The Styrian

What The Styrian does

Die STEIRERIN Verlags GmbH & Co KG, trading publicly under the brand name STEIRERIN, is a regional women's lifestyle magazine publisher headquartered at Schubertstraße 29/1 in Graz, Austria. Founded in 2012 and operated under Mag. (FH) Nicole Niederl and Mag. Katharina Egger-Zierl as Managing Directors with Lissi Stoimaier as Editor-in-Chief, the company publishes a monthly-ish women's lifestyle periodical covering fashion, beauty, lifestyle, leisure (Freizeit), people, and society, with content weighted toward the Styria (Steiermark) region of Austria. The company is one of approximately ten regional titles within the broader 'Bundesländerinnen' publishing group, managed alongside sister brands such as Tirolerin, Kärntner Monat, and others covering all Austrian federal states.

The core product is the print magazine issued roughly ten times per year, supplemented by a digital E-Paper edition and special guidebook releases such as the STEIRERIN Haustierguide. The technology stack is a standard WordPress-based publishing site using the shared 'Bundesländerinnen' theme; no proprietary platform, APIs, or app products are disclosed, and the company has no mobile app listed. Distribution combines direct-to-consumer subscriptions with home delivery, newsstand placement through Presse Grossvertrieb Austria Trunk GmbH, and digital E-Paper fulfillment via the joint shop.bundeslaenderinnen.at storefront.

Commercial mechanics rest on four revenue streams: recurring print and digital subscriptions (annual tiers priced €19.90–€38.00), single-issue sales, advertising and sponsored 'Entgeltliche Einschaltung' editorial inserts, and brand-partner contests/sweepstakes (e.g., HYLO, skjur, Brauerei Murau). The customer base is individual Austrian women in Styria and adjacent regions, acquired through organic social (Facebook, Instagram), an email newsletter, the diesteirerin.at web property, the annual STEIRERIN AWARDS gala, and the joint Bundesländerinnen network shop. The company is privately held, unlisted, and operates without disclosed external funding or venture investment.

Name

The Styrian

Legal name

Die STEIRERIN Verlags GmbH & Co KG

Website

https://diesteirerin.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Die STEIRERIN is a regional Austrian women's lifestyle magazine published ten times per year from Graz, covering fashion, beauty, lifestyle, and society for women in Styria as part of the multi-title Bundesländerinnen publishing network.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Women's lifestyle magazine
• Regional publishing
• Magazine subscriptions
• Digital e-paper
• Austrian print media

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Subscriptions: Annual and multi-year print magazine subscriptions delivering 10 issues per year. Multiple subscription tiers are offered including time-limited, unlimited, and gift subscriptions. Revenue is recurring and represents the primary revenue stream.
2. Digital/E-Paper Subscriptions: PDF-based annual digital subscriptions and combined print+digital combo subscriptions offered at lower price points. Provides access to digital versions of all 10 annual issues.
3. Single Issue Sales: Individual magazine issues sold at single-copy prices through the company's own shop. Includes both print copies and digital E-Paper versions.
4. Advertising: The magazine sells advertising space to brands and businesses, with separate advertising terms and conditions referenced. The site features sponsored content sections (e.g., Day Discoveries travel content labeled as 'Entgeltliche Einschaltung').
5. Contest/Giveaway Partnerships: The publication partners with brands like HYLO and skjur to run contests and sweepstakes, generating sponsorship revenue while providing marketing engagement for partner brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Die STEIRERIN is a regional women's lifestyle magazine published 10 times per year, covering fashion, beauty, lifestyle, leisure, people, and society topics tailored to the Styria region of Austria. The publication is sold through print subscriptions (limited, unlimited, gift, and trial tiers), digital PDF/E-Paper subscriptions, combined print+digital bundles, and single-issue sales via its own online shop and Austrian newsstands.

Product overview

Die STEIRERIN is a regional women's lifestyle magazine published by Die STEIRERIN Verlags GmbH & Co KG based in Graz, Austria. The magazine serves as the core product, appearing 10 times annually with content covering Fashion, Beauty, Lifestyle, Freizeit (Leisure), People, and Society topics tailored to Styria. The primary product line includes various subscription tiers: the print magazine (Jahres-Abo Print), digital E-Paper editions (PDF-Abo), and combined print+digital packages (Kombi Print- und PDF-Abo), ranging from 3-month trial subscriptions to unbefristet (open-ended) annual plans. The publication also produces special guidebook editions such as the Haustierguide (Pet Guide) and themed Ratgeber guides, and hosts the annual STEIRERIN AWARDS gala event.

