Xanitalia

What Xanitalia does

Xanitalia is an Italian specialty manufacturer of professional and consumer depilatory wax products, founded in 1984 and headquartered in Pesaro, Italy. The company operates through three divisions: Xanitalia (depilatory waxes including liposoluble, Brazilian film, traditional hot, and oriental sugar-based formulations across EU, UK, USA, and Australian market variants), Xanifarma (contract manufacturing of cosmetics, trichological treatments, skin care, body care, sun products, and nail gels for third-party brands), and Xanitalia Pro (professional beauty and body care equipment plus disposable articles). Production occurs at the Pesaro facility with daily capacity of up to 32 tonnes of product, 175,000 refills, 45,000 wax jars, 500,000 depilatory strips, 18,000 wax disc pieces per hour, and 300 kg/hour pastillation, supported by automated flexible packaging lines. Quality management is certified under UNI EN ISO 9001:2015, GMP ISO 22716:2007, and UNI EN ISO 14001:2015.

The company's revenue model combines own-brand product sales with B2B private label and contract manufacturing services. Pricing is quote-based across professional and wholesale accounts with no public price list. Go-to-market is anchored in B2B distribution through wholesalers, distributors, agents, estheticians, hairdressers, and nail technicians, supplemented by an e-commerce storefront and direct sales team engagement. Marketing relies on trade show participation (Cosmoprof Bologna and Miami, Beaunity Moscow, Beauty World Middle East) plus a multilingual digital presence in Italian, English, French, and Spanish. Customer segments span professional beauty service providers, B2B resellers seeking private label arrangements, and home-use consumers.

Since 2025, Xanitalia has been a subsidiary of Alfaparf Milano, an Italian professional cosmetics group, providing integration into a larger international beauty platform and broader strategic resources while preserving operational continuity of the Pesaro-based manufacturing footprint.

Name

Xanitalia

Legal name

Xanitalia srl

Website

https://xanitalia.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Xanitalia is an Italian specialty manufacturer founded in 1984 producing professional and consumer depilatory waxes, contract cosmetics, and beauty equipment from Pesaro. It serves B2B wholesalers, distributors, estheticians, and private label clients across Europe, the Americas, Australia, and the Middle East.

Ownership category

akta.pro rank

Product category

Professional Depilatory Wax Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Depilatory wax manufacturing
• Private label cosmetics
• Professional beauty supplies
• Contract manufacturing services
• Professional hair removal

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Depilatory Wax Manufacturing: Core business: production of professional and consumer depilatory waxes including liposoluble waxes, Brazilian film waxes, traditional hot waxes, and oriental sugar-based waxes. Products are sold under own brand and through private label arrangements.
2. Private Label Manufacturing: Complete private label service including product selection assistance, formulation customization, fragrance and color selection, packaging design and technical customization, and finished product delivery. Serves clients entering markets with customized depilation products.
3. Xanifarma Cosmetics Third-Party Production: Contract manufacturing of cosmetics and beauty products including hair care, skin care, body care, sun care, and nail gel products. Serves third-party brands requiring manufacturing capabilities.
4. Xanitalia Pro Equipment Sales: Sale of professional beauty equipment and disposable articles for esthetic centers, beauty salons, hairdressers, and spas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Xanitalia manufactures professional and consumer depilatory waxes—including liposoluble, Brazilian film, traditional hot, and oriental sugar-based formulations—sold under its own brand and through private label arrangements. The company also offers contract manufacturing of cosmetics and beauty products via its Xanifarma division, professional equipment and disposable articles through its Xanitalia Pro division, and complete private label services covering formulation customization, packaging design, and finished product delivery.

Product overview

Xanitalia is an Italian depilatory wax manufacturer founded in 1984, operating through three divisions: XANITALIA (depilatory waxes), XANIFARMA (cosmetics and nail gel products), and XANITALIA PRO (professional equipment). The company produces a comprehensive portfolio of depilation products including standard EU soft waxes (400ml, 800ml, roll-on), Brazilian peelable film waxes (Pelables Primo, Extra, Crystal, Multidirectional, Mineral, Phytoepil Natural), traditional hot waxes (Traditionnelles Techno, Tiède, Extra Tiède), oriental sugar-based waxes, UK/USA/Australia market formulations, pre/post epilation care products, and depilatory strips in five fabric types. The XANIFARMA division produces trichological treatments, skin care, body care, sun care, and nail gel products. XANITALIA PRO commercializes professional beauty equipment. The company also offers private label manufacturing services with product customization and packaging options. Since 2025, Xanitalia has been part of the Alfaparf Milano group, a beauty company with over 40 years of experience in professional cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• Xanifarma: Division specializing in cosmetics manufacturing for third parties, including hair care, skin care, body care, sun care, and nail gel products
• Xanitalia Pro

