What SuperShow does

SuperShow is the trading name of Ard Software Ltd, an Irish private software company founded in 2000 and headquartered in Midleton, County Cork. The company develops and sells a cloud-based SaaS event management platform purpose-built for agricultural shows, with secondary extensions into festivals, conferences, trade exhibitions, awards, and ticketing. The core product unifies competition management, trade exhibition coordination, membership administration, sponsorship management, ticketing, dynamic website content management, live results publishing, and CRM in a single integrated platform, delivered with mobile and tablet interfaces that enable live ringside judging and real-time gate validation via QR codes. The platform supports a Virtual SuperShow edition for online competitions and is complemented by standalone sub-brands Dotser Tickets (ticketing) and FundMajor (fundraising).

SuperShow operates offices in Ireland (HQ), the United Kingdom (London), and Australia (Sydney), and serves customers across Ireland, the UK, Australia, New Zealand, and the United States. The company monetizes through annual SaaS subscriptions with flexible payment options introduced in 2023, and processes payments via integrations with Stripe, Global Payments, Opayo, and Xero. Customer concentration sits primarily in agricultural shows and field days (Tullamore Show, Cork Summer Show, NZ Agricultural Show, Dowerin Machinery Field Days, Wagin Woolorama), with secondary penetration into music awards (LIVE Music Awards UK) and wildfowl carving competitions (Ward World Championships). Distribution is led by direct enterprise field sales supported by association partnerships with the ASAO, Irish Shows Association, Agricultural Shows Australia, and the IAFE, plus sponsored presence at industry conferences and webinars. The company is privately held and founder-led, with Loughnan Hooper as CEO and Ciara Kinnarney as SuperShow Manager, and has received Enterprise Ireland Market Development Fund support for international expansion.

Name

SuperShow

Legal name

Ard Software Ltd

Website

https://supershowmanagementsystem.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperShow, the trading name of Ireland-based Ard Software Ltd, is a cloud-based SaaS event management platform built primarily for agricultural shows and field days, with secondary modules for festivals, conferences, trade exhibitions, awards, ticketing, and fundraising, serving customers across Ireland, the UK, Australia, New Zealand, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Tullamore

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Annual subscription-based licensing model for the SuperShow event management platform. Delivered as cloud-based hosted service with flexible payment options including upfront annual payment or installment plans. Pricing varies based on event requirements and features needed.
2. Software as a Service (SaaS): Platform delivered as SaaS with annual license agreement. Flexible payment options were introduced in 2023 to accommodate shows with different cash flow needs, offering mix of upfront and installment payment plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SuperShow is a cloud-based SaaS event management platform that lets agricultural shows, festivals, conferences, and other event organizers run competitions, trade exhibitions, ticketing, membership, sponsorship, websites, and CRM from a single integrated system. It is delivered as an annual subscription and serves customers such as the Tullamore Show, New Zealand Agricultural Show, and Cork Summer Show across Ireland, the UK, Australia, New Zealand, and the USA.

Product overview

SuperShow is an event management software platform offering a unified system for managing agricultural shows, festivals, conferences, and events. The core product is SuperShow Agricultural Shows, which integrates with separate modules including SuperShow Events, SuperShow Festivals, SuperShow Trade Exhibition, SuperShow Tickets, SuperShow Conference Software, and SuperShow Awards Software. The platform also offers Virtual SuperShow for online events and includes Dotser Tickets for ticketing and FundMajor for fundraising campaigns. All products share a central dashboard with CRM, contact management, and reporting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SuperShow Trade Exhibition: Trade exhibition management software for trade shows
• SuperShow Tickets
• SuperShow Awards
• SuperShow Conference
• SuperShow Festivals
• Dotser Tickets
• FundMajor
• SuperShow Agricultural Shows

