Select The Best
- Company typePrivate
- Founded1985
- HeadquartersCarson City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Select The Best firmographics
Firmographics- Name
- Select The Best
- Legal name
- Richdel, Inc.
- Website
- https://selectthebest.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Select The Best industry classification
Industry- Product category
- Equine Nutritional Supplements
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)
- akta.pro secondary industries
- Equine Nutrition & Therapeutic Diets (HLAMAHAE), Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)
Keywords
Where Select The Best is headquartered
LocationHeadquarters
- HQ city
- Carson City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Select The Best business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Equine Supplement Sales: Sale of nutritional supplements for horses including vitamins, minerals, joint support, hoof support, coat care, digestive health, and specialty products. Products sold in various sizes from 1lb to 40lb containers.
- Pet Product Sales: Sale of canine-specific supplements including MSM and HylaLUBE for dogs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HylaLUBE Joint Supplement in liquid form |
| Unit Pricing | Pay-as-you-go | Coat and mane supplements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Select The Best product offering
Product offeringCore offering
Select The Best manufactures and sells nutritional supplements for horses and dogs, formulated to address nutritional gaps in forage-based diets. The product line spans eight categories including vitamin and mineral support, joint support, coat/mane/tail care, hoof support, digestive health, weight gain, respiratory support, calming, electrolyte replacement, and feed-thru fly control. Products are manufactured in-house in the USA under FDA registered, NASC audited quality assurance processes.
Product overview
Select The Best is an equine nutrition company manufacturing nutritional supplements for horses and dogs. The product portfolio spans eight categories: Vitamin & Mineral Support (Stress-Pak, Vit-E-Sel Natural, Daily Balance), Joint Support (HylaLUBE, HylaLUBE Pellets, Legacy Pellets, Mega-MSM, MSM, Nu-Prine), Coat, Mane & Tail Support (Nu-Image, Nu-Image PLATINUM, Dark Horse Nu-Image, Nu-Image ClariFly), Hoof Support (Nu-Hoof Maximizer, Nu-Hoof Accelerator), Digestive/Weight Gain/Energy Support (Fiberpsyll 4 in 1, Nu-Weight, Sand-Lax, Wheat Germ Oil Plus), Health Specialty Products (Equi-Tussin, At-Ease, Select Complete), and Pet Products (HylaLUBE Canine, MSM Canine). Products are manufactured in-house using Best Manufacturing Practices with NASC quality assurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Stress-Pak Electrolyte supplement containing mineral salts lost in horse sweat, designed to maintain electrolyte balance for health and performance during competition, workouts, and heat stress.
- Vit-E-Sel Natural Vitamin E and organic selenium supplement using natural d-alpha-tocopherol and organic selenium yeast for superior bioavailability, supporting stress tolerance, muscle function, and immune defense in horses.
- HylaLUBE Oral hyaluronic acid (HA) liquid supplement for joint support in horses and dogs, providing 325mg HA per ounce using high molecular weight formulation for joint fluid lubrication and shock absorption.
- HylaLUBE Pellets Pelleted joint support supplement containing glucosamine (10,000mg), hyaluronic acid sodium (350mg), MSM (5,000mg), and vitamin C (1,000mg) for joint fluid shock absorption, lubrication, and cartilage building in horses.
- Stress-Pak Perform Sugar-free electrolyte paste formulation with Pink Himalayan Salt, amino acids, betaine, vitamins, and trace minerals designed for horse performance and recovery in a two-dose 80cc syringe.
- Select Complete Comprehensive whole horse wellness formula supporting gut health, coat condition, hoof strength, and joint support with Omega 3 & 6 fatty acids, vitamins, minerals, amino acids, glucosamine, yucca, MSM, resveratrol, and hyaluronic acid.
- MSM (Canine) Methylsulfonylmethane supplement (99.9% MSM) formulated for canine joint support and improved blood circulation with bioavailable sulfur for maximum effectiveness.
- HylaLUBE (Canine)
Quantifiable outcome
- Nu-Image ClariFly can reduce fly development in manure by up to 96.7%
- +2 more outcomes
Companies that use Select The Best
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Select The Best technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Select The Best partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClariFly Larvicide (Central Life Sciences)coreSelect The Best's Nu-Image coat supplement joined forces with ClariFly Larvicide to create Nu-Image ClariFly - a combination product offering show-quality coat conditioning with feed-thru fly control. ClariFly is an EPA-registered larvicide that breaks the fly life cycle by inhibiting chitin synthesis.
