Princeton Gastroenterology Associates

What Princeton Gastroenterology Associates does

Princeton Gastroenterology Associates (legal entity Princeton Gastroenterology Associates, PA; DBA "PGA") is a private, physician-owned single-specialty gastroenterology group founded in 1990 and headquartered in Princeton Junction, New Jersey. The practice employs five to six board-certified gastroenterologists (several holding FACG/FACP designations) alongside a nurse practitioner and a clinical/administrative support staff, for an overall headcount in the 51-100 range. PGA serves adult patients in the Central New Jersey region with diagnosis, evaluation, and management of gastrointestinal and liver disorders including GERD, IBS, IBD, celiac disease, hemorrhoids, and liver disease, and emphasizes colorectal cancer prevention through screening colonoscopy from age 45 onward.

The practice operates a full diagnostic and therapeutic GI service line: colonoscopy, upper endoscopy, flexible sigmoidoscopy, capsule endoscopy, breath testing (lactose, fructose, H. pylori, SIBO/lactulose), and FibroScan liver elastography, delivered through a co-located state-of-the-art Princeton Endoscopy Center housed at 731 Alexander Road, Suite 104. Underlying technology is commodity healthcare IT — Athenahealth electronic medical records and patient portal, Phreesia tablet-based check-in, and Doxy.me telemedicine — supplemented by the Echosens FibroScan device. Patient-facing capabilities include 24/7 online self-scheduling and provider-specific virtual waiting rooms, with advertised 1-2 week wait times for routine non-urgent visits.

Commercially, PGA is a fee-for-service medical practice reimbursed primarily through in-network insurance billing (Medicare, Horizon BCBS, Aetna, Oxford, Cigna, US Healthcare, United Healthcare), with out-of-network billing estimates available on request. The practice is independently physician-owned — explicitly not affiliated with a hospital system for ownership — but operates under the Allied Digestive Health network for administrative infrastructure (billing, compliance, HIPAA oversight), and maintains hospital privileges at Penn Medicine Princeton Medical Center for inpatient referrals. The go-to-market is direct-to-consumer and physician-referral, supported by a content-marketing website with educational blog content, patient testimonials, and SEO-driven appointment booking.

Name

Princeton Gastroenterology Associates

Legal name

Princeton Gastroenterology Associates, PA

Website

https://princetongi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Princeton Gastroenterology Associates is a private, physician-owned gastroenterology group founded in 1990 in Princeton Junction, NJ, serving adult patients in Central New Jersey with diagnosis and treatment of GI and liver disorders via five board-certified specialists and an on-site endoscopy center.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Procedure Centers (HLAFAIAE), Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology care
• Digestive disease treatment
• Endoscopy procedures
• Liver disease diagnostics
• Colonoscopy screening

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures including endoscopy, colonoscopy, capsule endoscopy, breath testing, and treatment services for gastrointestinal and liver disorders. Services are billed to insurance including Medicare, and the practice files insurance claims for patient reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Princeton Gastroenterology Associates is a physician-owned gastroenterology group practice that diagnoses, evaluates, and manages gastrointestinal and liver disorders. Its core services include colonoscopy, upper endoscopy, capsule endoscopy, flexible sigmoidoscopy, breath testing, FibroScan liver diagnostics, and telemedicine consultations, delivered through a five-physician team supported by clinical and administrative staff and an on-site state-of-the-art endoscopy center in Princeton Junction.

Product overview

Princeton Gastroenterology Associates is a premier gastroenterology group practice offering comprehensive digestive healthcare services through five board-certified physicians. The practice provides a full range of gastrointestinal diagnostic procedures including Colonoscopy, Upper Endoscopy, Capsule Endoscopy, Flexible Sigmoidoscopy, and Breath Testing, complemented by the Princeton Endoscopy Center for procedures. The practice specializes in treating acid reflux, Barrett's esophagus, inflammatory bowel disease, colorectal cancer prevention, and liver diseases. Additional services include FibroScan for non-invasive liver assessment, Diet & Nutrition Counseling for condition management, and Telemedicine for remote consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Diagnostic and screening procedure using a flexible, thin tube with a camera to examine the rectum and colon; serves as the gold standard for colorectal cancer detection and prevention and is recommended for adults starting at age 45. Offered to patients seeking routine screening or evaluation of GI symptoms at PGA.
• Upper Endoscopy
• Breath Testing
• Capsule Endoscopy
• Flexible Sigmoidoscopy
• FibroScan Liver Assessment
• Telemedicine Services
• Diet and Nutrition Counseling
• Princeton Endoscopy Center

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Allied Digestive HealthcoreOthersAllied Digestive Health is the parent organization/network that Princeton Gastroenterology Associates is affiliated with. The practice operates under the Allied Digestive Health umbrella, which provides administrative infrastructure including billing systems (athenahealth), compliance support, and centralized operations management.
• Penn Medicine Princeton Medical CentercoreOthersPrinceton Gastroenterology Associates maintains hospital privileges at Penn Medicine Princeton Medical Center, referring patients for inpatient care and procedures requiring hospital facilities when needed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta Gastroenterology Associates: One of the largest gastroenterology practices in the Southeast, offering comprehensive GI care including colonoscopy, endoscopy, and liver disease management through a multi-physician independent group model.
• GI Alliance: Largest gastroenterology practice network in the United States, operating across multiple states with a physician-led model. Directly comparable as a multi-site independent GI group practice delivering colonoscopy, endoscopy, and liver disease management.
• Gastro Health: National gastroenterology practice platform operating across multiple states. Comparable as a large multi-physician GI group offering screening, diagnostics, and advanced GI procedures with integrated endoscopy centers.
• Capital Digestive Care: Large multi-location gastroenterology practice in the Mid-Atlantic region. Comparable as a physician-owned independent GI group practice offering comprehensive diagnostic and therapeutic gastroenterology services across multiple locations.
• MNGI Digestive Health: Multi-physician independent gastroenterology practice in the Minneapolis region offering comprehensive GI care, advanced endoscopy, and liver disease management through a physician-owned group model.
• Borland Groover: Large independent gastroenterology specialty practice in Florida providing comprehensive GI services including diagnostic endoscopy, colonoscopy, and liver care. Comparable multi-physician independent GI group practice model.
• Allied Digestive Health: Parent network and direct organizational peer. Allied Digestive Health is the umbrella organization that Princeton Gastroenterology Associates operates within, comprising multiple GI practices across the Northeast with shared administrative infrastructure including athenahealth billing and centralized compliance.
• Red Bank Gastroenterology: Sister practice within the Allied Digestive Health network in New Jersey. Directly comparable as an independent gastroenterology practice under the same parent network, offering similar comprehensive GI services in a regional New Jersey market.
• Digestive Health Associates: Independent gastroenterology practice network offering comprehensive GI care including colonoscopy, endoscopy, and liver diagnostics. Comparable multi-physician independent group practice model serving regional markets.

Broad incumbents

• Penn Medicine Gastroenterology: Hospital-affiliated gastroenterology department at Penn Medicine, where Princeton Gastroenterology Associates holds hospital privileges. Comparable in offering comprehensive GI services but operates as part of a large academic health system rather than as an independent practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Princeton-Gastroenterology-Associates-106893465238650

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Gastroenterology Associates