Products and services

• SuperShow Agricultural Shows Central event software platform for managing agricultural shows, including competition management, trade exhibitions, sponsor management, membership handling, ticketing, and live results reporting via smartphone or tablet. Used by flagship agricultural shows such as Tullamore Show, New Zealand Agricultural Show, and Cork Summer Show.
• SuperShow Events Central event software platform for managing events, concerts and gigs with guest lists, VIP accreditation, merchandise shop, and digital ticketing.
• SuperShow Festivals Festival management platform including vendor and exhibitor management, artist accreditation, stage and crew management, VIP accreditation, and festival ticketing.
• SuperShow Trade Exhibition Trade exhibition management software with integrated trade passes, exhibitor management, dynamic website publishing, awards judging, and sponsorship management.
• SuperShow Tickets Ticketing platform for selling tickets online with QR code scanning via mobile phone, real-time validation, flexible ticket types, promo codes, and multi-gate access control.
• SuperShow Conference Software Conference management platform for delegate management, trade exhibitions, sponsorship, website content management, and access control.
• SuperShow Awards Software Awards management software for managing multiple award events with anonymous judging, sponsor management, shortlisting, and automated winner announcement cards.
• Virtual SuperShow Virtual event platform enabling online competition entries with video, photograph, and file uploads, virtual judging, and live result streaming.
• FundMajor Fundraising platform for clubs, charities and organisations featuring participant profiles, sponsor links, and social sharing across multiple platforms.
• Dotser Tickets Next-generation ticketing platform with QR code validation via smartphone camera, real-time scanning updates, and digital and printed ticket support.

Quantifiable outcome

• Admin time reduced by 25% in first year of implementation (reported by users)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Agricultural Shows Australia (ASA)coreGTM or Marketing PartnerSuperShow is a proud corporate member of Agricultural Shows Australia, supporting the ASA's mission to promote agricultural shows across Australia. As corporate member, SuperShow participates in the ASA's national conference and receives recognition in the Ring Newsletter and ASA website.
• Association of Show and Agricultural Organisations (ASAO)coreGTM or Marketing PartnerASAO represents UK agricultural, horticultural, equine and countryside events. SuperShow sponsors the ASAO annual conference handbook and syndicate sessions, maintaining active presence at conferences to demonstrate the platform to member shows.
• Irish Shows Association (ISA)coreGTM or Marketing PartnerISA is the official recognized body representing Irish Agricultural Shows. SuperShow developed the ISA SuperShow Platform specifically for ISA member shows, providing centralized management for over 60 shows across Ireland.
• International Association of Fairs & Events (IAFE)minorGTM or Marketing PartnerIAFE represents fairs and expositions globally. SuperShow participates as exhibitor at IAFE conferences to build international presence and connect with event organizations worldwide.
• Alberta Association of Agricultural SocietiesminorGTM or Marketing PartnerListed as affiliate partner on SuperShow website, representing agricultural societies in Alberta, Canada.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aventri: Event management software platform offering registration, venue sourcing, and event technology for meetings and conferences. Comparable as broader event management SaaS, though Aventri focuses on corporate meetings and conferences rather than the agricultural show niche.
• Cvent: Enterprise event management platform owned by Blackstone, specializing in meetings, conferences, and trade shows. Comparable as a SaaS event management provider with module-based architecture, though Cvent targets larger corporate events rather than agricultural shows.
• Eventbrite: Public horizontal event management and ticketing platform serving millions of events globally. Comparable as a SaaS event management provider, though Eventbrite targets a much broader range of event types rather than specializing in agricultural shows.
• Ungerboeck: Event and venue management software platform serving trade shows, conferences, and exhibitions worldwide. Comparable as long-established event management SaaS with deep trade show functionality, though typically serving larger venues and organizers than agricultural shows.

Direct peers

• OpenWater: Awards and judging management platform used by organizations to run competitions, calls for entries, and peer-reviewed programs. Directly comparable to SuperShow Awards Software — both serve the awards/judging/competition management use case with similar functionality.
• RainFocus: Event management platform for trade shows, conferences, and exhibitions with integrated registration, lead capture, and content delivery. Comparable as enterprise-focused event management SaaS serving trade shows and exhibitions — directly competing with SuperShow's Trade Exhibition module.
• Bizzabo: Event management SaaS platform offering event registration, ticketing, and attendee engagement for B2B events and conferences. Comparable as a mid-market event management SaaS with module-based functionality, though Bizzabo focuses on corporate/B2B events rather than agricultural shows.
• Expo Logic: Trade show and conference management platform offering exhibitor portal, registration, lead retrieval, and event management tools. Comparable as a trade-show-focused SaaS with overlapping exhibitor and registration functionality to SuperShow's Trade Exhibition module.
• Map Your Show: Trade show and event management software platform offering exhibitor management, floor plans, and attendee engagement tools. Directly comparable to SuperShow's Trade Exhibition module, with similar mid-market positioning and similar feature focus on exhibitor workflows.
• eShow: Event management platform serving trade shows, conferences, and conventions with exhibitor management, registration, and floor plan tools. Comparable as a mid-market event management SaaS with overlapping trade show functionality to SuperShow's Trade Exhibition module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/supershowmanagement
• Xx.com/SupershowP
• Facebookfacebook.com/supershowp
• LinkedInlinkedin.com/company/supershow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperShow