Poq
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Poq firmographics
Firmographics- Name
- Poq
- Legal name
- Poq Studio Limited
- Website
- https://poqcommerce.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Poq industry classification
Industry- Product category
- Mobile Commerce SaaS
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
Keywords
Where Poq is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Poq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Enterprise SaaS platform subscription model providing access to Poq's native app platform capabilities, including Ignite, SynApps, or Elevate tiers, with ongoing support, hosting, and platform updates. Subscription tiers vary by functionality level and customization options.
- Professional Services: Implementation, onboarding, and ongoing App Growth Services including strategic guidance, targeted campaigns, and continuous optimization for app launch and expansion.
- Agency Partner Services: Revenue from certified Elevate partners who build and deliver native apps using Poq's platform, creating new project opportunities and recurring revenue streams through the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ignite - Quick launch tier for rapid deployment |
| Subscription | Annual | SynApps - Omnichannel orchestration tier |
| Subscription | Annual | Elevate - Full customization tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels13 records
Poq product offering
Product offeringCore offering
Poq provides an enterprise-grade SaaS platform that enables large retailers, DTC brands, and B2B companies to launch and operate native iOS and Android shopping apps. The platform combines template-based rapid deployment, omnichannel orchestration, full SDK/API customization, and a visual content management tool, with pre-built connectors to major ecommerce, CRM, loyalty, payments, and analytics systems.
Product overview
Poq is an enterprise-grade native app platform providing a modular portfolio of products. The core platform includes Ignite for rapid deployment, SynApps for omnichannel customer hub experiences, and Elevate for full customization with SDKs/APIs. Supporting modules include poqstudio for visual content management, App Growth Services for strategic growth support, and Elevate Agency for partner enablement. The platform is available natively on Salesforce Commerce Cloud (SNAP) and Shopify, connecting to ecommerce, marketing, payment, analytics, and personalization tools through pre-built integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Ignite: A product for launching high-impact app experiences quickly using proven templates and out-of-the-box functionality.
- SynApps
- Elevate
- poqstudio
- Elevate Agency
- App Growth Services
Products and services
- Ignite A rapid-launch tier of the Poq platform enabling brands to deploy high-impact native shopping apps in weeks, with pre-built connectors to Shopify, Salesforce, Magento, BigCommerce, and other ecommerce platforms.
- SynApps An omnichannel customer hub tier of the Poq platform that orchestrates customer journeys by integrating loyalty, CRM, inventory management, and personalization via pre-built connectors.
- Elevate The full-customization tier of the Poq platform providing SDKs, APIs, and design flexibility for brands with internal development teams requiring complete control of their app roadmap.
- poqstudio A visual content management tool for marketing and digital teams to curate in-app journeys, update content, manage push notifications, and optimize experiences in real time without code changes.
- App Growth Services An expert growth service combining strategic planning, targeted acquisition campaigns, and continuous retention optimization to drive app reach, acquisition, and post-launch performance.
- Elevate Agency A partner enablement program that equips Systems Integrators and Agencies with SDKs, tools, pre-integrated retail connectors, training, and certification to deliver Poq-powered native apps to clients.
- Salesforce Native App Platform (SNAP) A native app platform listing on Salesforce AppExchange that delivers headless integration with Salesforce Commerce Cloud, enabling Salesforce merchants to build branded native mobile apps.
- Poq Shopify App An app on the Shopify App Store that enables Shopify merchants to launch native iOS and Android shopping apps integrated with their Shopify storefront.
Quantifiable outcome
- 2.7X higher conversion rates on app vs mobile web (median across 21 brands)
- +13 more outcomes
Companies that use Poq
Customer profileNamed customers36 records
Segments8 records
Ideal customer profiles3 records
Poq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability11 records
Feature8 records
Poq partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and strategic.
- SalesforcecoreSalesforce Commerce Cloud integration enabling headless connection to Poq's native mobile app platform. Poq also launched Salesforce Native App Platform (SNAP) on Salesforce AppExchange, creating the fastest path to unified commerce for Salesforce customers.
