What Romaro Schoonmaakgroep does

Romaro Schoonmaakgroep B.V. is a privately held Dutch commercial cleaning services holding company headquartered in Ridderkerk, Netherlands, founded in 1984 by Henk Mazurel and now led by second-generation CEO Rogier Mazurel (since 2007). The company operates through a multi-brand structure comprising two core operating subsidiaries (Romaro Schoonhouden Gebouwen for project-based building cleaning and Romaro Industriële Service for specialized industrial cleaning) and three acquired regional brands (Meerwijk Schoonmaakbedrijf acquired 2016, Mommers Schoonmaak acquired 2020, and Fris & Rein Schoonmaakdiensten), collectively employing 1,300+ staff and serving 1,050+ customers across Southwest, West, and Central Netherlands.

The service portfolio spans ten core offerings: regular cleaning maintenance (Schoonmaakonderhoud), 24/7 industrial cleaning (Industriële reiniging) using high-pressure equipment rated 2,000+ bar, facade cleaning (Gevelreiniging) including steam, chemical, sandblasting, and dry ice techniques, VvE/stairwell cleaning, floor maintenance and renovation (Vloeronderhoud), specialized deep cleaning and disinfection, business support services (forklift operators, handymen, pest control), business hygiene product supply, window cleaning (Glasbewassing) using rope access, aerial platforms, telescopic brushes, and osmosis water systems, and property mutation/turnover maintenance. The technology stack is operational/equipment-based rather than software-based, with specialty capabilities in abseiling window cleaning (a pioneer in the Netherlands), industrial silo cleaning, and streak-free osmosis water window cleaning.

Revenue is generated primarily through recurring monthly cleaning contracts with businesses and homeowner associations (VvEs), supplemented by one-time specialized projects and recurring hygiene product supply. Pricing is fully quote-based, scaled by building surface area, service frequency, and service type, distributed through a digital 5-step online quote wizard, direct phone contact, and field sales across regional subsidiary territories. The company carries extensive industry certifications (ISO 9001, ISO 14001, VCA*, SNA, Keurmerk Schoon, NEN 4400-1) that serve as competitive prerequisites in regulated and industrial client segments.

Name

Romaro Schoonmaakgroep

Legal name

Romaro Schoonmaakgroep B.V.

Website

https://romaro.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Romaro Schoonmaakgroep is a privately held Dutch commercial cleaning services holding company operating five regional sub-brands across Southwest, West, and Central Netherlands. Founded in 1984, it employs 1,300+ staff serving 1,050+ business and VvE clients via recurring contracts and specialized industrial cleaning.

Ownership category

akta.pro rank

Headquarters

HQ city

Ridderkerk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Regular Cleaning Contracts: Recurring cleaning maintenance contracts for offices, VvE's, schools, healthcare facilities, and other commercial properties. Services can be scheduled daily, 2-3 times per week, weekly, bi-weekly, monthly, or one-time.
2. Specialized Cleaning Services: One-time or periodic specialized services including deep cleaning, facade cleaning, floor maintenance, industrial cleaning, and mutation maintenance for property turnovers.
3. Business Hygiene Products: Supply, replenishment, and maintenance of hygiene products including air fresheners, soap dispensers, toilet paper, towels, and waste bags for commercial buildings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Romaro Schoonmaakgroep is a Dutch facilities support services company that delivers professional cleaning and maintenance solutions exclusively to businesses and homeowner associations (VvE's). Its portfolio spans regular office cleaning, industrial cleaning (factories, silos, production halls), facade cleaning, window washing using rope access and osmosis water, floor maintenance and renovation, specialized deep cleaning, business hygiene product supply, and mutation maintenance for property turnovers, delivered through five regional sub-brands.

Product overview

Romaro Schoonmaakgroep is a cleaning services company with a multi-brand portfolio consisting of five sub-brands (Romaro Schoonhouden Gebouwen, Romaro Industriële Service) and acquired brands (Mommers Schoonmaak, Meerwijk Schoonmaakbedrijf, Fris & Rein Schoonmaakdiensten). The core service offering includes ten primary cleaning services: Schoonmaakonderhoud (regular cleaning maintenance), Industriële reiniging (industrial cleaning), Gevelreiniging (facade cleaning), VvE's en trappenhuizen (residential building/stairwell cleaning), Vloeronderhoud en renovatie (floor maintenance), Specialistische reiniging (specialized/deep cleaning), Bedrijfsdiensten (business support services), Bedrijfshygiëne (hygiene products), Glasbewassing (window cleaning), and Mutatieonderhoud (property mutation/turnover cleaning). The brands operate as separate work companies under the Romaro umbrella, offering both standard cleaning services and specialized industrial cleaning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Romaro Schoonhouden Gebouwen: Professional cleaning on a project basis is the core activity. Dedicated professionals are regionally deployable for professional cleaning on small and large scale.
• Romaro Industriële Service
• Mommers Schoonmaak
• Meerwijk Schoonmaakbedrijf
• Fris & Rein Schoonmaakdiensten

