Wellbe Counselling and Psychology

What Wellbe Counselling and Psychology does

Wellbe Counselling and Psychology is an Australian private mental health practice operating under the legal entity Wellbe Health Services (ABN 71 614 782 811), founded in 2012 to improve access to psychological services in Sydney. The practice operates three named clinic locations in Western Sydney — Burwood, Parramatta and Riverstone — and lists a fourth clinic referenced in scale commentary, employing over 30 psychologists, counsellors, social workers and student practitioners trained in evidence-based modalities including Cognitive Behavioural Therapy, Dialectical Behaviour Therapy, Acceptance and Commitment Therapy, and Schema Therapy. Service delivery spans face-to-face sessions, telehealth video, and 20-minute bulk-billed phone check-ins.

The core revenue model is a tiered offering built around Medicare's Better Access scheme: bulk-billed individual sessions (up to 10 per year) and bulk-billed group sessions (20 hours) with no gap fee for clients holding a Mental Health Care Plan from their GP, followed by an Affordable Therapy Support tier at $95 out-of-pocket for an additional 10 sessions, private fee services at $196 per 50-minute session for non-Medicare clients, and a trainee practitioner line at $55 per session. A secondary B2B revenue stream rents clinical rooms to practitioners in Sydney and Melbourne. Underlying technology is non-proprietary, comprising Squarespace-hosted web presence, Google Analytics, Meta pixel advertising tracking, and SurveyMonkey for client feedback.

The go-to-market motion is predominantly direct-to-consumer through GP referrals under Medicare, supplemented by Google search visibility for "bulk billing psychologist" queries, Facebook remarketing, an email newsletter, and links to community mental health resources. Clients also self-acquire via direct phone and email inquiries to clinics.

Name

Wellbe Counselling and Psychology

Legal name

Wellbe Health Services

Website

https://wellbe.net.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbe Counselling and Psychology is an Australian private mental health practice operating multiple Sydney clinics with 30+ practitioners, delivering Medicare bulk-billed and private psychological services to individual clients.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Bulk billing psychology
• Mental health counselling
• Evidence-based psychotherapy
• Group therapy programs
• Psychological assessment services

Headquarters

HQ city

Burwood

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Billing (Medicare): Wellbe provides bulk-billed psychological services under Medicare's 'Better Access' scheme. Eligible clients with a Mental Health Care Plan from their GP can access sessions at no direct cost. Under this model, 10 individual sessions and 10 group sessions are available with no gap fee charged. Short 20-minute phone check-in sessions are also bulk billed. This represents their primary revenue stream for Medicare-eligible clients.
2. Affordable Therapy Support (Mixed Billing): For clients under a mental health plan who have exceeded their bulk-billed allocation, Wellbe offers 10 additional low-cost sessions at $95 out-of-pocket per session. This provides ongoing revenue from existing clients transitioning from fully bulk-billed to partially covered services.
3. Private Pay Services: Clients without Medicare coverage pay $196 per 50-minute session for psychological services. Many private health funds cover psychology services as part of their Extras cover, allowing some clients to claim rebates.
4. Trainee Practitioner Sessions: Student counsellor sessions at $55 per session provide affordable ongoing counselling. Additionally, a $50+GST room reservation fee is charged for unlimited longer sessions with trainee practitioners, offering a low-cost alternative for clients not seeking bulk-billed services.
5. Office Space Rental: Wellbe offers Sydney-wide and Melbourne room hire to practitioners at competitive rates with half-day and full-day options, and preferential rates for long-term schedules. This represents a B2B revenue stream from practitioners renting clinical space.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wellbe Counselling and Psychology provides bulk-billed and private psychological services through clinics in Burwood, Parramatta, Riverstone, and Melbourne, offering individual therapy, group therapy, telehealth, and psychometric assessments. Services are delivered by 30-plus registered psychologists, counsellors, and mental health social workers using evidence-based modalities such as CBT, DBT, ACT, and Schema Therapy. The practice also hires consulting rooms to external practitioners as a secondary offering.