- Richdel, Inc. (Parent Company)coreSelect The Best is the trademarked brand of Richdel, Inc., an animal health products manufacturer located in Carson City, NV. Richdel focuses on building branded products and private label products for veterinarians, feed companies, and other animal health companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Select The Best competitors and assessment
Company assessmentBroad incumbents
- Purina Animal Nutrition (Nestlé Purina): Purina Mills is a major equine feed and supplement manufacturer offering complete feeds, ration balancers, and joint/hoof supplements. Comparable in equine nutrition, vastly larger in scale, with broader retail and dealer distribution.
- Absorbine: Absorbine is a long-standing equine care brand offering joint, hoof, calming, and topical products with broad retail distribution. Larger incumbent in the same niche, competing on premium positioning and retail breadth.
- Nutramax Laboratories (Cosequin): Nutramax markets the flagship Cosequin equine and canine joint supplement line and competes directly in the joint/HA category where Select The Best positions HylaLUBE. Veterinary-channel dominant incumbent with broader pet line.
- Farnam: Farnam is an established equine care brand (fly control, hoof, joint, grooming) owned by Central Life Sciences — the same parent behind ClariFly. Competitor and former partner-class counterparty for Select The Best's Nu-Image ClariFly integration, with far broader distribution.
Direct peers
- SmartPak Equine: SmartPak is a leading equine supplement and supplies retailer that also markets its own branded supplement line (SmartSupplements). Comparable for its DTC-first model, equine-owner focus, and broad equine catalog including joint and digestive categories where Select The Best competes.
- Manna Pro: Manna Pro is a direct competitor offering equine and small-animal nutrition supplements (joint, hoof, coat, digestive, electrolytes), sold through mass retail and feed-store channels. Strongly comparable because of overlapping SKUs, similar target buyer (horse owner), and matching distribution through third-party retailers.
- Uckele Health & Nutrition: Uckele Health & Nutrition is a manufacturer of equine and companion-animal nutritional supplements focused on joint, hoof, and digestive health. Highly comparable niche manufacturer with DTC and dealer distribution and similar product mix to Select The Best.
- Horse Tech: Horse Tech is an equine-focused supplement manufacturer selling direct to horse owners across joint, hoof, calming, and performance categories. Comparable as a similarly-sized specialist manufacturer competing for the same horse-owner wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Select The Best social profiles
Digital presenceSelect The Best compliance and trust
Trust signalCompliance2 records
Select The Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select The Best leadership team
Management profileNumber of profiles
Select The Best funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select The Best M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select The Best
What does Select The Best do?
Select The Best manufactures and sells nutritional supplements for horses and dogs, formulated to address nutritional gaps in forage-based diets. The product line spans eight categories including vitamin and mineral support, joint support, coat/mane/tail care, hoof support, digestive health, weight gain, respiratory support, calming, electrolyte replacement, and feed-thru fly control. Products are manufactured in-house in the USA under FDA registered, NASC audited quality assurance processes.
Is Select The Best a public or private company?
Select The Best is a private company. It is classified as unknown and is currently operating.
When was Select The Best founded?
Select The Best was founded in 1985. It employs 11 to 50 people.
Where is Select The Best based?
Select The Best is headquartered in Carson City, United States, in the North America region.
How does Select The Best make money?
Two revenue lines are on record. Equine Supplement Sales are the primary driver. The others are pet Product Sales.
Who are Select The Best's main competitors?
Broad incumbents on record are Purina Animal Nutrition (Nestlé Purina), Absorbine, Nutramax Laboratories (Cosequin) and Farnam. Direct peers are SmartPak Equine, Manna Pro, Uckele Health & Nutrition and Horse Tech.
Does Select The Best have an API?
No public API is recorded for Select The Best.
What industry is Select The Best in?
Select The Best's product category is Equine Nutritional Supplements. Its primary akta.pro industry code is AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes), with a secondary code of HLAMAHAE, Equine Nutrition & Therapeutic Diets. Its NAICS code is 31111 and its SIC code is 2000.