Products and services

• Cere Liposolubili Standard EU Standard EU liposoluble soft waxes available in 400ml, 800ml, and roll-on 100ml formats with customizable fragrances and colors for professional and consumer depilation.
• Cere Brasiliane e Pelables (Brazilian Film Waxes) Brazilian peelable film waxes including Pelables Primo Brasilian System, Pelables Extra Brasilian System, Pelables Extra Crystal, Multidirectional Film Wax, Mineral Film Wax, and Phytoepil Natural Film Wax.
• Cere Tradizionali a Caldo Traditional hot waxes (Traditionnelles Techno, Traditionnelles Tiède, and Traditionnelles Extra Tiède) designed for full body professional depilation.
• Cere Orientali a Base di Zucchero Oriental sugar-based idrosolubili waxes in 450–1000ml formats; 100% natural products based on sugar and honey for professional and consumer depilation.
• Cere Liposolubili UK/USA/Australia Soft waxes formulated for UK, USA, and Australian markets including 400ml standard and rounded, USA roll-on, Australian softwax and hardwax, and UK standard 450ml formats.
• Prodotti Pre e Post Epilazione Pre and post epilation care products including oils, milks, massage oils, solvents, talcum powder, tonic lotions, refreshing gels, and hair growth delay lotions.
• Strisce Depilatorie Depilatory strips in five fabric variants: Morbido (soft non-woven), Plastico (plastic), Nido d'ape (honeycomb), Cristallo (crystal transparent), and Garzato (fleecy).
• Doll Distribution Product Line Complete product line packaged for distribution including liposoluble waxes, roll-on refills, Brazilian pelables, traditional hot waxes, pre/post epilation products, paraffin, and UK-formatted products.
• Private Label Manufacturing Services Full private label and white label manufacturing service covering product selection assistance, formulation customization, fragrance and color selection, packaging design, technical customization, and finished product delivery for distributors and brands.
• Xanifarma Cosmetics (Third-Party Manufacturing) Contract manufacturing of cosmetics and beauty care articles including trichological treatments, skin treatments, body hygiene products, nail treatments, sun products, and pre/post epilation products.
• Xanifarma Gel Unghie (Nail Gel Line) Permanent gel lines for nail reconstruction and semi-permanent colored gels developed through extensive research on acrylic gel variants with advanced quality control.
• Xanitalia Pro (Professional Equipment) Professional beauty and body care equipment and disposable articles for esthetic centers, beauty salons, hairdressers, and spas, with each unit passing QUALITY TEST verification before release.

Quantifiable outcome

• Production capacity of 32 tonnes per day
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Alfaparf MilanocoreStrategic or Co-development Partner · 1 January 2025In 2025, Xanitalia entered the Alfaparf Milano group, opening a new phase in the company's history. The integration into one of the main international players in the beauty sector strengthens the company's growth path and expands its strategic vision. This integration values the competencies developed by Xanitalia over time and inserts them into a global reality, favoring the development of new projects and expansion in international markets.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• GiGi (HBA / House of Beauty Products): US-based specialty manufacturer and distributor of professional depilatory waxes, pre/post care, and home-use hair removal products; competes head-on with Xanitalia in the professional category and through multi-region distribution.
• Starpil Wax: US-based manufacturer and distributor of professional hard and soft depilatory waxes for salons and estheticians; competes in the same professional depilation channel with similar one-time-sale consumables and treatment-adjacent accessories.
• Depilève: Spanish professional depilatory wax brand (soft, hard, film, sugar waxes) supplying beauty salons across Europe, Latin America, and the Middle East; parallel positioning as a specialized European wax manufacturer with salon-channel distribution.
• Parissa (Berdoué): Specialty manufacturer of depilatory waxes and at-home hair removal products under the Parissa brand; comparable as a specialist in depilation across professional and consumer channels.
• Cirepil / Perron Rigot Group (Rica): Italian competitor in professional depilatory waxes with broad distribution across Europe and strong private-label tradition; directly comparable in geography, product format, and salon-channel focus to Xanitalia.
• Lycon Cosmetics: Australian specialty depilatory wax manufacturer supplying professional salons and spas worldwide with hard wax, soft wax, pre/post care — comparable format breadth and professional-channel focus to Xanitalia, including private-label capability.
• ItalWax: Italian manufacturer of professional depilatory waxes (soft, hard, film, sugar) and pre/post-treatment products serving salons, spas, and distributors — a direct like-for-like competitor with overlapping product range, B2B distribution model, and private-label offerings.
• Perron Rigot: French heritage manufacturer of professional depilatory waxes and post-depilation care products, distributed globally to salons and distributors; directly comparable product mix (liposoluble, traditional, film) and B2B distribution model.

Emerging players

• Waxness: US-based depilatory wax brand focused on hard and soft wax for at-home and professional users with strong direct-to-consumer e-commerce; partial overlap with Xanitalia in professional waxes but differentiated by a consumer-DTC motion.

Broad incumbents

• Alfaparf Milano: Parent company since 2025 and an established international professional beauty player (color, hair care, skin care). Operates broadly across the beauty category rather than specializing solely in depilation, making it a relevant strategic-level comparable rather than a direct wax-product peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/xanitalia-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xanitalia