Escola do Marketing Digital

What Escola do Marketing Digital does

Escola do Marketing Digital is a Brazilian digital marketing education company founded in 2010 by Jessé Rodrigues and operated as Escola de Marketing Digital LTDA. Headquartered on Avenida Paulista in São Paulo with a secondary office in Porto Alegre, the company delivers subscription-based online training in Portuguese to digital beginners, entrepreneurs, agencies, and corporate employees across Brazil. Its curriculum spans beginner courses (Marketing Digital para Iniciantes, Método REI), intermediate specialist certifications (Paid Traffic & SEO, Conversion & Online Sales, Social Media & Content Marketing, Metrics & Optimization, Planning), and advanced programs (Consultor 15K, Funnel Secrets, Seu Conhecimento Vale Milhões).

The platform is built around an online learning management system hosting 550+ video lessons and 300+ hours of content, supplemented by weekly live Q&A sessions, downloadable templates and spreadsheets, and a community of 120,000+ students hosted on Facebook. The core technology stack is a video-based LMS with live session capabilities and community integration; no proprietary AI, API, or SDK layer is disclosed. Distribution is entirely self-serve via the website (escoladomarketing.digital), with WhatsApp Business and email as supporting channels.

The business model is straightforward recurring subscription. Customers access a monthly plan at R$79.90 (with a 7-day free trial) or an annual plan at 12x R$69.90 that adds 90-day mentorship with founder Jessé Rodrigues. Corporate training engagements with 100+ enterprise clients (HP, L'Oréal, Telefónica, Gol, G1, Unimed RS, Leroy Merlin, AES Eletropaulo, RBS TV, Telecine, Record TV RS, Correio do Povo) provide a secondary project-based revenue stream. The company is fully bootstrapped, founder-owned, and operates with 11-50 employees.

Name

Escola do Marketing Digital

Legal name

Escola de Marketing Digital LTDA

Website

https://escoladomarketingdigital.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Escola do Marketing Digital is a Brazilian subscription-based online education platform founded in 2010 that teaches digital marketing — SEO, paid traffic, conversion, and content — to individuals, entrepreneurs, agencies, and enterprises across Brazil, with a community of 120,000+ students.

Ownership category

akta.pro rank

Product category

Online Marketing Education

NAICS

Educational Services (611), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYCRAFAIAD

Digital Learning & Course Subscriptions

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

SECONDARYEDAGANAC

Sales & Customer Service Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Digital marketing education
• Online marketing courses
• Marketing training platform
• Digital business courses
• Online learning subscription

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription plans providing unlimited access to video courses, live weekly sessions, downloadable materials, and exclusive community access. Monthly plan at R$79.90/month with 7-day free trial. Annual plan at 12x R$69.90 including additional courses and 90-day mentorship with founder Jessé Rodrigues.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Escola do Marketing Digital is a Brazilian online education platform that sells subscription access to a digital marketing course library spanning beginner, intermediate, and advanced levels. The offering centers on 550+ video lessons, weekly live Q&A sessions, an exclusive Facebook community of 120,000+ students, downloadable templates and tool guides, and a 90-day mentorship with founder Jessé Rodrigues included in the annual plan. The company also delivers corporate training and consulting to large Brazilian enterprises.

Product overview

Escola do Marketing Digital is a comprehensive digital marketing education platform offering structured courses from beginner to advanced levels, delivered through a subscription-based model with two plans: a monthly plan (R$ 79.90/month) providing access to 12 courses, weekly live Q&A sessions, exclusive community, and downloadable materials; and an annual plan (12x R$ 69.90) adding 90-day mentorship with founder Jessé Rodrigues. The course portfolio includes Marketing Digital para Iniciantes and Método REI for beginners; specialization tracks in Marketing Planning, Paid Traffic & SEO, Conversion & Online Sales, Social Media & Content Marketing, and Metrics & Optimization for intermediate learners; and advanced programs like Consultor 15K, Seu Conhecimento Vale Milhões, and Funnel Secrets. The platform features over 550 video lessons, more than 300 hours of content, templates, spreadsheets, and tool guides, supported by a community of over 120,000 students.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing for Beginners (Marketing Digital para Iniciantes)

Quantifiable outcome

• Train up to R$ 15,000/month as a Digital Marketing Consultant
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FacebookcoreGTM or Marketing PartnerOfficial Facebook partnership for digital marketing training, leveraging Facebook's advertising platform expertise and marketing resources.
• DigitalksminorStrategic or Co-development PartnerPartnership with Digitalks, a Brazilian digital marketing education platform, for content and knowledge sharing in the digital marketing ecosystem.
• ABRADIminorStrategic or Co-development PartnerAssociation of Brazilian Digital Marketing Agencies partnership, with founder Jessé Rodrigues recognized as Professional of the Year by ABRADI-SP in 2017.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rock Content: Brazilian-born digital content and marketing education company (Rock University) that trains marketers, overlapping directly with EMD's content marketing and SEO/traffic courses.
• Digitalks: Brazilian digital marketing education platform and event organizer; named partner of EMD and competes in the same Brazilian Portuguese-language digital marketing training market with courses and events.

Broad incumbents

• HubSpot Academy: Free, globally recognized marketing and sales training platform with certifications; competes with EMD on inbound marketing, content marketing, and SEO training at the free/credible end of the market.
• Hotmart: Brazilian platform for selling and distributing digital products and online courses; competes with EMD both as an infrastructure provider and as a marketplace for competing digital marketing courses.
• Eduzz: Brazilian digital product sales platform that has awarded EMD's founder multiple 'Black Belt' awards; functions as a broader incumbent where EMD's courses are also distributed.
• Udemy: Global online course marketplace where many competing Portuguese-language digital marketing courses are sold; overlaps with EMD's self-serve, subscription-style digital marketing education offering.
• RD Station (Resultados Digitais): Leading Brazilian marketing automation platform with its own RD University education program; offers both software and training on inbound/digital marketing similar to EMD's curriculum.

Regional players

• Digital Marketing Institute: Globally certified digital marketing education provider; comparable in offering professional digital marketing certifications, but operates primarily outside Brazil where EMD is focused.

Emerging players

• Semrush Academy: Free SEO and digital marketing training from a leading SaaS vendor; competes with EMD's 'Especialista em Tráfego Pago & SEO' and content marketing tracks.
• Neil Patel (Neil Patel Digital / NP Digital): Globally recognized digital marketing educator and agency offering free and paid courses on SEO, content, and paid traffic that compete for the same self-directed learner audience EMD targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/escoladomarketingdigital
• Xx.com/EscolaMktDig
• LinkedInlinkedin.com/company/escola-do-marketing-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola do Marketing Digital