Bloomville
Bloomville, a Hilversum-based subsidiary of Salta Group, provides a Totara-based learning platform sold via Platform and Full-Service SaaS tiers to Dutch and European enterprises, combining a 50,000+ title catalog, budget management, HR/LMS integrations, and managed training administration services for clients including ABN AMRO, Rabobank, and KPN.
- Company typePrivate
- Founded2000
- HeadquartersNijkerk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bloomville does
Bloomville is a Netherlands-based learning and development technology company headquartered in Hilversum and operating as a subsidiary of Salta Group. The company provides the BloomVille learning platform, which is built on Totara's enterprise learning technology and is offered in two commercial tiers: a self-service Platform SaaS and a Full-Service tier that bundles the platform with a Learning Service Center, training partner management, catalog management, and complete financial administration. The platform includes a central training catalog with more than 50,000 titles, real-time reporting and dashboards, integrations with client HR, LMS, and LXP systems, and add-on modules for AI Reporting, AI Search, budget and hierarchy management, and learning paths and certifications. The Anotherday UI framework underpins the user experience, including features such as a personal budget meter visible on the welcome screen.
Bloomville sells consultatively into both large enterprises and mid-market organizations in the Netherlands and selectively across Europe, with a 15+ year partnership with ABN AMRO covering employees in 14 countries, a partnership with Rabobank since 2017 that serves 43,000 employees via the Time2Grow! portal, and a partnership with KPN since 2012 that consolidated three legacy learning systems and over 600 trainers into the KPN Academy. The company emphasizes collective purchasing power as a key value lever, claiming a 10-30% reduction in external training costs for customers, alongside quantified case-study outcomes including €500,000 in administrative savings at Rabobank in 2018.
The business model combines recurring SaaS subscriptions with annual billing, transaction-based training coordination, and professional services delivered through the Learning Service Center. Commercial motion is direct and consultative, with no evidence of channel, marketplace, or PLG distribution, and pricing is not publicly disclosed. The company has won industry recognition through Totara Awards for customer implementations and is GDPR-compliant, with operations continuing actively into 2026.
Bloomville firmographics
Firmographics- Name
- Bloomville
- Legal name
- Bloomville
- Website
- https://bloomville.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomville, a Hilversum-based subsidiary of Salta Group, provides a Totara-based learning platform sold via Platform and Full-Service SaaS tiers to Dutch and European enterprises, combining a 50,000+ title catalog, budget management, HR/LMS integrations, and managed training administration services for clients including ABN AMRO, Rabobank, and KPN.
- Ownership category
- akta.pro rank
Bloomville industry classification
Industry- Product category
- Corporate Learning Platform
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Open-Source & Self-Hosted LMS (EDAFAAAL)
- akta.pro secondary industries
- Social Learning & Community-Enabled LMS (EDAFAAAH), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
Keywords
Where Bloomville is headquartered
LocationHeadquarters
- HQ city
- Nijkerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bloomville business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Two-tier SaaS platform offering: Platform tier provides basic SaaS access with 50,000+ title catalog, automated bookings and standard reports. Full-Service tier adds telephone support, customized catalogs, result obligations and 7 standard reports with data exports.
- Professional Services: Full-service offering includes first-line support via Learning Service Center, training advice, training partner management, catalog management, and complete financial administration from booking to invoicing.
- Transaction-based Training Services: Centralized training catalog and booking platform enabling organizations to book training, with full financial handling and invoice processing managed by Bloomville.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform - SaaS platform with core functionality |
| Hybrid | Annual | Full-Service - SaaS platform with additional service support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bloomville product offering
Product offeringCore offering
Bloomville provides the BloomVille Learning Platform, a centralized SaaS portal that aggregates an external training market of 50,000+ titles, courses, and coaches for organizational buyers. The platform is offered in two tiers — a self-service Platform tier and a Full-Service tier that adds telephone support, custom catalogs, result obligations, and enhanced reporting. Beyond the platform, Bloomville delivers managed services including a Learning Service Center, training partner and catalog management, and end-to-end financial administration for training bookings.
Product overview
Bloomville offers the BloomVille learning platform as a unified solution combining technology, expertise, and procurement power. The core offering is available in two tiers: BloomVille SaaS Platform (self-service) and BloomVille Full-Service (with additional support). Key products include Time2Grow! (a branded portal for Rabobank with 43,000 users) and KPN Academy (a centralized portal for KPN consolidating three legacy systems). The platform includes a Central Training Catalog (50,000+ titles), Reporting & Dashboards, and Integration modules. Additional add-on modules cover AI Reporting, AI Search, Budget & Hierarchy, and Learning Paths & Certifications. Full-service offerings include a Learning Service Center for first-line support, Training Partner & Content Management, and complete Financial Administration.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10-30% cost reduction on external training achievable through collective purchasing power and scale
- +5 more outcomes
Companies that use Bloomville
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Bloomville technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bloomville partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RabobankcoreSince 2017, Bloomville serves as Learning Service Partner, implementing the Time2Grow! learning platform. Supports personal development budgets, employer contributions, iDeal payments, and personal budget tracking. Won Totara Award for this implementation.
