Red Bank Gastroenterology

What Red Bank Gastroenterology does

Red Bank Gastroenterology is a physician-owned gastroenterology and hepatology medical practice based in Red Bank, New Jersey, serving adult patients in the greater Monmouth County area. Founded in 1993, the practice operates with nine fellowship-trained, board-certified physicians and is affiliated with Allied Digestive Health, a consortium of gastroenterology practices. It delivers outpatient consultations, management of chronic GI conditions (including IBD, IBS, GERD, celiac disease, and hemorrhoids), and liver disease treatment, supplemented by a telemedicine channel via Doxy.me.

The practice's core technical offering is built around its affiliated outpatient facility, the Endoscopy Center of Red Bank (ECORB), which holds AAAHC accreditation and has operated since 1993. The clinical portfolio spans colonoscopy, upper endoscopy (EGD), flexible sigmoidoscopy, capsule endoscopy, ERCP, endoscopic ultrasound (EUS), and advanced procedures including SpyGlass cholangioscopy, Endoscopic Mucosal Resection, and OverStitch suturing. FibroScan liver elastography provides non-invasive liver fibrosis assessment. Hospital-based coverage is provided 24/7/365 at Riverview Medical Center.

Revenue is generated through insurance-billed office visits, endoscopic and diagnostic procedures performed at the Endoscopy Center, hospital-based acute care, telemedicine consultations, and a broad payer mix including Aetna, Amerihealth, Cigna, Horizon BCBS, Medicare, and United Healthcare. Distribution is entirely direct-to-consumer via appointment scheduling through the practice website, phone, or in-person; ancillary technology partnerships include Athenahealth (billing portal) and HealthMark Group (medical records requests). No public revenue, funding, or M&A activity is disclosed.

Name

Red Bank Gastroenterology

Legal name

Allied Digestive Health

Website

https://rbgastro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Bank Gastroenterology is a physician-owned gastroenterology and hepatology practice in Red Bank, New Jersey, serving adult patients in Monmouth County with nine fellowship-trained physicians, offering endoscopic procedures, liver disease management, and telemedicine under Allied Digestive Health.

Ownership category

akta.pro rank

Product category

Gastroenterology and Hepatology Medical Services

NAICS

Offices of Physicians (62111), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Procedure Centers (HLAFAIAE), Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC)

Keywords

• Gastroenterology services
• Hepatology care
• Endoscopy procedures
• Liver disease treatment
• Colon cancer screening

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Office Visits: Consultation and follow-up appointments for GI conditions and diseases
2. Endoscopic and Diagnostic Procedures: Revenue from colonoscopy, upper endoscopy, capsule endoscopy, ERCP, and other diagnostic/therapeutic procedures performed at the Endoscopy Center of Red Bank
3. Hospital-Based Care: Acute inpatient hospital care services provided 24 hours/day at Riverview Medical Center
4. Telemedicine Services: Virtual consultations and follow-up appointments via telemedicine platform
5. Insurance Billing: Practice accepts insurance and files claims for patient reimbursement; accepts wide range of insurance providers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Red Bank Gastroenterology is a medical practice that delivers gastroenterology and hepatology care to adult patients, including diagnostic consultations, endoscopic procedures (colonoscopy, capsule endoscopy, ERCP, flexible sigmoidoscopy, hemorrhoid banding, upper endoscopy), and FibroScan liver assessments. The practice operates from its main office at 365 Broad Street in Red Bank, NJ, and performs most procedures at the affiliated, AAAHC-accredited Endoscopy Center of Red Bank. Patients can also access the practice through telemedicine appointments and 24/7 acute inpatient care provided at Riverview Medical Center.