- ShopifycoreShopify integration with pre-built connectors for the commerce platform. Poq launched an app on Shopify App Store in October 2025 to bring native app commerce to enterprise merchants on the Shopify platform.
- BigCommercecoreSaaS e-commerce platform integration enabling BigCommerce merchants to access Poq's native mobile app technology.
- Adobe Commerce (Magento)coreAdobe Commerce (formerly Magento) integration providing composable, cloud-native e-commerce connection to Poq's native mobile app platform.
- AmpliencestrategicHeadless content management system and digital asset management partnership. Announced February 4, 2021. Eliminates duplication of management effort by providing out-of-the-box API plugins for centralized content production alongside native app control.
- AppsFlyercoreMobile measurement partner providing attribution and analytics across all marketing channels via tracking links for Poq-powered apps.
- AdyencorePayment processing integration providing end-to-end payment processing for seamless in-app payments across online, mobile, and in-store channels globally.
- AlgoliacoreAI-powered search and discovery platform integration providing lightning-fast, relevant search results to enhance product discovery and conversion in native apps.
- YotpocoreRetention marketing platform integration providing customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing capabilities.
- EmarsyscoreSAP Emarsys AI-powered marketing automation integration for personalized, omnichannel customer engagement campaigns.
- BazaarvoicecoreUser-generated content integration providing authentic reviews, questions and answers, and social photos across brand and retailer websites.
- BraintreecorePayPal-owned payment platform integration enabling credit cards, digital wallets, and PayPal acceptance with fraud protection.
- FirebasecoreGoogle-backed analytics platform integration helping build and run successful apps with fully managed backend infrastructure.
- AirshipcoreCustomer engagement platform integration for enterprise brands to deliver meaningful messages at every stage of the customer lifecycle.
- Dynamic YieldcoreMastercard AI-powered personalization and experience optimization platform integration for individualized content and product recommendations.
- ContentsquarecoreAI-powered digital experience analytics platform integration providing insights into user behavior through heatmaps, session replay, and journey analysis.
- OneTrustcoreTrust intelligence platform integration for privacy, data governance, AI governance, security compliance, and third-party risk management.
- DataDomecoreAI-powered bot protection and cyberfraud prevention integration detecting and blocking malicious bots and fraudulent activities.
- BloomreachcorePersonalization platform integration for delivering individualized customer experiences across digital channels.
- BambusercoreVideo commerce platform integration for shoppable live and pre-recorded videos enabling immediate conversion and enhanced customer experiences.
- AntavostrategicAI-powered loyalty management platform integration providing no-code workflows, omnichannel capabilities, and advanced personalization for loyalty programs.
- AttentivestrategicAI-powered mobile marketing platform integration for personalized SMS and email campaigns and two-way conversational commerce experiences.
- ScaylestrategicEnterprise headless commerce platform integration enabling brands to create scalable D2C experiences with composable architecture.
- StoryStreamstrategicVisual commerce platform using AI to curate and activate user-generated content, live video shopping, and shoppable social experiences.
- AccruestrategicDigital wallet platform integration providing embeddable stored value solutions for modern customer loyalty and reduced payment costs.
- OmetriastrategicCustomer data and experience platform (CDXP) for retail brands combining customer data unification with cross-channel marketing orchestration.
- Boost CommercecoreAI-powered search and discovery platform built specifically for Shopify stores providing intelligent search and product filtering.
- KPScoreCertified Elevate Partner - leading digital transformation consultancy specializing in composable commerce, omnichannel customer experiences, and enterprise technology implementation with deep expertise in SAP, Salesforce, and modern commerce platforms.
- BounteouscoreCertified Elevate Partner - end-to-end digital transformation consultancy delivering AI-Enhanced Experience Transformation, Agentic Business Reinvention, and Modern Business Platforms with 5,000 experts worldwide.
- Astound DigitalcoreCertified Elevate Partner - full-service digital transformation consultancy delivering end-to-end customer experiences by leveraging technology, data, AI, design, and marketing.
- P3 MediastrategicAgency Partner - results-obsessed e-commerce agency and certified Shopify Plus Partner specializing in omnichannel growth strategies, website development, and digital marketing.