- KPNcoreSince 2012, Bloomville helps KPN reorganize learning processes. Responsibilities include first-line support via Learning Service Center, financial administration, training partner management, and UI innovation with Anotherday framework. Continuous innovation and development of KPN Academy.
- Salta GroupcoreBloomVille is part of Salta Group, the market leader in learning and development in the Netherlands. This ownership provides Bloomville with the flexibility and innovation power of a modern EdTech organization combined with the scale, expertise and experience of a leading group in professional development.
- Totara LearningcoreTotara Learning is the platform technology provider for BloomVille's learning portal. The partnership enables Bloomville to build customer-specific solutions on Totara's enterprise learning platform technology. Bloomville has won Totara Awards for customer implementations.
- ABN AMROcore15+ year strategic partnership where Bloomville serves as Learning Service Partner. Responsibilities include first-line support, training advice, training partner management, catalog management, and complete financial administration. Active participation in technical and data migration during redesigns.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Bloomville competitors and assessment
Company assessmentRegional players
- Lepaya: Dutch-based provider of power skills and management training, operating in the same Dutch corporate L&D market as Bloomville. Comparable as a competitor for mid-market and enterprise L&D budgets in the Netherlands, though with a content/services-led model.
- GoodHabitz: European provider of online soft-skills and compliance training with a strong Benelux footprint. Comparable as a regional competitor for Dutch enterprise L&D buyers, particularly in mid-market and compliance use cases.
Direct peers
- Docebo: AI-first enterprise learning platform with similar SaaS-plus-services model and target buyer (enterprise L&D leaders). Competes for the same Dutch and European mid-market and enterprise L&D budgets.
- Moodle: Open-source LMS widely used in education and corporate training. Comparable as a self-hosted/open-source enterprise learning platform with a partner ecosystem, similar in underlying technology philosophy to Totara.
- Degreed: Learning experience platform (LXP) focused on skill development and content aggregation for enterprises. Overlaps with Bloomville's catalog-aggregation and personalized learning approach for L&D buyers.
- Totara Learning: Provider of the open-source Totara enterprise LMS that Bloomville's platform is built on. Directly comparable as an enterprise LMS targeting corporate L&D with similar buyer personas (L&D leaders, HR) and recurring SaaS economics.
Emerging players
- Sana Labs: AI-native enterprise learning and knowledge platform. Comparable as a next-generation LMS/LXP competitor targeting similar enterprise L&D use cases, with an AI-first positioning that overlaps with Bloomville's emerging AI Reporting/Search modules.
Broad incumbents
- Cornerstone OnDemand: Large, established enterprise talent and learning management suite. Comparable as a competing platform for large Dutch and European enterprises evaluating consolidated LMS/LXP with HR integrations, though it serves a much broader market.
- Workday Learning: Workday's native LMS offering, embedded within the Workday HCM suite. Relevant peer for Dutch enterprises standardizing on Workday who might in-house learning rather than buy a standalone platform.
- SAP SuccessFactors Learning: Enterprise LMS module within SAP's broader HCM suite. Directly competes for large Dutch enterprise L&D RFPs, particularly where SAP is already the HR system of record.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloomville social profiles
Digital presenceBloomville compliance and trust
Trust signalCompliance1 record
Bloomville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomville leadership team
Management profileNumber of profiles
Bloomville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomville
What does Bloomville do?
Bloomville provides the BloomVille Learning Platform, a centralized SaaS portal that aggregates an external training market of 50,000+ titles, courses, and coaches for organizational buyers. The platform is offered in two tiers — a self-service Platform tier and a Full-Service tier that adds telephone support, custom catalogs, result obligations, and enhanced reporting. Beyond the platform, Bloomville delivers managed services including a Learning Service Center, training partner and catalog management, and end-to-end financial administration for training bookings.
Is Bloomville a public or private company?
Bloomville is a private company. It is classified as corporate owned and is currently operating.
When was Bloomville founded?
Bloomville was founded in 2000. It employs 11 to 50 people.
Where is Bloomville based?
Bloomville is headquartered in Nijkerk, Netherlands, in the Europe region.
How does Bloomville make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and transaction-based Training Services.
Who are Bloomville's main competitors?
Regional players on record are Lepaya and GoodHabitz. Direct peers are Docebo, Moodle, Degreed and Totara Learning. Sana Labs is listed as an emerging player. Broad incumbents are Cornerstone OnDemand, Workday Learning and SAP SuccessFactors Learning.
Does Bloomville have an API?
No public API is recorded for Bloomville.
What industry is Bloomville in?
Bloomville's product category is Corporate Learning Platform. Its primary akta.pro industry code is EDAFAAAL, Open-Source & Self-Hosted LMS, with a secondary code of EDAFAAAH, Social Learning & Community-Enabled LMS. Its NAICS code is 61143 and its SIC code is 8200.