Product overview

Red Bank Gastroenterology is a medical practice offering a comprehensive range of gastroenterology and hepatology services. The practice operates the Endoscopy Center of Red Bank (accredited since 1993) as its primary facility for performing procedures including Colonoscopy, Capsule Endoscopy, ERCP, Flexible Sigmoidoscopy, Hemorrhoid Banding, and Upper Endoscopy (EGD). The practice also provides FibroScan for non-invasive liver assessment, telemedicine appointments for remote consultations, and manages a broad spectrum of GI conditions through diet, nutrition, and medical treatment programs. With nine fellowship-trained, board-certified physicians, the practice serves the greater Monmouth County area from its Red Bank location.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy A procedure using a flexible, thin tube with a camera and light source to examine the inside of the rectum and colon; recognized as the gold standard for detecting or preventing colon cancer and recommended for adults starting at age 45.
• Capsule Endoscopy A procedure in which a patient swallows a vitamin-sized pill with a camera inside that transmits images of the small intestine and esophagus as it travels through the GI tract via natural peristalsis.
• Endoscopic Retrograde Cholangiopancreatography (ERCP) An endoscopic procedure combined with X-rays that enables diagnosis and treatment of problems in the liver, gallbladder, bile ducts, and pancreas.
• Flexible Sigmoidoscopy An internal exam of the lower part of the large intestine (colon) using a short, thin, flexible, lighted tube with a camera at the tip to investigate abdominal pain, rectal bleeding, bowel habit changes, and chronic diarrhea.
• Hemorrhoid Banding An outpatient, nonsurgical procedure in which a provider places a small rubber band around the base of an internal hemorrhoid to cut off its blood supply, causing it to shrink and fall off.
• Upper Endoscopy (EGD) An examination of the esophagus, stomach, and upper part of the small intestine (duodenum) using a long, thin tube with a tiny camera, used for both diagnosis and treatment of upper GI conditions.
• FibroScan A non-invasive diagnostic device offered in-office that measures the elasticity of liver tissue and detects fibrosis, serving as a non-surgical alternative to traditional liver biopsy with real-time results.
• Endoscopy Center of Red Bank Accredited outpatient endoscopy facility where most endoscopic procedures such as colonoscopy and EGD are performed; in operation since 1993 under AAAHC accreditation.
• Telemedicine Services Virtual appointments allowing patients to consult with gastroenterologists remotely through a secure video conferencing platform (Doxy.me).
• GI Disease Management Programs Clinical management programs for conditions including Celiac Disease, Constipation, GERD, Hemorrhoids, Inflammatory Bowel Disease (Crohn's and Ulcerative Colitis), and Irritable Bowel Syndrome.
• Diet & Nutrition Services Nutritional resources and counseling including High Fiber, Lactose-Free, Low Fiber, and Bland Diets to help prevent and manage digestive disorders.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Endoscopy Center of Red Bank (ECORB)coreStrategic or Co-development Partner · 1 January 1993Affiliated outpatient endoscopic procedure facility where most endoscopic procedures including colonoscopy and EGD are performed. Has been in operation since 1993 and achieved AAAHC accreditation.
• Riverview Medical CentercoreStrategic or Co-development PartnerHospital affiliation providing acute inpatient hospital care 24 hours/day, 365 days/year. Physicians provide emergency care for patients at this facility.
• Allied Digestive HealthcoreStrategic or Co-development PartnerParent organization formed by a group of gastroenterology practices to provide quality care while adapting to changes in health care delivery. Practice correspondence may come from Allied Digestive Health while maintaining same location and physicians.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Capital Digestive Care: Large independent gastroenterology practice in the Mid-Atlantic with multiple offices and affiliated endoscopy centers offering colonoscopy, ERCP, EUS, and FibroScan. Directly comparable specialty-mix, outpatient endoscopy-center ownership, and physician group structure.
• Allied Digestive Health: Parent consortium/network of gastroenterology practices across the Northeast, of which Red Bank Gastroenterology is a member. Operates the same clinical model (multi-physician GI practice, affiliated endoscopy centers, shared billing via Athenahealth), making it the closest structural and operational comparable.
• Digestive Health Associates of Texas (DHAT): Large multi-location independent gastroenterology group with full advanced procedure offering (ERCP, EUS) and affiliated ASCs. Closely comparable on practice model and procedure mix, serving a different geography.
• New York Gastroenterology Associates (NYGA): Multi-physician gastroenterology practice in Manhattan offering colonoscopy, EGD, capsule endoscopy, ERCP, and FibroScan within a private-practice model. Directly comparable specialty offerings and physician-group structure, though serving an urban rather than suburban catchment.
• Borland Groover: One of the largest independent gastroenterology groups in the Southeast, offering a comparable menu of advanced procedures (ERCP, EUS, capsule endoscopy) and operating accredited outpatient endoscopy centers. Highly comparable on service lines and group-practice economics.

Broad incumbents

• Atlanta Gastroenterology Associates: Large, established multi-office gastroenterology group serving metro Atlanta with a broad subspecialty procedure portfolio and affiliated endoscopy centers. Comparable on specialty breadth, though it operates at much greater scale than Red Bank Gastroenterology.
• Gastro Health: National PE-backed gastroenterology platform with hundreds of physicians across multiple states, operating a network of outpatient endoscopy centers. Comparable service line and endoscopy-center model, though materially larger and capital-backed, making it both a competitor and a potential acquirer of RBG-style practices.
• PE GI Solutions (formerly Practice Excellence): Ambulatory GI services and endoscopy-center operator partnering with independent GI practices, offering ASC management and ancillary revenue support. Comparable business model targeting community GI practices with ASC ownership.

Regional players

• Princeton Gastroenterology Associates: Independent gastroenterology group serving the greater Princeton/central New Jersey market with similar procedural offerings. Geographic peer operating in the same NJ healthcare ecosystem, drawing patients from overlapping referral networks.

Emerging players

• One Medical (Amazon One Medical): Primary-care platform increasingly offering in-house specialty referrals including GI; competes for screening-eligible adults and patients seeking convenient, digitally enabled GI access. Indirect peer from a patient-acquisition perspective rather than direct procedural competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/rbgastro
• Facebookfacebook.com/rbgastro
• LinkedInlinkedin.com/company/red-bank-gastroenterology-associates-p.a.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bank Gastroenterology