Products and services

• Schoonmaakonderhoud (Regular Cleaning Maintenance) Regular scheduled cleaning maintenance services for offices and various sectors, providing a clean and hygienic work environment. Includes office cleaning, workspace maintenance, bathroom and kitchen cleaning, waste removal, vacuuming, and mopping on daily, weekly, or monthly schedules.
• Industriële reiniging (Industrial Cleaning) Professional industrial cleaning services available 24/7 with fast emergency response for factories, production halls, warehouses, silos, distribution centers, loading docks, and industrial sites. Includes silo cleaning using specialized agents, high-pressure cleaning, and heat cleaning techniques.
• Gevelreiniging (Facade Cleaning) Professional facade cleaning for all surface types using various techniques including steam cleaning, chemical cleaning, sandblasting, and dry ice blasting to restore building exteriors.
• VvE's en trappenhuizen (HOAs and Stairwells) Periodic cleaning maintenance for common areas of residential buildings, managing homeowner associations (VvE's) and stairwells with reliable and flexible service for entrances, elevator areas, and shared facilities.
• Vloeronderhoud en renovatie (Floor Maintenance and Renovation) Professional floor maintenance and renovation for all types of floors including carpet, vinyl, PVC, natural stone, linoleum, and concrete, covering cleaning, sealing, polishing, and restoration.
• Specialistische reiniging (Specialized Cleaning) Specialized deep cleaning services including professional disinfection, exterior cleaning, graffiti removal, and 24/7 emergency service for unforeseen cleaning problems.
• Bedrijfsdiensten (Business Support Services) Supporting business services including supply of forklift drivers, machine operators, safety guards, waste removal, handyman services, caretakers, and pest control for commercial and industrial clients.
• Bedrijfshygiëne (Business Hygiene) Complete business hygiene solutions including rental and sale of air fresheners, soap dispensers, toilet paper, towels, and waste bags, with supply, replenishment, and maintenance for commercial buildings.
• Glasbewassing (Window Cleaning) Professional window cleaning using rope access (abseiling) techniques, aerial work platforms, telescopic brushes, and osmosis water systems for streak-free results on buildings of all heights.
• Mutatieonderhoud (Mutation Maintenance) Mutation maintenance services preparing rental properties for new tenants including renovation work, painting, floor and ceiling dismantling, and waste removal during property turnovers.

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 based on client feedback

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mommers SchoonmaakcoreOthers · 1 January 2020Family business operating since 1949 in the Rijnmond region. Grown to over 220 employees serving small and large clients. Specializes in regular maintenance cleaning, industrial cleaning, and various business services. Known for innovative approach and professionalized operations.
• Meerwijk SchoonmaakbedrijfcoreOthers · 1 January 2016Reliable service provider in the Utrecht region for over 60 years. Offers diverse services including regular maintenance cleaning for offices, real estate, healthcare, and education sectors. Known for no-nonsense mentality, clear communication, and passionate cleaning professionals.
• Romaro Schoonhouden GebouwencoreOthersCore subsidiary focusing on professional project-based cleaning services. Trained professionals are regionally deployable for professional cleaning at small and large scale. Services include regular maintenance cleaning, window washing, facade cleaning, deep cleaning of floors, walls, or furniture.
• Romaro Industriële ServicecoreOthersSpecialized in industrial cleaning applications with certified professionals and proper equipment for specialized cleaning. Key focus on continuity of client business processes. Services include silot cleaning, bridge formation solutions, calamities response, and comprehensive industrial facility cleaning.
• Fris & Rein SchoonmaakdienstencoreOthersServing clients in the Randstad since the 1980s from their Schiedam location. Known for reliable service, quick adaptability, and internally trained professionals who go the extra mile. Focus on accurate, result-oriented work and personal service.
• Stichting Industriële Reiniging (SIR)minorStrategic or Co-development PartnerIndustry association for industrial cleaning companies in the Netherlands. Romaro is affiliated with SIR, demonstrating commitment to industry standards and professional development in specialized industrial cleaning services.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Global food and facility management company with extensive commercial cleaning and workplace services in the Netherlands. Diversified beyond cleaning but a meaningful competitor on large enterprise and institutional contracts.
• Compass Group: Global support services company whose facility services arm competes with Romaro for large commercial, healthcare, and education cleaning contracts in the Netherlands.
• Atalian: International facility services group offering cleaning, disinfection, and industrial services across Europe. Broader portfolio than Romaro but with significant overlap in Dutch B2B cleaning.
• ISS A/S: Global facility services company with a major Dutch commercial and industrial cleaning operation. Wider international portfolio, but directly competes in Romaro's core office and industrial cleaning segments.
• Dussmann Group: German-headquartered facility services provider with cleaning as a core line, including commercial and industrial cleaning in neighboring markets relevant to Dutch enterprise contracts.

Direct peers

• Asito: Dutch cleaning and facility services group serving offices, healthcare, education, and industrial clients. Closely comparable in service breadth and B2B focus.
• EW Facility Services: Dutch mid-to-large facility services and cleaning company serving offices, public buildings, and industrial sites across the Netherlands, with overlapping customer segments and service lines.
• CSU Cleaningservice: Major Dutch cleaning services provider offering regular cleaning, window cleaning, and specialized industrial cleaning for offices, healthcare, education, and public-sector clients — direct overlap with Romaro's broad service portfolio.
• Hago (Vebego): One of the largest Dutch commercial and industrial cleaning companies, part of the Vebego group. Directly comparable in service mix across offices, VvE/residential, and industrial cleaning in the Netherlands.

Regional players

• Sodexo Netherlands: Country-level Dutch operations of Sodexo focused on facility management including cleaning services for Dutch enterprise and public-sector clients; direct overlap with Romaro in B2B cleaning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/romaro
• Instagraminstagram.com/romaro_nl
• Facebookfacebook.com/Romarosg

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romaro Schoonmaakgroep