Wholesalers USA
Wholesalers USA is a U.S. wholesale and retail distributor, founded in 2002 and based in Frederick, Maryland, that sells fire glass, tile, glass gems, and water beads to trade buyers and consumers via its own website and an Amazon storefront under the Gemnique brand.
- Company typePrivate
- Founded2002
- HeadquartersFrederick, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wholesalers USA does
Wholesalers USA is a U.S.-based wholesale and retail distributor founded in 2002 and headquartered in Frederick, Maryland. The company specializes in decorative glass and water-based decorative media — fire glass, tile, glass gems, and water beads — used primarily in fire pits, fireplaces, landscaping, vases, home décor, and craft applications. It serves a mix of trade buyers (fireplace and firepit installers, landscapers, small retailers) and end consumers across the United States, with a headcount in the 11–50 range.
The company runs a dual-channel go-to-market: a direct wholesale/retail website at wholesalersusa.com and an Amazon storefront operating under the Gemnique brand, distributing the same core product categories to a broader retail audience. There is no disclosed proprietary software platform, no AI/ML capability, no API, and no SaaS or subscription layer; the business is fundamentally a physical-goods wholesale/retail operation. Its competitive positioning rests on category specialization, breadth of fire glass and decorative glass media SKUs, and multi-channel availability rather than technology differentiation.
Wholesalers USA is a privately held, for-profit company with no disclosed funding rounds, investors, acquisitions, management team, partnerships, awards, patents, or regulatory actions in the source data. Revenue, profitability, growth rate, and customer concentration are not publicly disclosed, so any quantitative assessment carries low confidence.
Wholesalers USA firmographics
Firmographics- Name
- Wholesalers USA
- Website
- https://wholesalersusa.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wholesalers USA is a U.S. wholesale and retail distributor, founded in 2002 and based in Frederick, Maryland, that sells fire glass, tile, glass gems, and water beads to trade buyers and consumers via its own website and an Amazon storefront under the Gemnique brand.
- Ownership category
- akta.pro rank
Where Wholesalers USA is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Markets served
Wholesalers USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Wholesalers USA product offering
Product offeringCore offering
Wholesalers USA is a retailer that sells fire glass, tile, glass gems, and water beads. The company operates its own e-commerce website at wholesalersusa.com and sells consumer decorative products under the Gemnique brand on Amazon's marketplace in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Glass
- Tile
- Glass Gems
- Water Beads
Companies that use Wholesalers USA
Customer profileIdeal customer profiles1 record
Wholesalers USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wholesalers USA partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Wholesalers USA competitors and assessment
Company assessmentBroad incumbents
- BuildDirect: BuildDirect is an established online wholesaler and retailer of flooring and tile. It serves both trade and consumer buyers in home surfaces, comparable to the tile half of Wholesalers USA's catalog.
- Wayfair: Wayfair is a large online retailer of home goods including decorative tile, vases, fillers, and hearth accessories. It competes with Wholesalers USA's decor SKUs and Amazon store listings at scale.
- Oriental Trading: Oriental Trading is a long-running direct seller of party, craft, sensory, and decorative product assortments including water beads and vase fillers. Comparable to Wholesalers USA's water beads and glass gems lines on mass-market bulk decor.
- The Home Depot: The Home Depot is a broad-based home improvement retailer carrying tile, hearth, and outdoor decor. It is comparable to Wholesalers USA only at the category level (selling overlapping SKUs), but competes as a giant incumbent across multiple home categories.
- MSI Surfaces: MSI Surfaces is a national distributor/manufacturer of surfaces including tile, pavers, and hearth products. Its hardscape and tile categories overlap with Wholesalers USA, but operates at much larger scale as a broad incumbent.
- Houzz: Houzz operates an online home improvement marketplace and sells tile and home accents. It is comparable to Wholesalers USA in that it serves trade and retail buyers in home improvement/decor via an online channel.
Direct peers
- TileBar: TileBar is an online tile and home decor retailer selling direct to consumers and trade accounts. It overlaps with Wholesalers USA's tile category and serves a similar e-commerce-first tile/decor buyer.
- Fire Pit Surplus: Fire Pit Surplus sells fire pits, fire glass, and hearth accessories primarily via e-commerce. Like Wholesalers USA, it focuses on fire glass and hearth decor sold direct-to-consumer and to small resellers, overlapping the fire glass SKU set.
- Starfire Direct: Starfire Direct specializes in fire glass, fire pit burners, gas logs, and hearth accessories sold online. It serves a similar niche to Wholesalers USA in fire glass and decorative hearth products and competes for the same online buyer.
- American Fireglass: American Fireglass is a direct competitor specializing in fire glass, fire pit glass, lava rock, and related hearth decor sold online to homeowners and resellers. Compared to Wholesalers USA, both are niche e-commerce wholesalers/retailers competing in the same product category (fire glass) with similar customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Wholesalers USA social profiles
Digital presenceWholesalers USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholesalers USA leadership team
Management profileNumber of profiles
Wholesalers USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholesalers USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholesalers USA
What does Wholesalers USA do?
Wholesalers USA is a retailer that sells fire glass, tile, glass gems, and water beads. The company operates its own e-commerce website at wholesalersusa.com and sells consumer decorative products under the Gemnique brand on Amazon's marketplace in the United States.
Is Wholesalers USA a public or private company?
Wholesalers USA is a private company. It is classified as unknown and is currently operating.
When was Wholesalers USA founded?
Wholesalers USA was founded in 2002. It employs 11 to 50 people.
Where is Wholesalers USA based?
Wholesalers USA is headquartered in Frederick, United States, in the North America region.
Who are Wholesalers USA's main competitors?
Broad incumbents on record are BuildDirect, Wayfair, Oriental Trading, The Home Depot, MSI Surfaces and Houzz. Direct peers are TileBar, Fire Pit Surplus, Starfire Direct and American Fireglass.
Does Wholesalers USA have an API?
No public API is recorded for Wholesalers USA.