- Lazer TechnologiesstrategicAgency Partner - digital product studio and Shopify Platinum Partner helping world-class companies bring ideas to market faster with e-commerce development and omnichannel experiences.
- L&G ConsultancystrategicAgency Partner - software development consultancy specializing in web and mobile application development, data platforms, AI solutions, and scalable technology strategies.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Poq competitors and assessment
Company assessmentOthers
- Algolia: Algolia is an AI-powered search and discovery platform widely integrated into Poq-powered apps. It is not a direct competitor to Poq's app platform, but it is a strategic technology partner that increasingly layers AI capabilities relevant to mobile commerce.
Direct peers
- Apadmi: Apadmi is a UK-based mobile product consultancy building native commerce and engagement apps for enterprise brands including retailers. Like Poq, it serves enterprise retail with native app builds and ongoing optimization services.
- Shopline: Shopline is a commerce platform for SMB and mid-market merchants, particularly in Asia, that includes mobile app store capabilities alongside its storefront tooling. It overlaps with Poq in serving growing merchants who need both storefront and app channels.
- Bloomreach: Bloomreach is a digital experience platform for commerce combining content, search, and personalization with commerce activation. It is a Poq integration partner but also competes for personalization and merchandising budget in retail.
- Airship (Urban Airship): Airship is a mobile customer engagement platform focused on app experience orchestration, push notifications, and journey analytics. It is a Poq integration partner but also an adjacent platform competing for omnichannel mobile engagement budget.
- Vajro: Vajro builds native mobile commerce apps for Shopify and BigCommerce retailers with push, loyalty, and live shopping features. It directly overlaps with Poq's mid-market Ignite/SynApps proposition for Shopify and BigCommerce merchants.
- Plobal Apps: Plobal Apps is a mobile app platform purpose-built for Shopify merchants, offering native iOS/Android apps with app commerce and personalization features. It is the closest direct competitor to Poq, especially after Poq's Shopify App Store launch.
- Appnovation: Appnovation is a digital commerce consultancy delivering composable, omnichannel customer experiences across mobile, web, and emerging channels. It competes with Poq's Elevate tier and SI/agency services for enterprise retail transformation work.
- Mobify: Mobify provides a headless mobile commerce platform for progressive web apps and native storefronts, with strong integrations into Salesforce Commerce Cloud. It competes with Poq on headless, composable mobile commerce for enterprise retailers.
- Mapp (formerly Emailvision): Mapp is a digital marketing and customer engagement platform with mobile push, personalization, and analytics capabilities. It overlaps with Poq's SynApps tier for omnichannel engagement and customer data orchestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poq social profiles
Digital presencePoq compliance and trust
Trust signalCompliance5 records
Poq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poq leadership team
Management profileNumber of profiles
Profiles5 records
Poq funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poq
What does Poq do?
Poq provides an enterprise-grade SaaS platform that enables large retailers, DTC brands, and B2B companies to launch and operate native iOS and Android shopping apps. The platform combines template-based rapid deployment, omnichannel orchestration, full SDK/API customization, and a visual content management tool, with pre-built connectors to major ecommerce, CRM, loyalty, payments, and analytics systems.
Is Poq a public or private company?
Poq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poq founded?
Poq was founded in 2012. It employs 51 to 100 people.
Where is Poq based?
Poq is headquartered in London, United Kingdom, in the Europe region.
How does Poq make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services and agency Partner Services.
Who are Poq's main competitors?
Algolia is listed as an others. Direct peers are Apadmi, Shopline, Bloomreach, Airship (Urban Airship), Vajro, Plobal Apps, Appnovation, Mobify and Mapp (formerly Emailvision).
Does Poq have an API?
Yes. Poq operates an API-first architecture that connects with existing digital stacks including CRM, analytics, personalization engines, and commerce platforms. The platform provides SDKs and APIs for customization and extension, enabling development teams to build fully native iOS and Android apps with enterprise-grade performance. The platform integrates through flexible APIs with Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and other ecommerce platforms.
What industry is Poq in?
Poq's product category is Mobile Commerce SaaS. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 5132 and its SIC code is 7370.