Product overview

Wellbe Counselling and Psychology operates as a bulk-billing psychology practice network with three Sydney clinics (Burwood, Parramatta, Riverstone). The core offering consists of Medicare bulk-billed mental health sessions under the 'better access' scheme, supplemented by private fee services. The service portfolio includes short bulk-billed phone sessions, longer affordable therapy sessions ($95 out-of-pocket), bulk-billed group programs, and trainee counsellor sessions ($55). The practice also offers private pay options ($196/session) and psychometric testing services. All services utilize evidence-based therapeutic approaches including CBT, DBT, ACT, and Schema Therapy, delivered via over 30 practitioners through face-to-face and telehealth modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk-Billed Individual Psychology Sessions One-on-one psychological therapy sessions delivered by registered psychologists and mental health social workers, billed directly to Medicare with no out-of-pocket cost to eligible clients referred under a Mental Health Treatment Plan.
• Bulk-Billed Group Therapy Sessions Group-format psychological therapy sessions delivered to multiple clients simultaneously, billed directly to Medicare for eligible participants under the Better Access scheme.
• Affordable Therapy Support (Mixed Billing) Individual therapy sessions priced at $95 per session with a partial Medicare rebate and a reduced out-of-pocket gap, targeting clients seeking lower-cost care outside the fully bulk-billed tier.
• Private Psychology Sessions Full-fee one-on-one psychological therapy sessions priced at $196 per consultation, available to clients who do not use Medicare billing or who require non-rebated services.
• Trainee Counsellor Sessions Lower-cost individual therapy sessions delivered by supervised counsellor trainees at $55 per session, providing budget-friendly access to psychological care.
• Psychometric Testing and Assessments Formal psychometric testing and psychological assessments conducted by qualified practitioners, supporting diagnostic clarification, cognitive assessment, and treatment planning.
• Mental Health Social Work Services Counselling and psychosocial support delivered by qualified mental health social workers as part of the broader allied health offering, suitable for clients seeking support alongside psychological therapy.
• Consulting Room Hire Hourly or sessional hire of consulting rooms at Wellbe's clinic locations to external allied health practitioners who need a physical practice space for their own client sessions.

Quantifiable outcome

• 10 individual sessions and 10 group sessions available at no gap fee under Medicare
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Black Dog Institute: Australian clinical and research institution delivering evidence-based digital mental health programs (e.g., myCompass, Beacon) and clinician training. Overlaps in evidence-based modalities and clinician upskilling, indirectly shaping Wellbe's referral and talent landscape.
• ReachOut Australia: Australia's leading online youth mental health service providing free tools, peer support, and clinical referrals. Functions as a top-of-funnel channel that feeds clients into providers like Wellbe and as an indirect competitor for awareness among the same Medicare-eligible segment.

Emerging players

• Lysn: Australian online therapy matching and session platform connecting clients to psychologists for both Medicare-rebated and private sessions. Overlaps with Wellbe's private-pay, telehealth, and GP-referral pathways but differentiates through digital intake and matching.
• MindSpot Clinic: Australian digital mental health clinic affiliated with Macquarie University, delivering therapist-guided online treatment courses and clinician assessments. Comparable as a free/Medicare-funded outpatient mental health channel competing for the same anxiety/depression client pool.
• This Is About Me: Australian online counselling and psychology platform offering video, phone, and in-person sessions including Medicare-rebated options. Competes with Wellbe's telehealth delivery and mixed-billing model for the same horizontal consumer segment.

Direct peers

• Headspace Australia: National Australian youth mental health provider combining bulk-billed psychology, telehealth, and group programs. Directly comparable in model (bulk-billed under Medicare), population (young adults), and channel mix (in-clinic + digital), but at significantly larger scale.

Broad incumbents

• BetterHelp: Global, scaled teletherapy platform offering individual, couples, and teen therapy via subscription. While much larger and digital-first, it competes for the same private-pay and out-of-pocket psychology clients Wellbe serves, particularly via telehealth channels.

Regional players

• North Shore Psychology: Established multi-clinic Sydney psychology practice offering CBT, DBT, ACT and other evidence-based modalities with bulk-billing and private options. Comparable in service mix, modality breadth, and Sydney footprint, though geographically separate from Wellbe's western Sydney hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WellbePsychology
• LinkedInlinkedin.com/company/75653074/admin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbe Counselling and Psychology