Differentiator

Problem solved

Functional benefit

Products and services

• Die STEIRERIN Magazine (Print Edition) Regional women's lifestyle magazine published 10 times per year in print, covering Fashion, Beauty, Lifestyle, Leisure, People, and Society topics for women in Styria, Austria. Offered through multiple subscription tiers (3-month trial, annual limited, annual unlimited, gift) and single-issue sales, with free home delivery on subscriptions.
• STEIRERIN E-Paper (Digital Edition)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• HYLO (Ursapharm)minorGTM or Marketing Partner · 30 June 2026HYLO (Ursapharm), a specialist in dry eye care and eye health products, partnered with STEIRERIN to run the 'Most Beautiful Moment of Austria 2026' contest. The campaign invited readers to submit photos of their favorite moments, with prizes of 8x2 summer packages containing HYLO Care and skjur products. HYLO benefits from STEIRERIN's readership reach and brand engagement, while STEIRERIN provides a content marketing platform for the brand.
• skjurminorGTM or Marketing Partnerskjur, a skincare brand, co-sponsored the HYLO Augenblick 2026 contest alongside HYLO, providing summer packages as prizes. The partnership was coordinated through STEIRERIN's contest platform, combining skjur's skincare products with HYLO's eye care range in the prize packages.
• Brauerei Murau (Murauer Bier)minorGTM or Marketing PartnerBrauerei Murau is the regional brewery behind Murauer Bier, featured in STEIRERIN content as the official drink partner of the Wiener Donauinselfest 2026. Murique Number 1, a premium spirit mixed drink produced by the brewery, was featured in the magazine's lifestyle content. This represents editorial coverage with potential promotional elements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Woman (Austrian edition): Broad incumbent: a national-scale Austrian women's lifestyle magazine with overlapping categories (fashion, beauty, lifestyle, people). Not Styria-specific and broader in geographic reach; competes for the same Austrian advertising wallet that STEIRERIN's advertisers also buy.
• Madonna / Diva (regional women's press, Austria): Broader incumbent: a long-running Austrian women's lifestyle/news magazine brand with national distribution. Comparable business model (subscription + advertising + digital) but wider geographic footprint and longer publishing history than STEIRERIN.

Direct peers

• Burgenländerin: Direct peer: Burgenland's regional women's magazine and a Bundesländerinnen network member. Closely comparable as a smaller-state regional title using the same group infrastructure as STEIRERIN.
• Oberösterreicherin: Direct peer: Upper Austrian regional women's magazine in the Bundesländerinnen network. Same content verticals, same print+digital+advertising revenue mix, same group economics as STEIRERIN.
• Wienerin: Direct peer: Vienna's regional women's lifestyle magazine and a fellow Bundesländerinnen network title. Same subscription tiers, same template, same distribution; comparison is one-to-one except for geography (Vienna vs. Styria).
• Die Niederösterreicherin: Direct peer: regional women's lifestyle title for Lower Austria within the Bundesländerinnen network. Comparable product (10 issues/year, fashion/beauty/lifestyle), comparable subscription economics, and shared group infrastructure.
• Die Tirolerin: Direct peer: a regional Austrian women's lifestyle magazine for Tyrol published within the same Bundesländerinnen network, operating the identical WordPress/Bundesländerinnen theme, joint shop, and multi-tier subscription model as STEIRERIN. Most directly comparable because the operating playbook is shared.
• Salzburgerin: Direct peer: Salzburg-based regional women's lifestyle title within the Bundesländerinnen network. Mirrors STEIRERIN's magazine cadence, subscription tiers, and joint shop platform.
• Kärntner Monat (Kärntnerin): Direct peer: Carinthia's regional women's magazine in the same Bundesländerinnen group. Directly comparable audience profile, content mix, and distribution; competing for Austrian regional-women advertising share.
• Vorarlbergerin: Direct peer: Vorarlberg regional women's lifestyle magazine in the same Bundesländerinnen network. Comparable publication frequency, subscription pricing, and editorial mix to STEIRERIN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diesteirerin
• Instagraminstagram.com/diesteirerin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Styrian