blue with flicker-free display, 120Hz motion clarity, Chip Chameleon Extreme 2.0 with AI picture processing, SWAIOT AIoT ecosystem, and OK Google voice control (97% recognition rate).
• MQE7001 QLED Roku TV Entry-level QLED Roku TV with 4K resolution, 60Hz refresh, Quantum Dot technology, Dolby Vision, HDR10+, Apple AirPlay 2, and built-in 12W speakers supporting Dolby Atmos. Available in 43, 50, 55, and 65-inch sizes for entry-level smart TV buyers in Germany.
• Soundbar Audio product line including standalone soundbars and built-in soundbar systems integrated into select television models for consumers seeking enhanced home audio.
• Small Appliances Beyond TVs, Metz offers small home appliances including air purifiers, personal care devices, and other household products for European consumers seeking the Metz brand across broader home categories.

Quantifiable outcome

• 25% increase in light transmission efficiency with QLED+ single-layer structure
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Juventus Football ClubflagshipGTM or Marketing Partner · 9 June 2021Metz Blue announced a global strategic brand partnership with Juventus, the world's leading Italian Serie A football club, under the theme 'Partner Together, Lead the Future.' The partnership includes co-branded content, exclusive offers (including Juventus VIP tickets and autographed jerseys), and a chance for fans to win a once-in-a-lifetime match-day experience. Metz Blue is the official partner of Juventus in television and smart home products for the television category.
• AllegrocoreChannel Partner/ Reseller/ DistributorMetz joined Allegro, the leading e-commerce platform in Poland (210 million monthly visits), with operations also in Czech Republic, Slovakia, and Hungary. This partnership provides access to a massive consumer base of technology buyers seeking premium entertainment experiences.
• Media ExpertcoreChannel Partner/ Reseller/ DistributorMetz established strong retail presence in Poland through Media Expert, the market-leading electronics retailer with 600 physical stores across the country and a full online platform. This provides extensive physical and digital retail coverage in Poland.
• MironetminorChannel Partner/ Reseller/ DistributorMetz expanded into the Czech market through Mironet, a respected electronics and IT retailer known for high-quality offerings and strong customer service. This partnership introduces Metz's premium TV lineup to Czech consumers.
• DataCompminorChannel Partner/ Reseller/ DistributorMetz gained distribution in Slovakia through DataComp, an established name in the electronics industry with a broad product catalog. Slovak consumers now have direct access to Metz's latest TV technology innovations.
• SkyworthflagshipStrategic or Co-development PartnerMetz is a subsidiary brand of Skyworth, a leading global TV business. Skyworth's market strength combined with Metz's 80+ years of German manufacturing experience creates high-quality smart TV solutions. The parent company's revenue reached 3.557 billion euros in 2022 with 7.6% year-over-year growth. Metz Consumer Electronics GmbH operates as the European subsidiary.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Panasonic: Japanese TV manufacturer with established European presence in OLED and LED segments. Similar positioning to Metz as a premium-leaning brand competing against Asian value brands and Korean incumbents.
• TCL: Chinese-owned TV brand with strong European footprint offering QLED, Mini LED, and Google TV models at competitive price points. Directly competes with Metz Blue value tier while expanding into premium OLED, mirroring Metz's dual-brand strategy.
• Grundig: German heritage TV and consumer electronics brand with European retail presence. Comparable to Metz in brand positioning, German manufacturing legacy, and mid-tier European retail distribution through chains like Euronics.
• Hisense: Global TV manufacturer offering OLED, ULED, and Mini LED TVs across European markets. Directly competes with Metz in mid-to-premium smart TV segments through retailers like Euronics and Media Expert, and similarly leverages multi-country European distribution.
• Sharp: Japanese TV brand with European operations and similar positioning across QLED, LED, and OLED categories. Competes with Metz in mid-tier European retail channels with comparable product breadth.
• Philips (TP Vision): European-licensed TV brand with strong presence in Germany, Netherlands, and broader EU markets. Competes directly with Metz in mid-to-premium segments through similar retail channels like Euronics and Media Expert.

Broad incumbents

• Sony: Premium TV brand with strong European footprint and Bravia OLED/LED lineup. Competes with Metz in the premium European segment with comparable pricing on flagship models.
• Samsung: Dominant global TV leader offering QLED, Neo QLED, and OLED panels across all European markets. Competes broadly with Metz across every price tier and serves as the primary premium incumbent Metz Classic targets.
• LG Electronics: Leading OLED TV manufacturer with extensive European retail presence. Directly competes with Metz's MOD9500 OLED series at the premium tier while offering broader consumer electronics portfolio.

Others

• Skyworth: Metz's parent company and a leading Chinese TV manufacturer with 3.557B EUR revenue. While not a direct competitor (Metz operates as a Skyworth sub-brand), it is the strategic parent providing manufacturing scale, Coolita OS, and global distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/metz-europe
• YouTubeyoutube.com/channel/UCjSoflJeoHbcwIOO01kM4gQ
• Facebookfacebook.com/metzeurope
• LinkedInlinkedin.com/company/metzbulgaria
• Instagraminstagram.com/metz.europe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metz